The Peacock Theater, formerly Nokia Theatre and Microsoft Theater, is a music and theater venue at
L.A. Live in the
downtown core
The Downtown Core is the historical and downtown centre of the city-state of Singapore and the main commercial area in Singapore excluding reclaimed lands with two integrated resorts such as the Marina Bay Sands, one of the most expensive buil ...
of Los Angeles, California, United States. The theater auditorium seats 7,100
and holds one of the largest indoor stages in the United States.
History
The theatre was designed by ELS Architecture and Urban Design of
Berkeley, California
Berkeley ( ) is a city on the eastern shore of San Francisco Bay in northern Alameda County, California, United States. It is named after the 18th-century Anglo-Irish bishop and philosopher George Berkeley. It borders the cities of Oakland, Cali ...
on a commission by the
Anschutz Entertainment Group
Anschutz Entertainment Group, Inc. (AEG), also known as AEG Worldwide, is an American global sporting and music entertainment presenter and a subsidiary of the Anschutz Corporation. It is the world's largest owner of sports teams and sports ...
(AEG) in 2002.
It opened on October 18, 2007, with six concerts featuring
the Eagles
The Eagles are an American rock band formed in Los Angeles in 1971. With five number-one singles, six number-one albums, six Grammy Awards and five American Music Awards, the Eagles were one of the most successful musical acts of the 1970s in ...
and
the Dixie Chicks.
On June 7, 2015, the Nokia Theatre was re-branded as Microsoft Theater as part of a new naming rights deal with AEG Live following
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
's acquisition of
Nokia
Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
's
mobile device business in 2014.
As part of the new naming rights deal, the L.A. Live plaza was also renamed Microsoft Square (later known as Xbox Plaza) and Microsoft provided upgrades to the venue's technology.
On June 15, 2023, it was announced that the theater would be rebranded as
Peacock
Peafowl is a common name for two bird species of the genus '' Pavo'' and one species of the closely related genus '' Afropavo'' within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred t ...
Theater on July 11 as part of a new naming rights deal between AEG Live and Peacock's parent company
Comcast
Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
, with Xbox Plaza also rebranded as Peacock Place.
Naming history
*Nokia Theatre (October 17, 2007 – June 6, 2015)
*Microsoft Theater (June 7, 2015 – July 10, 2023)
*Peacock Theater (July 11, 2023–present)
Awards shows

Since its opening in 2007, the venue has become the venue of multiple entertainment industry awards shows, most notably the
Primetime Emmy Award
The Primetime Emmy Awards, or Primetime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Owned and operated by the Academy of Television Arts & Sciences (ATAS), the P ...
s.
Primetime Emmy Awards
Since 2008, the theater has been the venue of the annual
Primetime Emmy Award
The Primetime Emmy Awards, or Primetime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Owned and operated by the Academy of Television Arts & Sciences (ATAS), the P ...
s ceremony after it moved from the
Shrine Auditorium
The Shrine Auditorium is a landmark large-event venue in Los Angeles, California. It is also the headquarters of the Al Malaikah Temple, a division of the Shriners. It was designated a Los Angeles Historic-Cultural Monument (No. 139) in 1975, an ...
(excluding 2020 and 2021 due to the
COVID-19 pandemic in California
The COVID-19 pandemic in California began earlier than in some other parts of the United States. Ten of the first 20 confirmed COVID-19 infections in the United States were detected in California, and the first infection was confirmed on Janua ...
, when it was held at the
Crypto.com Arena and the Event Deck at
L.A. Live, respectively). The
Primetime Creative Arts Emmy Awards, which take place a week prior are also held at the venue. Following the Emmys telecast, the Governors Ball is held across the street at the
Los Angeles Convention Center
The Los Angeles Convention Center is a convention center located in the southwest section of Downtown Los Angeles, Downtown Los Angeles, California, United States. It hosts multiple annual conventions and has often been used as a filming locat ...
.
The Emmys will continue to be held here through 2026.
Grammy Awards
In 2008 and 2011, the venue hosted ''The Grammy Nominations Live'', a concert announcing the nominees for the
Grammy Award
The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious ...
s. The Awards take place across the street at the
Crypto.com Arena, while the Premier Ceremony (also referred to as the "pre-telecast" ceremony) is held here. Approximately 70 categories are awarded.
American Music Awards
From 2007 until 2024 (when it hosted the 50th Anniversary Special), the
American Music Awards
The American Music Awards (AMAs) is an annual American music awards show produced by Dick Clark Productions since 1974. Nominees are selected on commercial performance such as sales and airplay. Winners are determined by a poll of the public and ...
were held here, moving from the
Shrine Auditorium
The Shrine Auditorium is a landmark large-event venue in Los Angeles, California. It is also the headquarters of the Al Malaikah Temple, a division of the Shriners. It was designated a Los Angeles Historic-Cultural Monument (No. 139) in 1975, an ...
.
The Game Awards
Since
2015
2015 was designated by the United Nations as:
* International Year of Light
* International Year of Soil __TOC__
Events
January
* January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...
(excluding 2020), the theater has hosted
The Game Awards, presented by
Geoff Keighley
Geoff Keighley ( ; born ) is a Canadian video game journalist and television presenter, best known for his role as the host of several video game industry conferences and presentations. He is the executive producer and host of the Game Awards s ...
.
BET Awards
The venue has hosted the
BET Awards
The BET Awards are an American award show that was established in 2001 by the BET, Black Entertainment Television network to celebrate Black person, Black entertainers and other minorities in music, film, sports and philanthropy. The awards, which ...
since
2013
2013 was the first year since 1987 to contain four unique digits (a span of 26 years).
2013 was designated as:
*International Year of Water Cooperation
*International Year of Quinoa
Events
January
* January 5 – 2013 Craig, Alask ...
(excluding
2020
The year 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of even ...
).
ESPY Awards
The venue hosted the
ESPY Award
The ESPY Awards (short for Excellence in Sports Performance Yearly Awards, and often referred to as the ESPYs) is an annual American awards show produced by ESPN since 1993, recognizing individual and team athletic achievement and other sports-r ...
s from 2008 to 2019.
People's Choice Awards
The venue has hosted the
People's Choice Awards
The People's Choice Awards is an American awards show, recognizing people in entertainment, voted online by the fans and general public. The show has been held annually since 1975, with the winners originally determined using Gallup Polls un ...
from 2010 to 2017.
MTV Video Music Awards
The venue hosted the
MTV Video Music Awards
The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category ...
in
2010
The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...
,
2011
The year marked the start of a Arab Spring, series of protests and revolutions throughout the Arab world advocating for democracy, reform, and economic recovery, later leading to the depositions of world leaders in Tunisia, Egypt, and Yemen ...
, and
2015
2015 was designated by the United Nations as:
* International Year of Light
* International Year of Soil __TOC__
Events
January
* January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...
.
Radio Disney Music Awards
The venue hosted the
Radio Disney Music Awards
The Radio Disney Music Awards (RDMA) are a discontinued annual awards show operated and governed by Radio Disney, an American radio network. Beginning in 2001, the show was originally broadcast on Radio Disney only, but it was later televised on ...
from 2013 to 2017.
MTV Movie Awards
The venue hosted the
MTV Movie Awards
The MTV Movie & TV Awards is a film and television awards show previously presented annually on MTV. It began as the MTV Movie Awards in 1992, when its 1992 MTV Movie Awards, first edition was held, and adopted its current name in 2017, beginnin ...
in
2014
The year 2014 was marked by the surge of the Western African Ebola epidemic, West African Ebola epidemic, which began in 2013, becoming the List of Ebola outbreaks, most widespread outbreak of the Ebola, Ebola virus in human history, resul ...
and
2015
2015 was designated by the United Nations as:
* International Year of Light
* International Year of Soil __TOC__
Events
January
* January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...
.
iHeartRadio Music Awards
The venue hosted the
iHeartRadio Music Awards
The iHeartRadio Music Awards is a music awards show that celebrates music heard throughout the year across List of radio stations owned by iHeartMedia, iHeartMedia radio stations nationwide and on iHeartRadio, iHeartMedia's digital music platf ...
in
2019
This was the year in which the first known human case of COVID-19 was documented, preceding COVID-19 pandemic, the pandemic which was declared by the World Health Organization the following year.
Up to that point, 2019 had been described as ...
.
''Billboard'' Music Awards
The venue hosted the
''Billboard'' Music Awards in
2021
Like the year 2020, 2021 was also heavily defined by the COVID-19 pandemic, due to the emergence of multiple Variants of SARS-CoV-2, COVID-19 variants. The major global rollout of COVID-19 vaccines, which began at the end of 2020, continued ...
.
Nickelodeon Kids' Choice Awards
The venue hosted the
Nickelodeon Kids' Choice Awards
The Nickelodeon Kids' Choice Awards, also known as the KCAs or Kids' Choice, is an American annual awards ceremony show produced by Nickelodeon. Usually held on a Saturday night in March or early April, the show honors the year's biggest in tel ...
in
2023
Catastrophic natural disasters in 2023 included the Lists of 21st-century earthquakes, 5th-deadliest earthquake of the 21st century 2023 Turkey–Syria earthquakes, striking Turkey and Syria, leaving up to 62,000 people dead; Cyclone Freddy ...
.
Sports
The venue has also served as a sports venue. It has hosted boxing matches and will also serve as a venue during the 2028 Olympics. It will host the
2025 NHL entry draft.
Boxing
The venue has hosted
professional boxing
Professional boxing, or prizefighting, is regulated, sanctioned boxing. Professional boxing bouts are fought for a purse that is divided between the boxers as determined by contract. Most professional fights are supervised by a regulatory auth ...
matches for circuits such as
Golden Boy Promotions
Golden Boy Promotions, Inc. is an American boxing promotional firm based in Los Angeles, California. The company was established in 2002 by eight-time world champion (in six divisions) Oscar De La Hoya, borrowing his nickname "Golden Boy."
Hist ...
and
Premier Boxing Champions.
2025 NHL entry draft
The venue is set to host the
2025 NHL entry draft on June 27 and 28 for the
National Hockey League
The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
.
2028 Summer Olympics
The venue is set to host
weightlifting
Weightlifting or weight lifting generally refers to physical exercises and sports in which people lift weights, often in the form of dumbbells, barbells or machines. People engage in weightlifting for a variety of different reasons. These can ...
and boxing prelims at the
2028 Summer Olympics
The 2028 Summer Olympics, officially the Games of the XXXIV Olympiad and commonly known as Los Angeles 2028 or LA 28, is an upcoming international multi-sport event scheduled to take place July 14–30, 2028, in the United States. Los Angeles ...
.
Other events
The theater was used by
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
and
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles.
The history of Nintendo began when craftsman Fusajiro Yamauchi ...
multiple times for press conferences during the
E3 trade event.
John Mayer
John Clayton Mayer ( ; born October 16, 1977) is an American singer, songwriter, and guitarist. He attended Berklee College of Music in Boston, but he left for Atlanta in 1997 with fellow guitarist Clay Cook, with whom he formed the short-liv ...
played a concert at the theater on December 8, 2007, for the first revue of his
Annual John Mayer Holiday Charity Revue, consisting of three separate performances: the first an acoustic set opened by Mayer and joined by the guitarists from his band, the second with the
John Mayer Trio, and the third with Mayer's regular touring band. This was recorded and released as the live album/
concert film
A concert film or concert movie is a film that showcases a live performance from the perspective of a concert goer, the subject of which is an extended live performance or concert, by either a musician or a Stand-up comedy, stand-up comedian.
Ea ...
''
Where the Light Is''.
It was also the venue for the finale of ''
American Idol
''American Idol'' is an American Music competition, singing competition television series created by Simon Fuller, produced by Fremantle (company), Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It a ...
'' from 2008 to 2014.
Vocaloid
is a singing Speech synthesis, voice synthesizer software product. Its signal processing part was developed through a joint research project between Yamaha Corporation and the Music Technology Group at Pompeu Fabra University, Barcelona. The s ...
character
Hatsune Miku made her U.S. debut at the theater on July 2, 2011, as part of
Anime Expo
Anime Expo, abbreviated AX, is an American anime convention held in Los Angeles, California and organized by the non-profit Society for the Promotion of Japanese Animation (SPJA). The convention is traditionally held annually on the first we ...
. She returned to the venue on October 11–12, 2014, as part of
Miku Expo LA 2014. Both concerts were sold out. Miku returned for another performance on May 6, 2016, as part of her first North American tour. She once again returned as part of her second tour of North America on June 29, 2018.
The live adaption of the children's television series ''
Yo Gabba Gabba!
''Yo Gabba Gabba!'' is a Children's television series, children's Musical film, musical television series created by Christian Jacobs and Scott Schultz (producer), Scott Schultz and developed by Kay Wilson Stallings. The series is about five cos ...
'' called ''Yo Gabba Gabba! LIVE! There's a Party in My City!'' was held at theatre in 2011.
2NE1
2NE1 (, ) is a South Korean girl group formed by YG Entertainment in 2009. The group consists of Park Bom, Bom, CL (rapper), CL, Sandara Park, Dara, and Minzy. Known for their Experimental music, musical experimentation, fashion, and stage pre ...
held a show at this venue as part of their
1st World Tour ">ew Evolution Global Touron August 24, 2012.
The 28th Annual
Rock and Roll Hall of Fame
The Rock and Roll Hall of Fame (RRHOF), also simply referred to as the Rock Hall, is a museum and hall of fame located in downtown Cleveland, Ohio, United States, on the shore of Lake Erie. The museum documents the history of rock music and the ...
inductions were held at the venue on April 18, 2013. The ceremony was held here again in 2022.
The inauguration ceremony for the
9th Summit of the Americas was held at the theater for world leaders and President Joe Biden in 2022.
On December 11, 2022, the venue hosted the inauguration for
Mayor
In many countries, a mayor is the highest-ranking official in a Municipal corporation, municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilitie ...
Karen Bass
Karen Ruth Bass (; born October 3, 1953) is an American politician who has served as the 43rd mayor of Los Angeles since 2022. A member of the Democratic Party (United States), Democratic Party, Bass previously served in the United States House ...
.
Hong Kong boy group
Mirror
A mirror, also known as a looking glass, is an object that Reflection (physics), reflects an image. Light that bounces off a mirror forms an image of whatever is in front of it, which is then focused through the lens of the eye or a camera ...
performed their second U.S. concert on April 9, 2024, as part of their first tour, Feel the Passion Concert Tour 2024.
On June 15, 2024, the Peacock Theater hosted a unique fundraiser supporting the
Joe Biden
Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
for President Campaign. It hosted an interview with President Joe Biden and President
Barack Obama
Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
being conducted by
Jimmy Kimmel
James Christian Kimmel (born November 13, 1967), known professionally as Jimmy Kimmel, is an American television host, comedian, writer, voice actor, and producer. He has been the host and executive producer of '' Jimmy Kimmel Live!'', a late-n ...
.
George Clooney
George Timothy Clooney (born May 6, 1961) is an American actor, filmmaker, and philanthropist. Known for his leading man roles on screen in both blockbuster and independent films, Clooney has received numerous accolades, including two Ac ...
and
Julia Roberts
Julia Fiona Roberts (born October 28, 1967) is an American actress. Known for her leading roles across various genres, she has received multiple accolades, including an Academy Award, a British Academy Film Award, and three Golden Globe Award ...
were also hosts.
Philippine girl group
BINI held a concert on June 14, 2025 in the area as part of the
Biniverse World Tour
References
External links
{{Authority control
Music venues in Los Angeles
Concert halls in California
Theatres in Los Angeles
Buildings and structures in Downtown Los Angeles
L.A. Live
South Park (Downtown Los Angeles)
Boxing venues in Los Angeles
Mixed martial arts venues in California
Music venues completed in 2007
Theatres completed in 2007
2000s architecture in the United States
2007 establishments in California
2007 in American music
Venues of the 2028 Summer Olympics
Olympic weightlifting venues
Olympic boxing venues
Nokia
Peacock (streaming service)
Microsoft