Minor Food Group (Thai: ไมเนอร์ ฟู้ด กรุ๊ป, Chinese: 美诺食品集团) is one of three subsidiary businesses under

Minor International Minor International is a Thai multi-national company based in Bangkok, Thailand. The three core businesses of Minor International are hospitality, restaurants, and lifestyle brands distribution, operated under subsidiary companies Minor Hotels ...

(traded as MINT on the

Stock Exchange of Thailand The Stock Exchange of Thailand (, ; SET) has been the sole stock exchange operator in Thailand since its establishment on 30 April 1975. As of 8 April 2025, with a market capitalization of US$380.19 billion (excluding mai) at an exchange rate ...

). It is one of the largest restaurant chains in the Asia Pacific region. The company was established by American-born Thai businessman William E. Heinecke in 1980, with headquarters in

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estim ...

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

.Its services include casual dining restaurants, quick service restaurants, food service and delivery. Minor Food Group has operated many restaurant brands, such as The Pizza Company, Swensen’s,

Sizzler Sizzler USA Restaurants, Inc., doing business as Sizzler, is a United States–based restaurant chain with headquarters in Mission Viejo, California, with locations mainly in California, plus some in the nearby states of Arizona, Nevada, New M ...

Dairy Queen International Dairy Queen, Inc. (DQ) is an American multinational fast food chain founded in 1940 and currently headquartered in Bloomington, Minnesota. The first Dairy Queen was owned and operated by Sherb Noble and first opened on June 22, ...

Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...

, The Coffee Club, Riverside Grilled Fish, Basil, ThaiXpress and

Benihana is a chain of Japanese restaurants. Originally founded by Yunosuke Aoki as a cafe in Tokyo in 1945, Benihana spread to the United States in 1964 when his son Hiroaki "Rocky" Aoki opened its first restaurant in New York City. Benihana Inc., base ...

. It has also acquired manufacturing plants for dairy and coffee ingredients.

History

Bill Heinecke founded Minor Food in 1980 to bring Western dining styles to Thailand where there were few fast-food competitors, with Pizza Hutt as its first product. The company also brought San Francisco ice-cream franchises Swensen’s to Thailand. It was the first company to provide home and office delivery, beginning with pizza delivery. It then established Minor Cheese Limited (MCL) and Minor Dairy Limited (MDL), along with Sizzler, self-service dining restaurants. It introduced

soft serve ice-cream brand in 1996, and in 2000 it introduced Burger King. In Thailand, the franchises offer Thai Spiced Chicken with Sticky Rice and other seasonal menu. After the contract with Pizza Hut expired, Minor Food established its own pizza brand, The Pizza Company, in 2001. It has franchises in Kuwait, United Arab Emirates. Saudi Arabia, China, Philippines and Cambodia. In 2005, it established intercompany brand as BreadTalk to run a bakery business in Thailand with the Breadtalk Group, the Singaporean listed company. In 2007, Minor Food developed a web ordering platform for food delivery. 1112Delivery began by serving the Bangkok metropolitan area, and then began expanding. A call center project was implemented to be the main hotline for other brands under Minor Food Group in early 2019. In 2019, Minor Food Group owned and operated 2,254 restaurant outlets. In 2018, Minor Food's total sales were 44 billion baht from 2,270 restaurants in 27 countries.

International investment

Minor Food Group invested in the Australia’s Coffee Club café and restaurant chain, acquiring a half stake in 2008. There are 10+ branches in Thailand in 2016. It has also invested in China, buying 49 percent of Beijing Riverside & Courtyard, a casual dining Sichuan restaurant chain. Together with S&P Syndicate PCL, Minor Food Group established Patara Fine Thai Cuisine, a Thai culinary school and training center. it also invested in Grab Thai, grab-and-go food business in London.{{Cite web, url=https://www.bighospitality.co.uk/Article/2015/07/16/Grab-aims-to-open-10-more-restaurants-in-2016, title=Grab aims to open 10 more restaurants in 2016, last=bighospitality.co.uk, website=bighospitality.co.uk, date=15 July 2015 , language=en-GB, access-date=2019-09-05

References

External links

official website
Food and drink companies of Thailand Minor International