Meesho Private Limited

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Meesho (short for ''Meri Shop'', trans. My Shop) is an Indian

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

company headquartered in

Bengaluru Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...

. Founded by Vidit Aatrey and Sanjeev Barnwal in December 2015. It is an online

marketplace A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...

that facilitates trade between

suppliers A supply chain is a complex logistics system that consists of facilities that convert raw materials into finished products and distribute them to end consumers or end customers, while supply chain management deals with the flow of goods in distr ...

and

customers In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or an idea, obtained from a seller, vendor, or supplier via a financial transaction or an e ...

. The company operates in categories such as

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

home A home, or domicile, is a space used as a permanent or semi-permanent residence for one or more human occupants, and sometimes various companion animals. Homes provide sheltered spaces, for instance rooms, where domestic activity can be p ...

and

kitchen A kitchen is a room (architecture), room or part of a room used for cooking and food preparation in a dwelling or in a commercial establishment. A modern middle-class residential kitchen is typically equipped with a Kitchen stove, stove, a sink ...

beauty Beauty is commonly described as a feature of objects that makes them pleasure, pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, art and taste are the main subjects of aesthetics, one of the fie ...

and

personal care Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make ...

electronics Electronics is a scientific and engineering discipline that studies and applies the principles of physics to design, create, and operate devices that manipulate electrons and other Electric charge, electrically charged particles. It is a subfield ...

accessories Accessory may refer to: * Accessory (legal term), a person who assists a criminal In anatomy * Accessory bone * Accessory breast * Accessory kidney * Accessory muscle * Accessory nucleus, in anatomy, a cranial nerve nucleus * Accessory nerve ...

, and daily use

products Product may refer to: Business * Product (business), an item that can be offered to a market to satisfy the desire or need of a customer. * Product (project management), a deliverable or set of deliverables that contribute to a business solution ...

History

Meesho Private Limited formely Fashnear Technologies Private Limited was established by

IIT Delhi Indian Institute of Technology Delhi (IIT- Delhi) is a public institute of technology located in Delhi, India. It is one of the 23 Indian Institutes of Technology created to be a Centre of Excellence for India's training, research and developme ...

graduates Vidit Aatrey and Sanjeev Barnwal in December, 2015 In 2016, the founders came up with the idea of re-establishing the platform as Meesho, one that would enable country-wide shipping for resellers with the use of social media sites as tools for marketing. Meesho had 209,000 users and 1.2 million orders per month in February 2019 and 563,000 users and 3.1 million orders per month in March 2020. It saw big growth during 2021 and 2022. Meesho's monthly transacting user count rose 26 times during 2020–2022. Globally, Meesho

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...

was among the top most downloaded apps in 2021. In 2022, Meesho had about 120 million monthly users and about 910 million orders were made through the platform. It soon became one of India's fastest growing e-commerce platforms. Its gross merchandise value (GMV) increased ninefold in two years and was at about $5 billion in 2022 (for comparison,

Flipkart Flipkart Inc. is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as con ...

's GMV stood at $23 billion). According to report as of August 2023 Meesho delisted 42 lakh counterfeit listings and 10 lakh restricted products under its initiative Project Suraksha. During the same period, the platform blocked access for over 12,000 user accounts flagged for policy violations. In 2023, Meesho was named one of the most influential companies of the year by

Time (magazine) ''Time'' (stylized in all caps as ''TIME'') is an American news magazine based in New York City. It was published Weekly newspaper, weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first publishe ...

. In the same year, Meesho also became the fastest shopping app to cross over 500 million downloads. In January 2024, Meesho introduced a creator focused marketplace as part of its content commerce initiativee. By the end of the year, the platform reported engagement from approximately 14.5

million 1,000,000 (one million), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the ...

users and over 21,000

content creators Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to '' Dictionary.com'', content refers to "something that is to be expresse ...

across

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. Additional tools and formats, including short videos and live sessions, were implemented to support the initiative. In 2024, Meesho introduced Valmo, a logistics marketplace, to provide shipment services to sellers by aggregating multiple logistics providers. Meesho employs over 3,000 small businesses and 10-12 large firms for warehousing and sorting operations within its logistics framework. According to media reports, Valmo operating in approximately 15,000 pincodes in India with around 6,000 partners. It is reported to handle over 50% of Meesho’s daily orders. According to a report by

The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It was founded as a weekly publication in 1878 by the Triplicane Six, becoming a daily in 1889. It is one of the India ...

, Meesho's Gross Merchandise Value exceeds $6.2 billion, with a focus on

, and home categories. The platform boasts 120 million monthly active users, with 80% of its sellers identified as retail business owners and 95% of its offerings being unbranded. In November 2024, Meesho introduced a generative AI-powered voice bot for customer support, managing approximately 60,000 calls daily in English and Hindi. According to media reports, the system resolves the majority of queries without human assistance, with only a small fraction of calls requiring manual intervention. According to media reports, in 2024, Meesho prevented over 22 million suspicious or potentially fraudulent transactions on its platform. The company initiated legal proceedings, resulting in the filing of twelve cases, including nine specifically targeting over forty individuals in the cities of Kolkata and Ranchi. The company filed a suit in the Delhi High Court for a permanent injunction against parties operating deceptive websites misappropriating its brand identity. In 2025, Meesho was ranked 72nd in the

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...

and Statista’s list of High Growth Companies Asia Pacific.

Funding

Meesho is funded by multiple investment companies including

Fidelity Fidelity is the quality of faithfulness or loyalty. Its original meaning regarded duty in a broader sense than the related concept of '' fealty''. Both derive from the Latin word , meaning "faithful or loyal". In the City of London financial m ...

Softbank is a Japanese multinational Investment company, investment holding company headquartered in Minato, Tokyo, that focuses on investment management. The group primarily invests in companies operating in technology that offer goods and services ...

, Prosus,

B Capital B Capital is an American venture capital firm based headquartered in Manhattan Beach, California. The firm has a strategic partnership with the Boston Consulting Group (BCG). Outside the United States, B Capital has offices in Beijing, Hong Kon ...

, Sequoia India and

Meta Meta most commonly refers to: * Meta (prefix), a common affix and word in English ( in Greek) * Meta Platforms, an American multinational technology conglomerate (formerly ''Facebook, Inc.'') Meta or META may also refer to: Businesses * Meta (ac ...

. Meesho has held many funding rounds. * Series A in October 2017: US$3.4 million * Series B in June 2018: US$11.5 million * Series C in November 2018: US$50 million * Series D in June 2019: US$25 million funded by Meta Platforms. Meesho became the first startup in India to receive investment funding from Facebook. * Series F in September, 2021: Meesho, announced funding of US$570 million led by Fidelity Management & Research Company and B Capital Group. In 2021, the company announced that it had raised approximately US$1.1 billion in funding thus far and currently has a cash buffer of US$400 million.

References

External links

*{{URL, www.meesho.com, Official Website Application software E-commerce in India 2015 establishments in India Companies based in Bengaluru

History

Funding

See also

References

External links