Miyoko Schinner

Miyoko Schinner (née Nishimoto; born 1957) is an American-Japanese vegan chef, cookbook author, activist, cooking show host and social entrepreneur. Since 2024, she has been a Faculty Lecturer at the University of California, Berkeley's Haas School of Business.

Early life and education

Schinner was born in a town outside of Tokyo, Japan as Miyoko Nishimoto. She left Japan and moved to the United States when she was seven. Schinner and her family settled in Marin County, specifically in Mill Valley, California.

Schinner became a vegetarian at the age of 12. She describes this period as "the 60s and early 70s, the glory days of the hippie movement and spiritualism and hare krishna," or the turn to natural foods within the American counterculture. Her initial exposure to this movement occurred during a camping trip that included vegetarians who "were from a spiritual family and didn't believe in harming animals. I went home and my mother put pork chops in front of me after being vegetarian for two or three days. I looked at the pork chop and just could not eat it. I stopped right there." Schinner's mother did not support this shift towards vegetarian dishes, forcing Schinner to teach herself how to cook. However, Schinner credits this period as the time that she grew to love cooking. Although this interest in cooking led her to consider culinary school, she ultimately decided not to attend (as she would have to work with animal products), and is entirely self-taught.

Schinner began college at the Pratt Institute in order to study graphic design, but dropped out after a year. She eventually transferred to St. John's College in Annapolis, and graduated with a B.A. in philosophy in 1979.

Early career

After graduating from college, Schinner developed a number of vegan ventures through the lens of social entrepreneurship.

Madam Miyoko (1980's)

During the 1980s, Schinner returned to Japan and settled in Tokyo. During this period she transitioned to a vegan diet for "health reasons" (she realized that she was lactose intolerant). As she began to explore how to create vegan dishes for herself, she decided to sell her creations. She started a small business called "Madam Miyoko" and sold vegan poundcakes (made of Okara), out of her backpack.

She still missed cheese, describing the 80s as the "dark ages of vegan cheese" still dominated by "hippies and macrobiotic food." She briefly visited the United States during this time to attend the Natural Products Expo, where she tasted "Vegan Rella," the only vegan cheese product available at the time. However, she found it disappointing and began to dream of alternatives.

Now and Zen (1980's-2003)

Restaurant

Schinner returned to the United States and settled in San Francisco, where she opened a vegan bakery. It eventually evolved into the vegan Now and Zen Restaurant. During the holiday season, she would make the vegan Unturkey (a seitan roast with a yuba shell), which she exhibited at the 1995 Natural Products Expo (and ended up with $50,000 worth of orders).

Natural Food Company

Eventually, Schinner sold the restaurant and created a vegan natural foods company called Now and Zen that focused on The Unturkey. However, as more orders came in for the Unturkey as well as different products, Schinner found herself overwhelmed. She also found investors more interested in investing in tech, as it was the dot-com boom. In addition, she had "married shortly before starting the café, and three months after they opened the door she gave birth to her second child. In fact, her water broke on the restaurant floor during lunch hour. Then, the head chef quit and his replacement turned out to have a heroin problem. Her mother, who’d needed Miyoko’s care in her last few years of life, died in 2000, and within a few months her father began to fade, also requiring end-of-life care until his passing in 2002. Finally, in 2003 Miyoko called it quits."

Cookbooks

During this period, Schinner produced three vegan cookbooks. VegNews listed ''The New Now and Zen Epicure'' as one of the "Top 100 Vegan Cookbooks of All Time" in 2024.

*
*
*

2012-2016

Artisan Vegan Cheese

In 2012, Schinner published ''Artisan Vegan Cheese,'' a cookbook that focused entirely on the production of vegan cheese. In 2021, Food & Wine referred to it as "the seminal cookbook that put vegan cheesemaking on the map," and VegNews listed it as one of the "Top 100 Vegan Cookbooks of All Time" in 2024.

*

Vegan Mashup

Schinner co-hosted the PBS cooking show ''Vegan Mashup'' for three seasons (2012–2016) with Toni Fiore and Terry Hope Romero. Guest chefs on ''Vegan Mashup'' included Bryant Terry, Colleen Patrick-Goudreau, Girl Gone Raw Elizabeth Fraser, and Cathi DiCocco.

Miyoko's Kitchen/Miyoko's Creamery (2014-2023)

Schinner initially thought her cookbook ''Artisan Vegan Cheese'' had given readers all the tools that they would need to create vegan cheese. Fans told her however, that they wanted her to make the cheese for them. Although Schinner was reluctant to start a business again, she was eventually persuaded to create a new vegan cheese company. She thus founded Miyoko's Kitchen in 2014, as an online business.

Schinner's initial goal was to create dairy-free products including butter and a wide variety of different types of cheeses using traditional cheesemaking cultures and techniques, chiefly out of cashews, oats, and chickpea flour. She launched the company with herself as CEO and four employees on a Friday, and by Monday they had 50,000 orders. In December of that year, the new company moved from a 4,000-square-foot facility to a 29,000-square-foot facility located in Petaluma. Fundraising continued to grow: in 2017, it obtained $6 million in funding, for a total of $12 million. Eventually Schinner changed the name from "Miyoko's Kitchen" to "Miyoko's Creamery."

Miyoko's Kitchen eventually accrued $1 million in seed money, first being invested in by Seth Tibbott, the founder of Tofurky. Ellen DeGeneres and Portia de Rossi made an investment in Miyoko's Creamery in November 2019. In addition to vending within the United States, Miyoko's Creamery expanded its market in 2019, distributing to Canada and Australia. Miyoko's Food Truck, in a Cross Country Tour starting from March 4, 2020, distributed 15,000 free grilled cheese sandwiches around the United States in order to promote cruelty-free vegan cheese in the Country. In August 2021, Miyoko's Creamery prevailed on First Amendment grounds in their lawsuit against the California Department of Food and Agriculture's attempts to force the company to cease using the words "Cheese" and "Butter" (among others) in the marketing of their products.

In February 2023, Miyoko's Creamery announced that Schinner was no longer CEO, and that it and Schinner had parted ways. A few weeks later, on February 16, Miyoko's Creamery filed a lawsuit against Schinner, alleging that she misappropriated confidential information and copied the data to her personal cloud after the board of directors voted to terminate her as CEO. The case was filed in the US District Court for the Northern District of California, Case 3:23-cv-00711. In response, on March 3, Schinner's attorney Lisa Bloom announced that she would be filing a wrongful termination counter lawsuit. Bloom stated: “The company's behavior in forcing her out of the company she created and built, then trashing her via an outrageously malicious and misleading lawsuit will be met with facts and witnesses showing that Miyoko's own complaints of toxic and sexist behavior by certain male executives were swept under the rug, and then she was demoted and fired.” On May 18, 2023, Miyoko's Creamery and Schinner released a joint announcement stating that "they have resolved all legal disputes between them and that they have withdrawn all legal claims made against each other." The announcement also stated that they both “wish each other well as they go their separate ways.”

Cookbooks

During this period, Schinner published two vegan cookbooks with Ten Speed Press. Good Housekeeping listed ''The Homemade Vegan Pantry'' as one of the best vegan cookbooks in 2019. In 2021,''The Vegan Meat Cookbook: Meatless Favorites. Made with Plants'' was nominated for an IVFF cookbook award, and the next year The San Francisco Chronicle listed it as one of the "best new cookbooks to start 2022."

In 2024, Food & Wine named ''The Homemade Vegan Pantry'' one of "the 20 Best Vegan Cookbooks for Every Type of Meal," and VegNews listed both ''The Vegan Meat Cookbook'' and ''The Homemade Vegan Pantry'' as "Top 100 Vegan Cookbooks of All Time."
*
*

Documentary

During this period, Schinner also discussed her work with Miyoko's Kitchen/Creamery for the documentary, '' You Are What You Eat: A Twin Experiment'' (2024).

2023-present

In 2023, Schinner launched the YouTube cooking show, ''The Vegan Good Life with Miyoko''. In 2024, Schinner joined the University of California, Berkeley's Haas School of Business as a Lecturer, serving as a co-instructor (with program co-founder Brittany Sartor) in the Plant Futures Challenge Lab, where she teaches the course "Sustainable & Impact Finance." In Fall 2025, Ten Speed Press will release her cookbook ''The Vegan Creamery Cookbook''.

Schinner also works with the animal sanctuary Rancho Compasion (which she founded in 2015).

Awards and honors

In 2018, Melaina Juntti of New Hope Network described Schinner as a "vegan rock star." Also in 2018, she was among 28 women featured in PopSugar's "28 Women Changing the World Right This Second" list, a project backed by UN Women. She is considered a pioneer in the production of vegan cheese.

In 2023, Tasting Table named Schinner as one of the “21 Plant-Based Chefs You Need To Know.” and VegNews listed her as one of the "37 Creative Chefs Crafting the Future of Vegan Food."

Personal life

Miyoko and Michael Schinner have three children, a son (a basketball player in Japan) and two daughters. They divorced in 2023.

See also

*List of social entrepreneurs
*List of vegan and plant-based media

References

External links

*
*
Biography
- TedTalks
A Chat with Miyoko Schinner
- Are you Ready with Joanne Molinaro, The Korean Vegan, May 30, 2023.

Cooking shows

The Vegan Good Life With Miyoko
- Official YouTube Channel (2023–present)
Vegan Mashup
Seasons 1-3 (2012–2016)

{{DEFAULTSORT:Schinner, Miyoko

1957 births
Living people
American chefs
American cookbook writers
American cooking television series
American people of Japanese descent
American social entrepreneurs
American writers of Japanese descent
American women writers of Asian descent
American veganism activists
Chefs of vegan cuisine
Haas School of Business faculty
Japanese emigrants to the United States
PBS original programming
St. John's College (Annapolis/Santa Fe) alumni
Vegan cookbook writers