''MoneyForce'' is a program that aims to improve the

financial capability Financial literacy is the possession of skills, knowledge, and behaviors that allow an individual to make informed decisions regarding money. Financial literacy, financial education and financial knowledge are used interchangeably. Financially un ...

of the

UK Armed Forces The British Armed Forces are the unified military forces responsible for the defence of the United Kingdom, its Overseas Territories and the Crown Dependencies. They also promote the UK's wider interests, support international peacekeeping ef ...

by providing guidance related to all those serving in the military and their families. The ethos and branding is built around the concept of getting 'MoneyFit' with MoneyForce and the MoneyForce website is fronted by former Olympic gold medallist

Dame Kelly Holmes Dame Kelly Holmes (born 19 April 1970) is a retired British middle distance athlete and television personality. Holmes specialised in the 800 and 1500 metres events and won gold medals for both distances at the 2004 Summer Olympics in Athens. ...

. Comprising online resources and briefings at military bases across the UK, the program is delivered for the

Ministry of Defence A ministry of defence or defense (see American and British English spelling differences#-ce.2C -se, spelling differences), also known as a department of defence or defense, is the part of a government responsible for matters of defence and Mi ...

by the

Royal British Legion The Royal British Legion (RBL), formerly the British Legion, is a British charity providing financial, social and emotional support to members and veterans of the British Armed Forces, their families and dependants. Membership Service in th ...

. Funding comes from the

Standard Life Standard Life is a life assurance, pensions and long-terms savings company in the UK which is owned by Phoenix Group. History 1825–2010 The Standard Life Assurance Company was established in 1825 and reincorporated as a mutual assurance com ...

Charitable Trust, and some of the online content is provided by the

Money Advice Service The Money and Pensions Service (sometimes stylised as Money & Pensions Service or MaPS) is a British organisation whose statutory objective is to develop and co-ordinate a national strategy to improve people's financial capabilities. The service ...

. The program was officially launchedMoneyForce launch event
/ref> in March 2013 by

Mark Francois Mark Gino Francois (; born 14 August 1965) is a British politician who has been the Member of Parliament (MP) for Rayleigh and Wickford since 2001 and was re-elected in 2024 with a 25,000 reduction in his majority. A member of the Conservati ...

, the Minister for Defence Personnel, Welfare and Veterans, at the

Royal Artillery Barracks Royal Artillery Barracks, Woolwich, is a barracks of the British Army which forms part of Woolwich Garrison. The Royal Regiment of Artillery had its headquarters here from 1776 until 2007, when it was moved to Larkhill Garrison. History In 171 ...

in Woolwich. Development of the MoneyForce program was overseen by Lieutenant-General Sir Bill Rollo.

External links

{{Reflist Personal finance education

Military of the United Kingdom A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. Militaries are typically authorized and maintained by a sovereign state, with their members identifiable by a d ...

British Armed Forces 2013 establishments in the United Kingdom