A meme hack is changing a
meme
A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
to express a point of view not intended or inherent in the original image, or even opposite to the original. The meme can be thoughts, concepts, ideas, theories, opinions, beliefs, practices, habits, songs, or icons. Distortions of
corporate logos are also referred to as
subvertising
Subvertising (a portmanteau of '' subvert'' and ''advertising'') is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that d ...
. Another definition is: "Intentionally altering a concept or phrase, or using it in a different context, so as to subvert the meaning."
[ from Samizdata]
See also
Notes
Culture jamming techniques
Hack
Hack may refer to:
Arts, entertainment, and media Games
* ''Hack'' (Unix video game), a 1984 roguelike video game
* ''.hack'' (video game series), a series of video games by the multimedia franchise ''.hack''
Music
* ''Hack'' (album), a 199 ...
Internet manipulation and propaganda
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