myThings is a site retargeting company that provides advertisers with display ads ( banners), for visitors who have left their sites without completing a purchase. These users are served ads as they continue surfing the web.

Behavioral retargeting Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online ...

is a form of online

targeted advertising Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus ...

, in which

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

is delivered to consumers based on their previous actions, such as pages browsed, products added to basket, on a company's website or app.

History

Founded in 2005, myThings was originally created to "

elp Elp is a small village in the Dutch province of Drenthe. It is a part of the municipality of Midden-Drenthe, and lies about 15 km south of Assen. The village was first mentioned in 1362 as "in Elpe". The etymology is unclear. Elp was home t ...

people keep track of their belongings —when and where they were purchased, for how much, and the services provided with them— in order to replace or sell an item, or in the event of fire or theft." This is their current mission but it has closed for beta testing. For a period of time, it operated in the online and mobile display advertising and

affiliate marketing Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of ...

industry. myThings has offices in the United States, the United Kingdom, Germany and Israel. In 2010, myThings partnered with Affiliate Window to present the first

CPA CPA may refer to: Organizations Political parties and governmental organizations * Christian Peoples Alliance, a political party in the UK * Coalition Provisional Authority, a transitional government of Iraq 2003–04 * Commonwealth Parliame ...

based affiliate retargeting solution on the market that integrates into advertisers' existing affiliate tags. The solution won the Econsultancy Award in

Affiliate marketing Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of ...

in March 2011. myThings was also shortlisted for the A4U awards in 4 categories: Affiliate Marketing innovation, Best 3rd party application, Best new entrant and Best retail advertiser. The company was recently nominated as one of the top 50 fastest growing digital media companies in Europe.

References

External links

* {{official website, http://www.mythings.com Digital marketing companies of the United States Business services companies established in 2005 American companies established in 2005