My.Games (styled as MY.GAMES) is a Dutch
video game publisher
A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer.
They often finance the development, sometimes by paying a video game developer ...
and
developer headquartered in
Amsterdam, Netherlands
Amsterdam ( , ; ; ) is the capital and largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the urban area and 2,480,394 in the metropolitan area. Located in the D ...
. Some of the company's titles include ''
War Robots
''War Robots'' (previously titled Walking War Robots) is a mobile app game developed and published by the game developer Pixonic. It is a third-person shooter with real-time PvP battles in Multiplayer Online Battle Arena (MOBA) mode. Players op ...
'', ''
Rush Royale'', ''Hustle Castle'', ''Left to Survive'', ''Zero City'', ''
Warface
''Warface: Clutch'' (formerly known as ''Warface'') is a free-to-play online first-person shooter video game developed by Crytek Kiev, co-produced by Crytek Seoul, and published by My.com. The full version of the game was released on 21 October ...
'', and ''Tacticool''.
History
In 2016, the company acquired mobile developer
Pixonic
Pixonic is a video game developer based in Limassol, Cyprus. Following the company's establishment in 2009, its initial focus was on developing and publishing social network games. In 2013, Pixonic concentrated its efforts on the mobile device ...
. In 2017, an investment division
Mail.ru
VK, known as Mail.ru Group until 12 October 2021, is a Russian technology company. It started in 1998 as the parent company of Mail.ru, an e-mail service and went on to become a major corporate figure in the Russian-speaking segment of the Int ...
Games Ventures (MRGV) was set up as part of the company's gaming department. Mail.ru Group unified its gaming assets under the My.Games brand on May 30, 2019. In 2020 MRGV was renamed to My.Games Venture Capital (MGVC). In October 2020, My.Games became a major shareholder of
Deus Craft and its current flagship product Grand Hotel Mania, released in July 2020.
In October 2022,
VK sold My.Games to Aleksander Chachava for $642 million, managing director of Leta Capital. In December, My.Games announced it was leaving the Russian market. In an announcement issued by its Amsterdam headquarters, the publisher said all Russian revenue-generating operations will be separated into a new independent entity which will have no affiliation with My.Games.
In September 2023, My.Games announced that Elena Grigorian has been appointed as CEO, advancing from previous roles with the company as chief marketing officer and chief strategy officer.
In June 2024, My.Games launched a new publishing label division ''Knights Peak Interactive'' to distribute premium titles such as
Starship Troopers: Extermination, Mandragora,
Nikoderiko: The Magical World,
Tempest Rising, and Hela.
In July 2024, Dutch news program
Nieuwsuur
Nieuwsuur (''News Hour'') is a Dutch current affairs television programme produced for the NPO, produced by the public broadcasters NOS and NTR. It is broadcast daily between 9:30 pm and 10:15 pm (9:30-10 pm at weekends) on NPO 2. The progra ...
Boosty, a donation platform linked to My.Games, had been used to circumvent
sanctions against Russia during the Russian invasion in Ukraine. Boosty's operator, CEBC, responded by banning the implicated accounts, while My.Games stated the report contained false information. On June 30, 2024, My.Games announced the divestment of Boosty to investor Pavel Kharaneka.
In May 2025, My.Games launched AdsAdvisor, a marketing analytics platform originally developed to support the company’s mobile products. The platform provides tools for campaign analysis, user acquisition automation, and creative workflow management.
References
{{Reflist
External links
Official website
2019 establishments in the Netherlands
Video game companies established in 2019
Video game companies of the Netherlands
Video game publishers