Milky (pudding)
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Milky (, ) is a dairy pudding produced in Israel by the
Strauss Group Strauss Group Ltd. (), formerly known as Strauss-Elite (), is an Israeli manufacturer and marketer of consumer foods sold through retail stores. It is among the largest food manufacturers in Israel. Strauss Group focuses on dairy products, c ...
. Released into the Israeli market in 1980, Milky is sold in containers with chocolate pudding on the bottom and whipped cream on the top. Milky was identical, in its original version, to a dessert sold by
Groupe Danone Danone S.A. () is a French multinational food-products corporation based in Paris. It was founded in 1919 in Barcelona, Spain. It is listed on Euronext Paris, where it is a component of the CAC 40 stock market index. Some of the company's produ ...
in Germany as "Dany Sahne". In 1986, Strauss premiered Milky's first video commercial to Israeli moviegoers entitled "Battle of the Milky". The commercial led to two sequels, "Battle of the Milky 2" and "Battle of the Milky 3". The actresses in the commercials were known as "Milky girls" and often became icons in their own rights, Sendi Bar, Hilla Nachshon or Bar Refaeli among them. In 2003, a 22-year-old Technion student, Elaad Yair, discovered that whipped cream, used in Milky, contained a rennet-based
gelatin Gelatin or gelatine () is a translucent, colorless, flavorless food ingredient, commonly derived from collagen taken from animal body parts. It is brittle when dry and rubbery when moist. It may also be referred to as hydrolyzed collagen, coll ...
.
Vegetarian Vegetarianism is the practice of abstaining from the Eating, consumption of meat (red meat, poultry, seafood, insects as food, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slau ...
s and those who keep
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, ), from the Ashke ...
complained, resulting in the company's announcement that it would henceforth only use vegetable-based gelatin.


See also

*
Olim L'Berlin ''Olim L'Berlin'' (Hebrew: , lit. "Let's Ascend to Berlin" but more idiomatically "Let's Move to Berlin," also known as the Milky protest) was the name of a Facebook page that coined a snowclone in 2014, and was terminated in early 2015. Comparing ...


References


External links

* {{official website, http://www.strauss-group.com/milky Brand name desserts Israeli desserts