‌Meizu (sometimes stylized in

all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...

) (Chinese name: 星纪魅族集团) ‌ is a technology company registered in Zhuhai, China. Its predecessor, Meizu Technology, was founded by Huang Zhang in 2003 and was famous for its MP3 player and smartphone business in the early days. In July 2022, Geely Holding Group completed the strategic acquisition of 79.09% of Meizu Technology's equity through its subsidiary DreamSmart, and the actual control of the company was transferred to the Geely system. In March 2023, DreamSmart and Meizu Technology completed the organizational merger and officially established DreamSmart Meizu Group. Shen Ziyu served as the chairman and CEO of DreamSmart Meizu Group, marking the transition of Meizu from independent operation to the core component of Geely's intelligent ecological chain. The company's current business covers consumer electronics, smart car technology and extended reality (XR) fields, focusing on the development of smartphones (Meizu brand), in-vehicle systems (Flyme Auto) and AR devices.

History

Jack Wong () established Meizu in 2003. Initially a manufacturer of MP3 players, Meizu released their first MP4 player in 2006. Their most notable MP4 player was the M6 Mini Player, which was also marketed by

Dane-Elec Dane-Elec Memory was a European maker and distributor of computer memory computer chips, chips and storage products. The company was founded by David Haccoun and Nessim Bodokh in 1985.http://www.iwr.co.uk/crn/news/2004739/dane-elec-gears-supermar ...

outside China. In January 2007, Meizu announced their first smartphone,

Meizu M8 The Meizu M8 is a Windows CE-based 3.4" smartphone. It is often regarded as having a Chinese iPhone-like design, with similar features and UI, running a version of Microsoft Windows CE 6 with a modified GUI similar to the iPhone. Announcement da ...

, which was fully released in April 2007. The Meizu M8 ran on the Mymobile operating system, based on

Microsoft Windows CE Windows CE, later known as Windows Embedded CE and Windows Embedded Compact, is a discontinued operating system developed by Microsoft for mobile and embedded devices. It was part of the Windows Embedded family and served as the software foun ...

6.0. The design of the M8 was based on existing smartphone technology, such as

Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

. Meizu was subsequently sued by

due to theft of Apple's intellectual property of the original

. An upgraded version of the Meizu M8, the Meizu M8SE, was released on 2 October 2009. On 1 January 2011, the company released the

Meizu M9 The Meizu M9 (pronounced MAY-zoo M9) is a Chinese smartphone designed and promoted by the Meizu Technology Co., Ltd. which runs on Flyme OS. It was launched on January 1, 2011, resulting in buyers lining up overnight to enter stores to purchase t ...

, their first smartphone based on the Android operating system. This device was considered to be a large commercial success in China. Meizu opened their first branch office outside mainland China in

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

in 2011. Later that year, they also opened a branch office in

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

. The

Meizu MX The Meizu MX is a smartphone designed and produced by the Chinese manufacturer Meizu Technology, which runs on a modified Android operating system, dubbed as Flyme OS. It is the company's second Android-based smartphone, after the Meizu M9. ...

was released on 1 January 2012, exactly one year after the M9. It was the first smartphone to feature Meizu's Flyme OS, a deeply customized version of Android. It was the first Meizu phone officially released outside mainland China, being released in Hong Kong at the same time. A quad-core version of the Meizu MX was released in June 2012. In December 2012, the Meizu MX2 was released. It runs on Flyme OS 2.0 based on Android 4.1 Jelly Bean. The phone was produced by

Foxconn Hon Hai Precision Industry Co., Ltd. (), Trade name, doing business as Hon Hai Technology Group () in Taiwan, Foxconn Technology Group () in China, and Foxconn () internationally, is a Taiwanese multinational corporation, multinational electron ...

and went on sale in mainland China, Hong Kong, Russia and Israel. The

Meizu MX3 The Meizu MX3 is a smartphone designed and produced by the China, Chinese manufacturer Meizu, which runs on Flyme OS, Meizu's modified Android (operating system), Android operating system. It is a previous phablet model of the MX series, succeedi ...

was released in October 2013 and was the first smartphone to have 128GB of internal storage. On March 6, 2014, Meizu held a product launch of the Meizu MX3 in France, announcing that it would go on sale there soon. Meizu also expanded to Italy and Eastern Europe in 2014. Meizu announced the Meizu MX4 on 2 September 2014. It was the first Meizu smartphone to feature a

MediaTek MediaTek Inc. (), sometimes informally abbreviated as MTK, is a Taiwanese fabless semiconductor company that designs and manufactures a range of semiconductor products, providing chips for wireless communications, high-definition television, h ...

processor and LTE support. The Meizu MX4 was the first Meizu smartphone to also offer Alibaba's Yun OS aside from Meizu's Flyme OS for the Chinese mainland market. Later that year, the Meizu MX4 Pro was announced, featuring a Samsung Exynos octa-core processor and a 2K+ screen. In December 2014, Meizu announced the M series of products, with the first product being the Meizu M1 Note. The M-series of Meizu devices focus on bringing powerful features for a relatively low price. In January 2015, Meizu released the second installment in the M series of products, the Meizu M1. Meizu logo2

On 2 June 2015, Meizu announced the successor to the Meizu M1 Note, the Meizu M2 Note. It features a physical home button and a new

octa-core processor, among some other upgraded features. After the Meizu M2 Note, is announced the Meizu M2. It features the same physical home button, and a

6753 Octa-Core processor. It comes with

Flyme OS ‌Meizu (sometimes stylized in all caps) (Chinese name: 星纪魅族集团) ‌ is a technology company registered in Zhuhai, China. Its predecessor, Meizu Technology, was founded by Huang Zhang in 2003 and was famous for its MP3 player and s ...

4.5 preinstalled. The successor to the Meizu MX4 was announced on 30 June 2015, during a large launch event in

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

and is called the Meizu MX5. During that event, Meizu also announced their first powerbank and

virtual reality Virtual reality (VR) is a Simulation, simulated experience that employs 3D near-eye displays and pose tracking to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video gam ...

headset. Meizu launched the new flagship series named PRO series in September 2015 by announcing the

Meizu PRO 5 The Meizu PRO 5 is a smartphone designed and produced by the China, Chinese manufacturer Meizu, which runs on Flyme OS, Meizu's modified Android (operating system), Android operating system. It is the company's first model of the flagship PRO ser ...

. This device was also later showcased at MWC 2016 and eventually commercially released in February 2016 as an alternative edition named

Meizu PRO 5 Ubuntu Edition The Meizu PRO 5 Ubuntu Edition is a smartphone designed and produced by the China, Chinese manufacturer Meizu, which runs on Ubuntu Touch. It is an alternative version of the Meizu PRO 5. It was unveiled on February 17, 2016. History Rumors abou ...

running the

Ubuntu Touch Ubuntu Touch is a mobile version of the Ubuntu operating system, developed by the UBports community. Its user interface is written in Qt, and is designed primarily for touchscreen mobile devices such as smartphones and tablet computers. Howev ...

operating system. The Meizu PRO 6, the successor to the PRO 5, was unveiled on 13 April 2016. It features a 10-core Helio X25 SoC, 4 GB of RAM and a 5.2-inch screen. Meizu further extended its portfolio of M series products by releasing the Meizu M3S, Meizu M3 Note,

Meizu M3E The Meizu M3E (also known as Meizu E in China) is a smartphone designed and produced by the China, Chinese manufacturer Meizu, which runs on Flyme OS, Meizu's modified Android (operating system), Android operating system. It is a current model o ...

and Meizu M3 Max in 2016. The current device of the MX series is the Meizu MX6, which was released on 19 July 2016. Recently, Meizu seems to be geared up for a new smartphone called Meizu M4. Although the company has not put a word about this mobile, the alleged upcoming smartphone has been spotted on TENNA certification. On 22 April 2018, Meizu released Meizu 15 series to celebrate their 15th anniversary. In April 2019, the Meizu 16s was announced with Snapdragon 855 SoC and in-display fingerprint scanner. On 8 May 2020, Meizu released Meizu 17 with Qualcomm Snapdragon 865 mobile platform, supplemented by the highest LPDDR5 specification high-speed memory as well as UFS3.1 flash memory. On 8 July 2020 Meizu changed its theme color from #00b3ff (0, 180, 255) to #008cff (0, 140, 255). On June 13, 2022, China's market regulatory authorities announced that Meizu Technology Co., Ltd. was acquired by Hubei Xingji Times Technology Co., Ltd., which is affiliated to Geely Holding Group, with a 79.09% stake, making the latter the largest shareholder and actual controller of Meizu. In December 2022, the shareholders of Zhuhai Meizu Technology Co., Ltd. changed. Meizu Technology founder Huang Zhang and other shareholders withdrew from Meizu Technology. Wuhan Xingji Meizu Technology Co., Ltd., controlled by Geely Group Chairman Li Shufu, became the sole shareholder. On 30 November 2023, Meizu announced their venture into electric vehicles (EVs) with the DreamCar MX. On the same day, Meizu shared a brie
Weibo
post teasing the Dreamcar MX as well as the launch of a new DreamCar co-creation programme arriving in Q1 2024, allowing users to express many customisation aspects such as exterior paint, interior colour matching and Flyme Auto themes. On 18 February 2024, Meizu announced their decision to exit the traditional smartphone industry in an effort to move towards an "All in AI" centric focus over the next 3 years. Meizu's android flavour "FlymeOS" will also transition to focus on terminal devices such as vehicle infotainment systems for Geely
Meizu Announcement
In May 2024, DreamSmart Group will fully upgrade its smart ecosystem and launch the Flyme AIOS operating system with deep AI capabilities. It will also release flagship models, smart noise-cancelling headphones, AR glasses and trendy accessories.

Flyme

Flyme is a stock and aftermarket firmware developed by Meizu for smartphones based on the Android operating system. Some of its key features are completely redesigned apps, one-handed usability and performance optimizations. The current version of Flyme features distinguished flat design, various optimizations for performance. Flyme also has a feature called mBack, which is specific for Meizu smartphones. It allows easier navigation using only one physical button without on-screen navigation buttons. The back button function is implemented by tapping the physical button, while the home button function is used by pressing the physical button. The overview of recent application, which is on regular Android devices usually triggered by touching or tapping a dedicated button, can be viewed by swiping upwards from beneath the display. The initial version, Flyme 1.0 based on Android 4.0.3 "Ice Cream Sandwich" was released for the

on 12 June 2012, and later for the

. It was praised by critics for its simple yet beautiful interface design. Flyme 2.0 was released later in 2012 together with the Meizu MX2. It brought improved cloud services and built-in root support, among other improvements. Flyme 3.0 was released together with the

and later for the Meizu MX2. It was one of the first Android firmware releases to integrate a flat UI. Since Flyme 3.0, Dirac HD Sound is integrated, bringing an improved audio experience through a certain number of ear and headphones. The successor of Flyme 3.0, Flyme 4.0 was released in 2014, initially for the Meizu MX4. It was the first Flyme firmware to be made available on non-Meizu devices. Eventually, it was officially released for devices from

Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

, LG and

HTC HTC Corporation ( zh, t=宏達國際電子股份有限公司, p=Hóngdá Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī, first=t), or High Tech Computer Corporation (abbreviated and trading as HTC), is a Taiwanese consumer electronics corporatio ...

. Fans also ported it to other devices, including Zte,

Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...

and the

OnePlus One The OnePlus One (colloquially abbreviated to OPO and also known as OnePlus 1) is an Android smartphone manufactured by OnePlus. Unveiled in April 2014, it is the first product by OnePlus. The OnePlus One was designed to compare favorably – ...

. The Flyme 4.5 is based on

Android Lollipop Android Lollipop ( codenamed Android L during development) is the fifth major version of the Android mobile operating system developed by Google and the 12th version of Android, spanning versions between 5.0 and 5.1.1. Unveiled on June 25, 20 ...

and comes standard with the Meizu m2, Meizu m2 note and Meizu MX5. It was also made available for the Meizu MX4, Meizu MX4 Pro and Meizu m1 note. Flyme 5 is based on either

Android Marshmallow Android Marshmallow ( codenamed Android M during development) is the sixth major version of the Android operating system developed by Google, being the successor to Android Lollipop. It was announced at Google I/O on May 28, 2015, and released ...

depending on the device. For Meizu devices, Flyme uses different editions for international devices ("G" release) and mainland Chinese devices ("A" release). Flyme 6.1.3 based on

Android Nougat Android Nougat ( codenamed Android N during development) is the seventh major version and 14th original version of the Android operating system. First released as an alpha test version on March 9, 2016, it was officially released on August 22, ...

, which is now available only for Meizu Pro 7. Flyme 6.1.0 is the most popular Flyme 6 version available for Meizu Pro 6 Plus, M3 Max, MX6 and other devices. Flyme 7, based on

and later, launched alongside the Meizu 15 series. Flyme 8, based on Android Pie, launched alongside the Meizu 16s Pro on 28 August 2019. Flyme 10.5, based on Android 13, launched alongside the Meizu 21 on 30 November 2023. Flyme has also been ported by the community to other devices as well: ZTE,

OnePlus 2 The OnePlus 2 (also abbreviated as OP2) is a smartphone designed by OnePlus. It is the successor to the OnePlus One. OnePlus revealed the phone on 28 July 2015 via virtual reality, using Google's Cardboard visor and its own app. OnePlus sold ...

, OnePlus 3, HTC One M9, HTC One (M8), HTC One (M7) and other devices.

Meizu in India

Meizu entered Indian Market for the first time with its Meizu M1 Note smartphone on 20 May 2015, and after the success of M1 note they come up with Meizu M2 and Meizu M2 note in India in June 2015. These were the budget range smartphones, where Meizu M2 released for ₹6,999 and Meizu M2 note for ₹9,999. Meizu released many other models such as Meizu M3 note, Meizu MX4, Meizu MX5, Meizu U10,

Meizu U20 The Meizu U20 is a smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, ...

, and many others. Meizu was having online marketing where they Partnered with

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

and

Flipkart Flipkart Inc. is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as con ...

. Among these many products, Meizu M2, Meizu M2 note, and Meizu m3 note was the biggest hit. After the lack of sales they quit Indian Market by releasing their last smartphone Meizu Pro 7. During this market period, Meizu was having an official dedicated Flyme OS firmware for India. After a long time Meizu Re-Launched in India with total 3 smartphones, 2 were budget range smartphones and 1 was premium Flagship phone. The budget phones were Meizu C9 and Meizu M6T, the Premium one was Meizu 16 (also known as Meizu 16th). This time Meizu started selling both online and off-line.

Meizu in Russia

Meizu Technology first sold the M9 model in Russia and the CIS countries in 2011. After withdrawing from the market in 2019, DreamSmart Group brought the Meizu smartphone brand back to the Russian market. In the fall of 2024, Meizu launched the latest generation of entry-level and mid-range smartphones to the Russian market, including the Meizu Note 21 series and the Meizu mblu 21.

Products

Smartphones

pre-MX series

File:Meizu M8.jpg, Meizu M8 File:Meizu M9.jpg, Meizu M9

MX series

The MX series is a series of smartphones targeted for users wanting a device positioned between the general mid-range devices and top-of-the-line flagship devices. *

* Meizu MX2 *

* Meizu MX4 **

Meizu MX4 Ubuntu Edition The Meizu MX4 Ubuntu Edition is a smartphone designed and produced by the Chinese manufacturer Meizu, which runs on Ubuntu Touch. It is a previous phablet model of the MX series, representing an alternative edition of the MX4. It is Meizu's firs ...

** Meizu MX4 Pro * Meizu MX5 * Meizu MX6 File:Meizu MX.svg, Meizu MX

PRO series

The PRO series was introduced at the launch of the Meizu PRO 5 as a successor to the Meizu MX4 Pro. It represents Meizu's line of flagship devices for users seeking powerful devices with high performance. *

* Meizu PRO 6 ** Meizu PRO 6s ** Meizu PRO 6 Plus * Meizu PRO 7 ** Meizu PRO 7 Plus

M series

The M series is a series of smartphones targeted for users wanting an affordable and functional smartphone. * Meizu M1 ** Meizu M1 Note * Meizu M2 ** Meizu M2 Note * Meizu M3 **

** Meizu M3s ** Meizu M3 Max ** Meizu M3 Note * Meizu M5 ** Meizu M5c (A5) ** Meizu M5s ** Meizu M5 Note * Meizu M6 ** Meizu M6s ** Meizu M6T ** Meizu M6 Note ** Meizu M8c * Meizu M10 (''mblu 10'') ** Meizu M10s (''mblu 10s'') * Meizu M20 (''mblu 20'') * Meizu M21 (''mblu 21'') * Meizu mblu Pad 2

V series

* Meizu V8 (M8 lite) * Meizu V8 Pro (M8)

Note series

* Meizu Note 8 * Meizu Note 9 *

Meizu Note 21 ‌Meizu (sometimes stylized in all caps) (Chinese name: 星纪魅族集团) ‌ is a technology company registered in Zhuhai, China. Its predecessor, Meizu Technology, was founded by Huang Zhang in 2003 and was famous for its MP3 player and s ...

** Meizu Note 21 Pro

Number series

The Meizu number series is a range of high-end Meizu smartphones and is the successor of the PRO series.

=''Meizu 15 series''

= The Meizu 15 series was released in order to celebrate Meizu's 15th nniversary. * Meizu 15 Lite (M15) * Meizu 15 * Meizu 15 Plus

=''Meizu 20 series''

Meizu ‌Meizu (sometimes stylized in all caps) (Chinese name: 星纪魅族集团) ‌ is a technology company registered in Zhuhai, China. Its predecessor, Meizu Technology, was founded by Huang Zhang in 2003 and was famous for its MP3 player and s ...

skipped the Meizu 19 series in order to launch the Meizu 20 series, so as to celebrate the 20th anniversary of Meizu. * Meizu 20 * Meizu 20 Classic * Meizu 20 Pro * Meizu 20 Infinity

=''Meizu 21 series''

= * Meizu 21 * Meizu 21 Pro * Meizu 21 Note

Other

* Meizu X * Meizu X8 * Meizu C9 * Meizu C9 Pro * Meizu Zero * Meizu Lucky 08

AR Glasses

* MYVU AR * MYVU Discovery AR

Smart Ring

* MYVU Smart Ring

Meizu Watch

* Meizu Watch

Electric Vehicles

* DreamCar MX

MP3 players

MP3 player A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. Normally they refer to small, battery-powered devices ...

s devices: * Meizu E2 * Meizu E5 * Meizu E3 *

Meizu E3C ‌Meizu (sometimes stylized in all caps) (Chinese name: 星纪魅族集团) ‌ is a technology company registered in Zhuhai, China. Its predecessor, Meizu Technology, was founded by Huang Zhang in 2003 and was famous for its MP3 player and s ...

* Meizu ME V6 * Meizu ME V6S * Meizu ME V7 * Meizu MI V6 * Meizu MI V6S * Meizu MI V7 * Meizu M3 * Meizu M6 TS * Meizu M6 TP * Meizu M6 SP * Meizu M6 SL * Meizu X2 * Meizu X3 * Meizu X6

References

External links

Meizu Simplified Chinese

Meizu Traditional Chinese

Meizu English

Meizu Russian

Meizu Turkish

Meizu India
{{Zhuhai Topics Audio equipment manufacturers of China Mobile phone companies of China Mobile phone manufacturers Portable audio player manufacturers Companies based in Zhuhai Electronics companies established in 2003 Chinese companies established in 2003 Consumer electronics brands Privately held companies of China Chinese brands 2022 mergers and acquisitions