Mobexpert is the largest furniture and accessories distributor from Romania, with 36 stores and one of the largest 12 furniture companies in Europe.
History
The company was founded in 1993 by Dan and Camelia Şucu. The two opened their first store in the
Unirea Shopping Center
Unirea Shopping Center is a chain of two large shopping centres, the initial one being located in Unirii Square, Bucharest, Romania, and the second one in Brașov.
Bucharest
Opened in 1976 and enlarged in 1989, it was the largest department sto ...
where they sold imported furniture.
In 1994 the company opened their first furniture factory where they produced at first
office chairs, then
couch
A couch, also known as a sofa, settee, chesterfield, or davenport, is a cushioned piece of furniture that can seat multiple people. It is commonly found in the form of a bench with upholstered armrests and is often fitted with springs a ...
es and later metallic and plastic furniture pieces.
In 1995 the company started to expand the network and started to buy furniture companies as Samus Dej, Ilefor Târgu Mureş and Mobstrat Suceava.
In 2007 the company opened its first store outside Romania in Sofia, Bulgaria. Another store has been opened in Belgrade, Serbia.
In 2007, Camelia Șucu left the business after her divorce from Dan Șucu. She said, in an interview for LIFE.ro, that she had only 40% from the business because of the cultural Romanian thinking: "My exit from Mobexpert was a choice I had to make because I was a minority shareholder, holding 40% of the 18 companies that were part of the Mobexpert group. I accepted this 40% because, at the time, I lacked the necessary legal knowledge and the mindset to understand how important it is to have equal rights, even when your business partner is also your life partner. Business partners must be very careful and ensure that their agreements are properly set up from the beginning so that, if a split becomes necessary, it can be a fair one.".
References
{{reflist
External links
Official site Intuitie business class – Camelia Sucu in CariereCamelia Șucu, lecții de viață de la o femeie puternică: „Divorțul a venit ca o rezultantă a faptului că noi nu am fost buni prieteni, am fost foarte buni parteneri de business, dar nu am fost prieteni” - Camelia Șucu în LIFE.ro
Retail companies of Romania
Privately held companies of Romania
Romanian brands