Muscle March
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''Muscle March'', known in Japan as , is an
action game An action game is a video game genre that emphasizes physical challenges, including hand–eye coordination and reaction time. The genre includes a large variety of sub-genres, such as fighting games, beat 'em ups, shooter games, rhythm games and ...
developed and published by
Namco Bandai Games is a Japanese multinational corporation, multinational video game video game publisher, publisher, and the video game branch of the wider Bandai Namco Holdings group. Founded in 2006 as it is the successor to Namco's home and arcade video game ...
for the
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America, and in December 2006 for most other regions of the world. It is Nintendo's fifth major home game console, f ...
through the
WiiWare WiiWare was a digital media entertainment service operated by Nintendo that allowed the download of games and applications developed for the Wii video game console. These games and applications could only be purchased and downloaded from the W ...
service. It was released in Japan in 2009, and in North America and the PAL region in 2010. Players control one of seven different
bodybuilders Bodybuilding is the practice of progressive resistance exercise to build, control, and develop one's muscles via hypertrophy. An individual who engages in this activity is referred to as a bodybuilder. It is primarily undertaken for aesthetic ...
and try to catch a thief that has stolen their bodybuilding friends' tub of
protein powder A protein supplement is a dietary supplement or a bodybuilding supplement, and usually comes in the form of a protein bar, protein powder, and even readily available as a protein shake. Protein supplements are usually made from whey, plant, and/or ...
. Its gameplay is similar to Hole In The Wall, where players use the Wiimote and Nunchuck to perform specific bodybuilder poses to pass through corresponding holes in walls left by the thief. ''Muscle March'' is based on an unreleased
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily game of skill, games of skill and in ...
of the same name, where players used a set of dual joysticks to make a character perform various poses. The arcade version was developed by a team of newcomers to the company and was canceled due to it being too similar to "another arcade game at the time". Company veteran
Hideo Yoshizawa born September 2, 1960, is a Japanese video game director, screenwriter, and producer, most famous for his work on the ''Ninja Gaiden'' and ''Klonoa'' series of video games. Prior to being employed by Namco, he worked for Tecmo and was involve ...
suggested porting ''Muscle March'' to the Wii as he believed its motion controls worked well with the game. Critics highlighted its bizarre nature and
camp Camp may refer to: Areas of confinement, imprisonment, or for execution * Concentration camp, an internment camp for political prisoners or politically targeted demographics, such as members of national or minority ethnic groups * Extermination ...
style, which they compared to games such as Namco Bandai's sister franchise ''
Katamari Damacy () is a 2004 action-puzzle video game developed and published by Namco for the PlayStation 2. The game's plot concerns a diminutive prince on a mission to rebuild stars, constellations, and the Moon, which were inadvertently destroyed by his f ...
'', though its gameplay was criticized for being too simplistic and suffering from unresponsive controls.


Gameplay

''Muscle March'' is an
action game An action game is a video game genre that emphasizes physical challenges, including hand–eye coordination and reaction time. The genre includes a large variety of sub-genres, such as fighting games, beat 'em ups, shooter games, rhythm games and ...
in which players control a
bodybuilder Bodybuilding is the practice of progressive resistance exercise to build, control, and develop one's muscles via hypertrophy. An individual who engages in this activity is referred to as a bodybuilder. It is primarily undertaken for aesthetic ...
trying to stop a thief that has stolen their bodybuilding friends' tub of
protein powder A protein supplement is a dietary supplement or a bodybuilding supplement, and usually comes in the form of a protein bar, protein powder, and even readily available as a protein shake. Protein supplements are usually made from whey, plant, and/or ...
. Players can select one of seven different flamboyant characters, which include the Russian Radimov; the top hat-wearing Spaniard, Mr. Pedroso; and a Norwegian
polar bear The polar bear (''Ursus maritimus'') is a large bear native to the Arctic and nearby areas. It is closely related to the brown bear, and the two species can Hybrid (biology), interbreed. The polar bear is the largest extant species of bear ...
. The differences between each character are cosmetic, and do not affect the gameplay itself depending on which one is chosen. The gameplay is similar to Hole In The Wall; the thief will crash through walls, leaving holes in the shape of bodybuilding poses, and players use the Wiimote and Nunchuck to match the pose. Failing to match the pose in time will remove a heart from the players' stamina meter. If the meter is fully depleted, the game is over. Players begin at the end of a single-file line of computer-controlled bodybuilders, which one by one are knocked out of play. Once the thief is the only character remaining, players must shake the controllers to catch up and tackle him. The main
gamemode In tabletop games and video games, game mechanics define how a game works for players. Game mechanics are the rules or ludemes that govern and guide player actions, as well as the game's response to them. A rule is an instruction on how to play, wh ...
is "Arcade", where players complete a series of six stages that increase in difficulty. There is also a
time attack In many racing sports, an athlete (or occasionally a team of athletes) will compete in a time trial (TT) against the clock to secure the fastest time. The format of a time trial can vary, but usually follow a format where each athlete or team se ...
mode where the objective is to get as far as possible before a life is lost.


Development

''Muscle March'' was created by
Namco Bandai Games is a Japanese multinational corporation, multinational video game video game publisher, publisher, and the video game branch of the wider Bandai Namco Holdings group. Founded in 2006 as it is the successor to Namco's home and arcade video game ...
, a company formed through the merger of
Namco was a Japanese multinational video game and entertainment company founded in 1955. It operated video arcades and amusement parks globally, and produced video games, films, toys, and arcade cabinets. Namco was one of the most influential c ...
and
Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered ...
in 2006. It was originally intended as an
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily game of skill, games of skill and in ...
where players used a set of dual
joysticks A joystick, sometimes called a flight stick, is an input device consisting of a stick that pivots on a base and reports its angle or direction to the device it is controlling. Also known as the control column, it is the principal control devic ...
for control. The arcade version was created in 2006 by a team of newcomer employees for the company, who were given exactly one month to make it as a learning experience. They came up with a game where players use the joysticks to make the character perform different poses. Though the prototype was completed and later demonstrated at an arcade tradeshow in Tokyo, it was canceled before its
test marketing A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale rollout. The criteria used to judge the acceptabilit ...
due to it being too similar to "another arcade game at the time". The same year the arcade version of ''Muscle March'' was canceled,
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
released the
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America, and in December 2006 for most other regions of the world. It is Nintendo's fifth major home game console, f ...
, a home game console that utilized
motion controls In computing, a motion controller is a type of input device that uses accelerometers, gyroscopes, cameras, or other sensors to track motion. Motion controllers see use as game controllers, for virtual reality and other simulation purposes, and ...
.
Hideo Yoshizawa born September 2, 1960, is a Japanese video game director, screenwriter, and producer, most famous for his work on the ''Ninja Gaiden'' and ''Klonoa'' series of video games. Prior to being employed by Namco, he worked for Tecmo and was involve ...
, a long-time veteran of Namco Bandai and the producer of its ''
Klonoa ''Klonoa'' is a series of platform video games primarily developed and published by Namco. It stars Klonoa, an anthropomorphic creature who explores dream worlds. The series includes two main games: '' Klonoa: Door to Phantomile'' (1997) for the ...
'' series, suggested releasing ''Muscle March'' for the Wii, as it was his belief the motion controls would work well with the game. Yoshizawa showed the game to Nintendo, who reportedly liked its concept. The Wii version was produced by newcomer Shinya Satake. ''Muscle March''s characters, setting, and plot rarely attempt any semblance of realism, in a manner similar to ''
Katamari Damacy () is a 2004 action-puzzle video game developed and published by Namco for the PlayStation 2. The game's plot concerns a diminutive prince on a mission to rebuild stars, constellations, and the Moon, which were inadvertently destroyed by his f ...
'' (2004) and '' Noby Noby Boy'' (2009). This design choice was based on Satake wanting to make games with a comedic tone. Namco Bandai released ''Muscle March'' in Japan on May 26, 2009 through the
WiiWare WiiWare was a digital media entertainment service operated by Nintendo that allowed the download of games and applications developed for the Wii video game console. These games and applications could only be purchased and downloaded from the W ...
service. Though news outlets believed its heavily-stylized and bizarre design made an international version unlikely, Namco Bandai announced a Western release in December. Namco Bandai's North American division worked to promote the game using strange and eccentric advertisements, which generated considerable attention. ''Muscle March'' was released in North America on January 10, 2010, and later for the PAL region on March 19.


Reception

''Muscle March'' received "mixed" reviews according to the
review aggregation A review aggregator is a system that collects reviews and ratings of products and services, such as films, books, video games, music, software, hardware, or cars. This system then stores the reviews to be used for supporting a website where user ...
website
Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
. ''
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
'' reviewer Daemon Hatfield considered ''Muscle March'' "more fun to watch than it is to play". Reviewers were primarily critical of its controls, which they claimed became unresponsive in later portions of the game. ''
Kotaku ''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier. History ...
'' writer Michael McWhertor expressed his frustration with the game not being able to recognize controller movements at high speeds, making later levels unnecessarily difficult. Nathan Meunier of ''
GamesRadar+ ''GamesRadar+'' (formerly ''GamesRadar'') is an entertainment website for video game-related news, previews, and reviews. It is owned by Future plc. In late 2014, Future Publishing-owned sites ''Total Film'', '' SFX'', '' Edge'' and '' Compute ...
'', though not as critical as McWhertor, felt the controls required time getting used to, and listed it as being one of ''Muscle March''s weakest aspects. The short length and lack of content were also criticized. Writing for ''MeriStation'', Ramon Mendez thought the game was too short and lacked a proper challenge, and wrote that ''Muscle March'' was "nothing more than a curiosity". Critics were drawn to the
camp Camp may refer to: Areas of confinement, imprisonment, or for execution * Concentration camp, an internment camp for political prisoners or politically targeted demographics, such as members of national or minority ethnic groups * Extermination ...
style and bizarre premise. ''Hardcore Gaming 101''s Neil Foster described the game as being "a homoerotic
Simon Says Simon Says is a children's game for three or more players. One player takes the role of "Simon" and issues instructions (usually physical actions such as "jump in the air" or "stick out your tongue") to the other players, which should be foll ...
." Its lack of attempt at realism was compared to games such as ''
Cho Aniki is a Japanese video game series originally developed by Masaya and published by NCS Corp. The first game was released in 1992 for the PC Engine system. The game's sequels and Spin-off (media), spin-offs later appeared on the Super Famicom, PlaySt ...
'' and ''
Katamari Damacy () is a 2004 action-puzzle video game developed and published by Namco for the PlayStation 2. The game's plot concerns a diminutive prince on a mission to rebuild stars, constellations, and the Moon, which were inadvertently destroyed by his f ...
'', which similarly used abstract characters and outlandish premises. Mendez and McWhertor both suggested playing the game with friends for the same reason. Foster complained the graphics were on-par with budget-priced
Dreamcast The is the final home video game console manufactured by Sega. It was released in Japan on November 27, 1998, in North America on September 9, 1999 and in Europe on October 14, 1999. It was the first sixth-generation video game console, prec ...
games, while Hatfield felt it added to its charm. The gameplay itself left reviewers indifferent; where as some stated it was too simplistic, others believed it was part of what made it appealing. ''
Eurogamer ''Eurogamer'' is a British video game journalism website launched in 1999 alongside parent company Gamer Network. In 2008, it started in the formerly eponymous trade fair EGX (Eurogamer Expo until 2013) organised by its parent company. Fr ...
''s Ellie Gibson said its simplicity and strangeness were its biggest strengths, and ultimately made it worth the purchase: "''Muscle March'' is shallow, stupid, short, repetitive and crude. It's also the best WiiWare game."


Notes


References


External links

* 2009 video games Action games Bandai Namco games Bodybuilding mass media Cancelled arcade video games Multiplayer and single-player video games Video games developed in Japan Wii games Wii-only games WiiWare games {{good article