Mottainai
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is a Japanese phrase conveying a sense of regret over waste, or to state that one does not deserve something because it is too good. The term can be translated to English as "What a waste!" or the old saying, "Waste not, want not." Japanese environmentalists have used the term to encourage people to " reduce, reuse and recycle".
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n environmentalist
Wangari Maathai Wangari is a name of Kikuyu origin that may refer to: * Wangari Maathai (1940–2011), Kenyan environmental and political activist * Catherine Wangari Wainaina (born 1985), Kenyan beauty pageant contestant * Margaret Wangari Muriuki (born 1986), K ...
has used the term at the
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as a slogan to promote environmental protection.


Etymology, usage, and translation

''
Kōjien is a single-volume Japanese dictionary first published by Iwanami Shoten in 1955. It is widely regarded as the most authoritative dictionary of Japanese, and newspaper editorials frequently cite its definitions. As of 2007, it had sold 11 mi ...
'', widely considered the most authoritative Japanese dictionary, lists three definitions for the word (classical Japanese terminal form ): (1) inexpedient or reprehensible towards a god, buddha, noble or the like; (2) awe-inspiring and unmerited/undeserved, used to express thanks; (3) an expression of regret at the full value of something not being put to good use. In contemporary Japanese, is most commonly used to indicate that something is being discarded needlessly, or to express regret at such a fact. , then a professor at Nagano University, noted that the definition (3) in ''Kōjien'' was the one used most frequently by modern Japanese. The second sense is seen in Japanese newspapers when they refer to members of the
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as having been present at such-and-such an event, not necessarily implying wastefulness but rather gratitude or awe. ', another Japanese dictionary, gives a similar ordering of these definitions. Hasegawa traces this increase in the frequency of meaning (3) to a historical semantic shift in which the original meaning, meaning (1), became less prominent. Citing the
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Japanese literature scholar , Hasegawa states that the word originated as slang in the
Kamakura period The is a period of History of Japan, Japanese history that marks the governance by the Kamakura shogunate, officially established in 1192 in Kamakura, Kanagawa, Kamakura by the first ''shōgun'' Minamoto no Yoritomo after the conclusion of the G ...
, and that by the mid 15th century had perhaps already acquired the meanings of (2) and (3). An archaic Japanese dictionary dates the use of the term "mottainai" back to the 13th-century. Two frequently-cited early examples of usages of , given in both ''Kōjien'' and ''Daigenkai'', are the '' Genpei Jōsuiki'' and the ''
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''. A form of the word, (モタイナ) appears in the late-14th or early-15th century Noh play ', apparently in a sense close to (1). The word in resembles a Japanese negative ("there is no "), but may have originally been used as an emphatic ("tremendous "). itself is a noun appearing as such in, for example, the dictionary ', which dates to 1444. ''Daigenkai'' gives as an alternate reading of the word, and it appears written with the
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, , , , or . It means (i) the shape/form of a thing or (ii) something that is, or the fact of being, impressive or imposing (; ). The compound that is pronounced as in Japanese appears in Sino-Japanese dictionaries as a Chinese word in a sense similar to (ii), but does not, as it is an indigenous Japanese word. The 18th-century
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philologist
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, in the preface to his 1798 treatise ''Tamaarare'' ('Ice Crystals (like) Jewels'; ) designed to stir people up from their sleepy acquiescence in acquired customs that were not authentically native, and was critical of the use of the word to express gratitude. He felt its use for such a purpose (along with those of and ) was vitiated by its ultimate derivation from imitating forms of Chinese rhetoric and greetings. In his 1934 essay ''Nihon-seishin to Bukkyō'', the Buddhologist Katō Totsudō (; 1870-1949) included the "aversion to wastefulness" () in a putative series of what he considered to be "core Japanese personality traits".


Modern Japanese environmentalism

In November 2002, the English-language, Japan-based magazine '' Look Japan'' ran a cover story entitled "Restyling Japan: Revival of the 'Mottainai' Spirit", documenting the motivation amongst volunteers in a "toy hospital" in Japan to "develop in children the habit of looking after their possessions", the re-emergence of repair shops specializing in repairing household appliances or children's clothes, the recycling of
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bottles and other materials, the collection of waste edible oil, and more generally the efforts to stop the trend of throwing away everything that can no longer be used, i.e. the efforts of reviving "the spirit of ". The "Mottainai Spirit" is seen as human resources and nature surrounding us. In that context, Hitoshi Chiba, the author, described as follows: In a 2014 paper on an apparent increase in interest in the idea of in early 21st-century Japan, historian Eiko Maruko Siniawer summarized the views of several Japanese writers who claimed that was a specifically Buddhist concept. She also cited a number of views of Japanese authors who believed that it was a uniquely Japanese "contribution to the world", whose views she characterized as mostly being "deeply rooted in cultural generalizations, essentialisms, and disdainful comparisons between countries".


Use by Wangari Maathai

At a session of the
United Nations The United Nations (UN) is the Earth, global intergovernmental organization established by the signing of the Charter of the United Nations, UN Charter on 26 June 1945 with the stated purpose of maintaining international peace and internationa ...
, Kenyan environmentalist
Wangari Maathai Wangari is a name of Kikuyu origin that may refer to: * Wangari Maathai (1940–2011), Kenyan environmental and political activist * Catherine Wangari Wainaina (born 1985), Kenyan beauty pageant contestant * Margaret Wangari Muriuki (born 1986), K ...
introduced the word as a slogan for environmental protection. According to Mizue Sasaki, At the 2009 United Nations Summit on Climate Change, she said, "Even at personal level, we can all reduce, re-use and recycle, what is embraced as Mottainai in Japan, a concept that also calls us to express gratitude, to respect and to avoid wastage." Cited in Siniawer, 2014, p. 177.


See also

*
Affluenza Affluenza describes the psychological and social effects of affluence. It is a portmanteau of ''wealth, affluence'' and ''influenza'', and is used most commonly by critics of consumerism. Some psychologists consider it to be a pseudo-scientific ...
*
Anti-consumerism Anti-consumerism is a sociopolitical ideology. It has been described as "''intentionally'' and ''meaningfully'' excluding or cutting goods from one's consumption routine or reusing once-acquired goods with the goal of avoiding consumption". The ...
* Bal tashchit *
Conspicuous consumption In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen c ...
* Freeganism *
Frugality Frugality is the quality of being frugal, sparing, thrifty, prudent, or economical in the consumption of resources such as food, time or money, and avoiding waste, lavishness or extravagance. In behavioral science, frugality has been defined as ...
*'' Mottainai Grandma'' *" Mottai Night Land", a Kyary Pamyu Pamyu song *'' Muda'', '' mura'' and '' muri'', three types of waste in
lean manufacturing Lean manufacturing is a methods of production, method of manufacturing goods aimed primarily at reducing times within the Operations management#Production systems, production system as well as response times from suppliers and customers. It is ...
*
Planned obsolescence In economics and industrial design, planned obsolescence (also called built-in obsolescence or premature obsolescence) is the concept of policies planning or designing a good (economics), product with an artificially limited Product lifetime, u ...
*
Simple living Simple living refers to practices that promote simplicity in one's lifestyle. Common practices of simple living include reducing the number of possessions one owns, depending less on technology and services, and spending less money. In addition t ...


References


Citations


Works cited

* * * *Siniawer, Eiko Maruko (2014). ""Affluence of the Heart": Wastefulness and the Search for Meaning in Millenial Japan". ''The Journal of Asian Studies''. 73 (1): 165 – via perusall. {{Japanese social terms Value (ethics) Social philosophy Japanese philosophy Japanese business terms Japanese words and phrases Resource economics Waste management concepts Words and phrases with no direct English translation Environmentalism in Japan