The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of

chronograph A chronograph is a specific type of watch that is used as a stopwatch combined with a display watch. A basic chronograph has hour and minute hands on the main dial to tell the time, a small seconds hand to tell that the watch is running, and ...

wristwatches A watch is a timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another type of ...

produced by

Swatch Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in whic ...

and designed in collaboration with

Omega Omega (, ; uppercase Ω, lowercase ω; Ancient Greek ὦ, later ὦ μέγα, Modern Greek ωμέγα) is the twenty-fourth and last letter in the Greek alphabet. In the Greek numerals, Greek numeric system/isopsephy (gematria), it has a value ...

, two companies of

The Swatch Group The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie, ASUAG and Société Suisse pour l'Industrie Horlogère, SSIH ...

. The first 11 models were released on 26March 2022. The watches have a diameter and thickness, and Super-LumiNova for the indexes and hands, similar to the

Omega Speedmaster Omega Speedmaster is a line of chronograph Watch, wristwatches produced by Omega SA. While chronographs have existed since the late 1800s, Omega first introduced this line of chronographs in 1957. Since then, many different chronograph Movement ...

. It has a

quartz Quartz is a hard, crystalline mineral composed of silica (silicon dioxide). The Atom, atoms are linked in a continuous framework of SiO4 silicon–oxygen Tetrahedral molecular geometry, tetrahedra, with each oxygen being shared between two tet ...

ETA G10.212 movement. The release led to long queues in several countries, including Australia, Canada, Italy, Japan, Switzerland, and the United Kingdom. Initially, each customer was limited to purchasing two watches, but this was later reduced to one due to demand.

Reception

The launch of the original 11 MoonSwatch models in March 2022 generated global enthusiasm. A collaboration between

and

, the MoonSwatch collection combined Swatch's affordability and Omega's iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts. Long queues formed outside Swatch stores in major cities worldwide, including New York, London, Paris, Tokyo, and Zurich. The release quickly gained viral attention on social media, with many praising the collection for making an iconic design more accessible. However, demand far exceeded supply, leading to stock shortages and long-term resale markups on secondary markets. Initially, the watches were available exclusively at select Swatch boutiques, with no online sales option, further heightening their allure. This strategy drew both praise and criticism: some admired the exclusivity, while others expressed frustration over limited availability and lengthy queues. Despite these challenges, the MoonSwatch was widely celebrated for revitalizing interest in the watch industry and attracting a new generation of enthusiasts. According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.

Models

References

Omega watches The Swatch Group 2022 establishments in Switzerland Joint ventures {{Fashion-stub