Merry Jane (stylized MERRY JANE) is a

cannabis ''Cannabis'' () is a genus of flowering plants in the family Cannabaceae that is widely accepted as being indigenous to and originating from the continent of Asia. However, the number of species is disputed, with as many as three species be ...

-focused digital media platform launched by rapper

Snoop Dogg Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...

in 2015, with media entrepreneur Ted Chung. The site features editorial content on the business and politics of the

industry, original video series as well as a database for identifying

strains and dispensaries.

History

Merry Jane is backed by

's own capital venture firm Casa Verde Capital which has a history of investing in marijuana-based enterprise such as medical marijuana delivery service Eaze. Prior to launch, Snoop and co-founder Ted Chung curated

marijuana Cannabis (), commonly known as marijuana (), weed, pot, and ganja, List of slang names for cannabis, among other names, is a non-chemically uniform psychoactive drug from the ''Cannabis'' plant. Native to Central or South Asia, cannabis has ...

dispensaries to appear on the platform, which now functions as a searchable database. Merry Jane launched on September 21, 2015 in invite-only beta, but is now a public platform.

Launch

launched Merry Jane at

TechCrunch TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. I ...

's 2015 Disrupt Conference held in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

, alongside co-founder Ted Chung. Snoop was quoted as saying, "After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further." He also suggested that Merry Jane was there to normalize the conversation around

: “There are so many people in the closet. We are giving them an opportunity to come out of the closet and just admit they like to smoke."

Headlines

In January 2018, to celebrate the passage of Proposition 64, Merry Jane teamed up with

Jack in the Box Jack in the Box, Inc. is an American fast food restaurant chain founded on February 21, 1951, by Robert O. Peterson in San Diego, California, where it is headquartered. The chain has over 2,200 locations, primarily serving the West Coast of t ...

to promote the "Merry Munchie Meal" which included multiple fast food items for $ 4.20, a symbolic number in the marijuana community.

Activism

Merry Jane and its founders take an active stance on the legalization of

in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Snoop Dogg at the DNC

Prior to founding Merry Jane,

was active in Colorado in the legal era, getting involved with the 2014 gubernatorial campaign. He also recorded a video message for the Centennial State ahead of the one-day pot tax holiday. In the summer of 2016, Merry Jane sponsored The High Road Tour; a 33 date tour throughout the

and

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

headlined by

Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer-songwriter and actor. Raised in Pittsburgh, Pennsylvania, he signed with the local independent label Rostrum Records to re ...

, with support from

Kevin Gates Kevin Jerome Gilyard (born February 5, 1986), better known by his stage name Kevin Gates, is an American rapper, singer, songwriter, and entrepreneur. He is currently signed to Bread Winners' Association with a partnership with Atlantic Records ...

Jhené Aiko Jhené Aiko Efuru Chilombo (; born March 16, 1988) is an American Contemporary R&B, R&B singer and rapper. Aiko embarked on her musical career in 2002, as a backing vocalist and music video performer for the R&B group B2K. She was signed by the ...

Casey Veggies Casey Joseph Jones (born July 18, 1993), known professionally as Casey Veggies, is an American rapper. A founding member of the Los Angeles-based hip hop collective Odd Future, he co-formed the group with Tyler, the Creator, Hodgy, Left Brain, t ...

and

DJ Drama Tyree Cinque Simmons (born April 22, 1978), known professionally as DJ Drama, is an American disc jockey (DJ), record executive and music promoter. He initially gained recognition as the DJ for Atlanta-based rapper T.I., and continued to gai ...

. As part of the tour, Snoop closed the

2016 Democratic National Convention The 2016 Democratic National Convention was a presidential nominating convention, held at the Wells Fargo Center in Philadelphia, Pennsylvania, from July 25 to 28, 2016. The convention gathered delegates of the Democratic Party, the maj ...

following

Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...

’s closing speech.

Merry Jane Wellness Retreat

Alongside

Revolt Rebellion is an uprising that resists and is organized against one's government. A rebel is a person who engages in a rebellion. A rebel group is a consciously coordinated group that seeks to gain political control over an entire state or a ...

, Merry Jane hosts an annual weed wellness retreat in Colorado, one of the most accepting marijuana states in the

. The hip-hop music festival occurs around 4/20 in multiple cities and aims to celebrate the legalization of cannabis and raise awareness of its potential benefits. The 2018 420 Wellness Retreat Tour was promoted four concerts across two days, Denver and Las Vegas on 4/20 and then Seattle and Eugene on 4/21.

Video content

Merry Jane is responsible for producing a number of video properties for television and other networks, as well as for its own platform.

''GGN''

Merry Jane produces

's ''Double G News Network'', an online talk show hosted by the rapper which was launched in 2011. GGN has hosted several high-profile celebrity guests including

Khloe Kardashian Chloe (; ), also spelled Chloë, Chlöe, or Chloé, is a feminine name meaning "blooming" or "fertility" in Greek. The name ultimately derives, through Greek, from the Proto-Indo-European root , which relates to the colors yellow and green. Th ...

Larry King Larry King (born Lawrence Harvey Zeiger; November 19, 1933 – January 23, 2021) was an American TV and radio host presenter, author, and former spokesman. He was a WMBM radio interviewer in the Miami area in the 1950s and 1960s and beginning in ...

Jimmy Kimmel James Christian Kimmel (born November 13, 1967), known professionally as Jimmy Kimmel, is an American television host, comedian, writer, voice actor, and producer. He has been the host and executive producer of '' Jimmy Kimmel Live!'', a late-n ...

50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and television producer. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, ...

Tony Hawk Anthony Frank Hawk (born May 12, 1968), nicknamed Birdman, is an American professional skateboarder, entrepreneur, and the owner of the skateboard company Birdhouse. A pioneer of modern vertical skateboarding, Hawk completed the first docume ...

and

DJ Khaled Khaled Mohammed Khaled (; born November 26, 1975), known professionally as DJ Khaled, is an American DJ and record producer. Originally a Miami-based radio personality, Khaled has since become known for enlisting high-profile music industry ar ...

''Martha & Snoop's Dinner Party''

Merry Jane executive produced ''Martha & Snoop's Dinner Party'' for

VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...

, an unscripted cooking series with

Martha Stewart Martha Helen Stewart (, ; born August 3, 1941) is an American retail business woman, writer, and television personality. As the founder of Martha Stewart Living Omnimedia, focusing on home and hospitality, she gained success through a variety ...

and

as well as celebrity guests. Stewart said in a statement: "''Martha & Snoop's Dinner Party'' will redesign the traditional food competition shows in a new, different and very funny way." The 10-episode weekly series is set to debut in the fall.

''Mary + Jane''

Merry Jane executive produced the

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

comedy series "Mary + Jane" which follows the lives of two women trying to get their

weed A weed is a plant considered undesirable in a particular situation, growing where it conflicts with human preferences, needs, or goals.Harlan, J. R., & deWet, J. M. (1965). Some thoughts about weeds. ''Economic botany'', ''19''(1), 16-24. Pla ...

delivery service up-and-running. The theme song is provided by

who also stars in the first season.

''Planet Snoop''

''Planet Snoop'' is an online nature documentary spoof narrated by

that is produced and hosted by Merry Jane. The series was inspired by a handful of segments Snoop filmed for

Jimmy Kimmel Live ''Jimmy Kimmel Live!'', sometimes shortened to ''JKL'', is an American late-night talk show, created and hosted by Jimmy Kimmel, and broadcast on ABC. The nightly hour-long show tapes and is based out of the Hollywood Masonic Temple in Hollywoo ...

called, "Plizzanet Earth," in which he reacted to clips from the hit BBC nature documentary

Planet Earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. This is enabled by Earth being an ocean world, the only one in the Solar System sustaining liquid surface water. Almost all of Earth's water is ...

. The videos were so popular, a petition to have Snoop narrate an entire season of the show garnered 75,000 signatures, leading to the creation of ''Planet Snoop''.

''Rolling with Rogen''

Actor

Seth Rogen Seth Aaron Rogen (; born April 15, 1982) is a Canadian actor, comedian, and filmmaker. Known primarily for his comedic Leading actor, leading man roles in films, the accolades he has received include nominations for three Golden Globe Awards, ...

is a content partner of Merry Jane and has his own series in which he explains the basics of smoking

and offers advice on getting stoned.

''Deflowered''

''Deflowered'' is a series of interviews which explores users' first experiences with marijuana. The series has featured celebrities such as

Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. An influential figure in modern Hip-hop, hip hop music, Rick Ross has become known for his "Wiktionary:booming, booming" vocal perfor ...

MixedByAli Derek Ali (born November 1, 1989), known professionally as MixedByAli, is an American mixing engineer. His career started in Los Angeles in the late-2000s, where he began recording and mixing for artists under Top Dawg Entertainment. He initiall ...

and gained particular notoriety for an interview with former

NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...

lineman

Eben Britton Eben Britton (born October 14, 1987) is an American former professional football player who was an offensive tackle for six seasons in the National Football League (NFL). He played college football for the Arizona Wildcats. Selected 39th over ...

who used the platform to challenge the stigma the drug faces within the

. “The health risks linked to pharmaceutical drugs are well documented and players should have the option to choose a natural alternative for pain management,” he said. “It’s time to consider cannabis a legitimate medicine and remove the negative stigma.”

''About That Time''

About That Time was a livestream talk show hosted by Merry Jane Creative Director Noah Rubin. The show's format covered the latest in cannabis news, visually-driven social media stories, and an astrology segment. The show was shared through

's platforms as well as on Merry Jane's Instagram and Facebook Live. Notable guests include

Cheech Marin Richard Anthony "Cheech" Marin (born July 13, 1946) is an American comedian and actor. He gained recognition as part of the comedy act Cheech & Chong during the 1970s and early 1980s with Tommy Chong, and as Don Johnson's partner, Insp. Joe Dom ...

Peter Dante Peter Francis Dante (born December 16, 1968) is an American character actor, comedian and singer. He appeared in films from Happy Madison Productions alongside Adam Sandler 7 times until his controversial arrest led to the pair separating. Care ...

Dawn Richard Dawn Angeliqué Richard (born August 5, 1983) is an American singer from New Orleans, Louisiana. She began her career auditioning for MTV's '' Making the Band 3'' in 2004, during which she formed the girl group Danity Kane. The group signed wi ...

YFN Lucci Rayshawn Lamar Bennett (born February 16, 1991), known professionally as YFN Lucci, is an American rapper, singer, and songwriter. In 2014, Bennett signed a record deal with Think It's A Game Entertainment and released his debut mixtape, ''Wish M ...

, Savage Realm,

Andrew WK Andrew Fetterly Wilkes-Krier (born May 9, 1979), known professionally as Andrew W.K., is an American singer, multi-instrumentalist, songwriter, record producer and motivational speaker. He is known for his combination of rock, metal and pop mus ...

Lil Debbie Jordan Mary Capozzi (born February 2, 1990), better known by her stage name Lil Debbie, is an American rapper, model, baker and fashion designer. Debbie started her career in 2011 as part of the now-defunct group White Girl Mob, with rappers Kre ...

and more.

Others

*''Fresh Out the Box'' *''Fork With Me'' *''Highly Productive'' *''Smoke in the Kitchen'' *''Wide World of Cannabis''

References

External links

* {{Snoop Dogg Mass media companies of the United States Youth culture in the United States Internet properties established in 2015 Cannabis media in the United States Cannabis websites Snoop Dogg