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Mackie is an American
Following the moderate sales success of the LM-1602, the company moved to a true factory in 1991 to produce and release its follow-up model, the CR-1604. With the flexibility to be used as either a desktop or rackmount mixer (a new concept at the time) combined with solid performance and competitive price, the CR-1604 was purchased for use in a wide variety of markets and applications. The CR-1604 became a tremendous success, selling hundreds of thousands of units by 1996 and accounting for over 48% of Mackie's overall revenues at that time.
During this time, Mackie remained squarely in the mixer category, introducing 8-Bus mixing consoles for multitrack recording and live sound production in 1993. Mackie took advantage of the Seattle area's plentiful electronic and engineering subcontractors and utilized automated assembly machines to achieve high productivity and quality with lower overall production costs. At the time, the company was growing more than 100 percent annually, forcing Mackie to relocate and expand manufacturing every year, and by 1994 Mackie had grown into a 30,000 square-foot factory to accommodate over 250 employees and US$35.5 million in annual revenues.
In 1995 Mackie celebrated the milestone of having sold its 100,000th mixer and moved into a 90,000 square-foot factory. The company completed an initial public stock offering, and introduced the Ultra-mix Universal Automation System for 8-bus consoles at the AES Convention later that year.
By 1996, Mackie was diversifying, adding veteran industry designer Cal Perkins to the team and diversifying into power amps, powered mixers, and active studio monitors. In 1999, benefiting from Mackie Designs' acquisition of Radio Cine Forniture S.p.A., Mackie introduced the SRM450 powered loudspeaker, and by 2001, speakers accounted for 55% of Mackie sales.
"Mackie Designs, Inc. Now Loud Technologies"
Mix Magazine, Sep 2003
Mackie's website
1988 establishments in Washington (state) American companies established in 1988 Electronics companies disestablished in 1988 Loudspeaker manufacturers Music equipment manufacturers Audio amplifier manufacturers Audio mixing console manufacturers Audio equipment manufacturers of the United States Manufacturing companies based in Seattle Consumer electronics brands LOUD Audio
professional audio
Professional audio, abbreviated as pro audio, refers to both an activity and a category of high quality, studio-grade audio equipment. Typically it encompasses sound recording, sound reinforcement system setup and audio mixing, and studio mu ...
products brand. Founded in Seattle
Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...
in 1988 by Greg Mackie as a manufacturer of affordable and versatile compact pro audio mixers, Mackie is the primary product line of LOUD Technologies.
History
Mackie Designs, Inc. was founded inWoodinville, Washington
Woodinville is a city in King County, Washington, United States. It is a part of the Seattle metropolitan area. There is also a much larger population with Woodinville mailing addresses in adjacent unincorporated areas of King ( Cottage Lake) an ...
by Greg Mackie, an ex-Boeing
The Boeing Company () is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide. The company also provides leasing and ...
worker who began making pro audio gear and guitar amps in his spare time. After founding the small line mixer manufacturer TAPCO, and later the home audio processor manufacturer AudioControl, Mackie founded Mackie Designs, Inc., designing and manufacturing affordable and versatile compact pro audio mixers under the Mackie brand in his three bedroom condominium in Edmonds, Washington
Edmonds is a city in Snohomish County, Washington, United States. It is located in the southwest corner of the county, facing Puget Sound and the Olympic Mountains to the west. The city is part of the Seattle metropolitan area and is located ...
. Mackie's first product was the LM-1602 line mixer, priced at $399.
Following the moderate sales success of the LM-1602, the company moved to a true factory in 1991 to produce and release its follow-up model, the CR-1604. With the flexibility to be used as either a desktop or rackmount mixer (a new concept at the time) combined with solid performance and competitive price, the CR-1604 was purchased for use in a wide variety of markets and applications. The CR-1604 became a tremendous success, selling hundreds of thousands of units by 1996 and accounting for over 48% of Mackie's overall revenues at that time.
During this time, Mackie remained squarely in the mixer category, introducing 8-Bus mixing consoles for multitrack recording and live sound production in 1993. Mackie took advantage of the Seattle area's plentiful electronic and engineering subcontractors and utilized automated assembly machines to achieve high productivity and quality with lower overall production costs. At the time, the company was growing more than 100 percent annually, forcing Mackie to relocate and expand manufacturing every year, and by 1994 Mackie had grown into a 30,000 square-foot factory to accommodate over 250 employees and US$35.5 million in annual revenues.
In 1995 Mackie celebrated the milestone of having sold its 100,000th mixer and moved into a 90,000 square-foot factory. The company completed an initial public stock offering, and introduced the Ultra-mix Universal Automation System for 8-bus consoles at the AES Convention later that year.
By 1996, Mackie was diversifying, adding veteran industry designer Cal Perkins to the team and diversifying into power amps, powered mixers, and active studio monitors. In 1999, benefiting from Mackie Designs' acquisition of Radio Cine Forniture S.p.A., Mackie introduced the SRM450 powered loudspeaker, and by 2001, speakers accounted for 55% of Mackie sales.
Name change
In 2003, company management renamed Mackie Designs, Inc. as LOUD Technologies, Inc. (now known as LOUD Audio) to avoid confusion between the parent company and the Mackie brand.Mix Magazine, Sep 2003
See also
* List of studio monitor manufacturers * Mackie 1604-VLZ ProReferences
External links
{{Commons category, Mackie (audio brand)Mackie's website
1988 establishments in Washington (state) American companies established in 1988 Electronics companies disestablished in 1988 Loudspeaker manufacturers Music equipment manufacturers Audio amplifier manufacturers Audio mixing console manufacturers Audio equipment manufacturers of the United States Manufacturing companies based in Seattle Consumer electronics brands LOUD Audio