Meta-advertising
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Meta-advertising refers to a hybrid form of
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
, where the advertiser advertises for an advertisement. It can also be used for advertisements about
advertising agencies An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...
.


Advertisements about Advertisements

The most common definition of meta-advertising is an ad about an ad. This form of advertising was popular with Super Bowl advertising during the 2000s. Super Bowl ads and spots cost far more than regular ads. In American culture, the Super Bowl ads became highly anticipated. This often leads the companies to air ads encouraging viewers to watch the companies' upcoming Super Bowl ads, a form of meta-advertising. Advertising about advertisements is a form of
viral advertising Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...
, whereby advertisers seek to garner attention for their ad and therefore product. Other examples include advertisements in one form of media, advertising for an ad in another medium. This could include a radio ad saying "Look in your Sunday paper for a free coupon."


Advertising for Advertising Agencies

The term meta-advertising can also refer to advertisers advertising for themselves. This could include an advertisement for an ad agency. Meta-advertising can also include ads which advertise for advertising. This is common with billboards, such as a billboard that says "A thousand people will pass by this billboard today. To advertise here call..."


See also

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Self-reference Self-reference is a concept that involves referring to oneself or one's own attributes, characteristics, or actions. It can occur in language, logic, mathematics, philosophy, and other fields. In natural or formal languages, self-reference ...
* Meta- *
Meta-reference Meta-reference (or metareference) is a category of self-references occurring in many media or media artifacts like published texts/documents, films, paintings, TV series, comic strips, or video games. It includes all references to, or comments o ...


References

{{reflist Viral marketing Advertising