Mindshare Media Ltd. is a global

media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...

and

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

services Service may refer to: Activities * Administrative service, a required part of the workload of university faculty * Civil service, the body of employees of a government * Community service, volunteer service for the benefit of a community or a ...

company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of

GroupM WPP Media, formerly GroupM, is a U.S. based media business which is owned by the multinational holding company WPP plc. GroupM was the world's largest media buying agency, as of 2023. WPP Media's headquarters are located at 3 World Trade Center ...

/ WPP's global marketing billings and campaigns. Mindshare's achievements include the ''

Dove Columbidae is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with small heads, relatively short necks and slender bills that in some species feature fleshy ceres. ...

Natural Women'' & '' Snapchat Hack'' campaigns, the first Global Media Agency to gain accredited ''

Actions on Google Action may refer to: * Action (philosophy), something which is done by a person * Action principles the heart of fundamental physics * Action (narrative), a literary mode * Action fiction, a type of genre fiction * Action game, a genre of video gam ...

'' channel partners status, and many others that have won global awards.

History

The company was created by the merger of the media operations of JWT and

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

, then the two big full service advertising agencies within

WPP Group WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companie ...

. The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear and James Walker from JWT. Initially the business faced strong opposition to the

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...

from the American agency parent

. The Mindshare

global network A global network is any communication network that spans the entire Earth. The term, as used in this article, refers in a more restricted way to ''bidirectional'' communication networks based on technology. Early networks such as internationa ...

consists of approximately 10,000 employees across 115 offices in 82 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Mindshare USA LLC has 11 offices across the U.S. and Canada with billings of $9.96 billion (according to the media agency monitoring body, RECMA). Phil Cowdell has been head of North American operations since 2009. Mindshare Media UK Ltd, founded in 1998, is based in London, where Jem Lloyd-Williams is CEO. Mindshare Nederland was established in 1999 by Ton Schoonderbeek, now regional leader and chief executive for the company's

Benelux The Benelux Union (; ; ; ) or Benelux is a politico-economic union, alliance and formal international intergovernmental cooperation of three neighbouring states in Western Europe: Belgium, the Netherlands, and Luxembourg. The name is a portma ...

countries A country is a distinct part of the Earth, world, such as a state (polity), state, nation, or other polity, political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, List of states with limited r ...

(including Scandinavia)."Toevoegen van waarde, dáárom gaat het bij ons"
NIKS Gonootschap, 2011

References

External links

* {{DEFAULTSORT:Mindshare WPP plc Companies established in 1997 Advertising agencies of the United States Companies based in London