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MediaDefender, Inc. (now
Peer Media Technologies Peer Media Technologies, Inc. is an Artistdirect subsidiary created in 2009 as a merger of MediaDefender and MediaSentry, after the reputations of the predecessor companies were sullied by the exposure of internal emails and the use of investigat ...
) was a company that fought copyright infringement that offered services designed to prevent alleged
copyright infringement Copyright infringement (at times referred to as piracy) is the use of Copyright#Scope, works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the c ...
using
peer-to-peer Peer-to-peer (P2P) computing or networking is a distributed application architecture that partitions tasks or workloads between peers. Peers are equally privileged, equipotent participants in the network, forming a peer-to-peer network of Node ...
distribution. They used unusual tactics such as flooding peer-to-peer networks with decoy files that tie up users' computers and bandwidth. MediaDefender was based in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
in the United States. As of March 2007, the company had approximately 60 employees and used 2,000 servers hosted in California with contracts for 9
Gbit/s In telecommunications, data transfer rate is the average number of bits ( bitrate), characters or symbols ( baudrate), or data blocks per unit time passing through a communication link in a data-transmission system. Common data rate units are mu ...
of bandwidth. These types of organizations are being hired to attempt to stymie peer-to-peer (P2P) traders through a variety of methods including posting fake files online and recording individuals who contribute copyrighted material, but also
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
to individuals using P2P networks. Clients include
Universal Pictures Universal City Studios LLC, doing business as Universal Pictures (also known as Universal Studios or simply Universal), is an American filmmaking, film production and film distribution, distribution company headquartered at the 10 Universal Ci ...
,
20th Century Fox 20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...
,
Virgin Records Virgin Records is a British record label owned by Universal Music Group. They were originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), ...
,
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
,
Paramount Pictures Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...
, and BMG. On August 1, 2005, the digital media entertainment company
ARTISTdirect Artistdirect (stylized as ARTISTdirect) is an American online digital media entertainment company. Overview Founded in 1996, it owns several websites, including artistdirect.com and artistdirectinterviews.com. These websites are a group of affi ...
announced that it had acquired MediaDefender for $42.5 million in cash. In May 2008, MediaDefender performed a distributed-denial-of-service attack on
Revision3 Revision3 was a San Francisco, California, San Francisco–based Multi-channel network, multi-channel television network that created, produced and distributed streaming television shows on niche topics. Founded in 2005, it operated as a subsidia ...
, despite the fact that they were not hosting unauthorized materials. Jim Louderback, Revision3's CEO, charged that these attacks violated the Economic Espionage Act and the
Computer Fraud and Abuse Act The Computer Fraud and Abuse Act of 1986 (CFAA) is a United States cybersecurity bill that was enacted in 1986 as an amendment to existing computer fraud law (), which had been included in the Comprehensive Crime Control Act of 1984. Prior ...
. As of May 2008, the
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and Federal law enforcement in the United States, its principal federal law enforcement ag ...
was investigating the incident. In August 2009,
ARTISTdirect Artistdirect (stylized as ARTISTdirect) is an American online digital media entertainment company. Overview Founded in 1996, it owns several websites, including artistdirect.com and artistdirectinterviews.com. These websites are a group of affi ...
restructured MediaDefender and
MediaSentry MediaSentry was a United States company that provided services to the music recording, motion picture, television, and software industries for locating and identifying IP addresses that are engaged in the use of online networks to share material in ...
, creating
Peer Media Technologies Peer Media Technologies, Inc. is an Artistdirect subsidiary created in 2009 as a merger of MediaDefender and MediaSentry, after the reputations of the predecessor companies were sullied by the exposure of internal emails and the use of investigat ...
.


Miivi.com

In February 2007, MediaDefender launched a video sharing site called Miivi.com. On July 4, 2007, file-sharing news site
TorrentFreak __NOTOC__ TorrentFreak (TF) is a blog dedicated to reporting the latest news and trends on the BitTorrent protocol and file sharing, as well as on copyright infringement and digital rights. The website was started in November 2005 by a Dutchma ...
alleged that Miivi.com was created to trap uploaders of copyrighted content. The site's origins were discovered by a
blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
ger who looked up Miivi.com
domain registration Domain registration is the process of acquiring a domain name from a domain name Domain name registrar, registrar. History In 1993 the U.S. Department of Commerce, in conjunction with several public and private entities, created InterNIC to mai ...
information. After the allegation was re-posted throughout the
blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can pu ...
, Miivi.com was shut down on July 4, 2007. In an interview with
Ars Technica ''Ars Technica'' is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, sci ...
, chief executive Randy Saaf stated that "MediaDefender was working on an internal project that involved video and didn't realize that people would be trying to go to it and so we didn't password-protect the site". MediaDefender blamed file-sharing groups such as
The Pirate Bay The Pirate Bay, commonly abbreviated as TPB, is a free searchable online index of Film, movies, music, video games, Pornographic film, pornography and software. Founded in 2003 by Swedish think tank , The Pirate Bay facilitates the connection ...
for starting the story. Following MediaDefender's subsequent email leak, TorrentFreak alleged that MediaDefender's statement was revealed to be a deliberate falsehood. Saaf denied that MiiVi was "a devious product" and that the company aimed to entrap users, stating only that it was part of MediaDefender's "trade secrets." The
MPAA The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, the mini-major Amazon MGM Studios, as well as the video streaming services Netflix and Amazon Prime Video. F ...
denied any involvement with MediaDefender. On September 14, 2007, internal emails from MediaDefender were leaked on to
BitTorrent BitTorrent is a Protocol (computing), communication protocol for peer-to-peer file sharing (P2P), which enables users to distribute data and electronic files over the Internet in a Decentralised system, decentralized manner. The protocol is d ...
file sharing networks, which contradicted MediaDefender's claims of MiiVi being an "internal test site," revealing additional detailed
information Information is an Abstraction, abstract concept that refers to something which has the power Communication, to inform. At the most fundamental level, it pertains to the Interpretation (philosophy), interpretation (perhaps Interpretation (log ...
about the website and that the site was closed when the connection between it and MediaDefender became public knowledge. It was scheduled to be re-launched as www.viide.com, but has not yet been opened up to the public.


Leaked information

Beginning on September 14, 2007, MediaDefender experienced a security breach caused by a group of hackers led by high school student "Ethan". This group called themselves MediaDefender-Defenders. According to an SEC filing, this ultimately cost parent company
ARTISTdirect Artistdirect (stylized as ARTISTdirect) is an American online digital media entertainment company. Overview Founded in 1996, it owns several websites, including artistdirect.com and artistdirectinterviews.com. These websites are a group of affi ...
at least $825,000. The breach included emails, a phone conversation, and a number of internal anti-infringement tools, including some source code.


Leaked e-mails

On September 14, 2007, 6,621 of the company's internal
e-mail Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving Digital media, digital messages using electronics, electronic devices over a computer network. It was conceived in the ...
s were leaked, containing information contradicting previous statements and details of strategies intended to deceive copyright infringers. The emails link MediaDefender to projects that management previously denied involvement in. The
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
and other media outlets suggest that the leak may confirm speculation that MiiVi.com was an anti-copyright infringement " honeypot" site.Veiga, Alex (September 18, 2007).
Hackers leak anti-piracy firm's e-mails
.
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
. Retrieved on September 19, 2007.
Carr, Jim (September 18, 2007).
Stolen emails reveal anti-copyright infringement company's 'honeypot' strategy
". ''SC Magazine US''. Retrieved on September 19, 2007.
One e-mail suggests using the MiiVi client program to turn users' PCs into drones for MediaDefender's
eMule eMule is a Free software, free peer-to-peer file sharing application for Microsoft Windows. Started in May 2002 as an alternative to eDonkey2000, eMule connects to both the eDonkey network and the Kad network. The distinguishing features of eM ...
spoofing activities. The leaked e-mails discuss responses to unexpected and negative press, and expose upcoming projects, problems in and around the office, Domino's pizza orders, and other personal information about employees. Beyond strategic information, the leak also exposed login information for
FTP The File Transfer Protocol (FTP) is a standard communication protocol used for the transfer of computer files from a server to a client on a computer network. FTP is built on a client–server model architecture using separate control and dat ...
and
MySQL MySQL () is an Open-source software, open-source relational database management system (RDBMS). Its name is a combination of "My", the name of co-founder Michael Widenius's daughter My, and "SQL", the acronym for Structured Query Language. A rel ...
servers, making available a large library of
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany under the lead of Karlheinz Brandenburg. It was designed to greatly reduce the amount ...
files likely including artists represented by MediaDefender's clients. The emails also revealed that MediaDefender probably was negotiating with the New York Attorney General's office to allow them access to information about users accessing pornographic material. As of September 15, 2007, there had been no official response from the company. However, evidence exists that MediaDefender had been employing both legal and illegal actions to remove copies of the leaked emails from their respective hosting sites. In addition to the usual cease-and-desist letters from their legal department, IP addresses that are owned by MediaDefender were found to have been used in
denial-of-service attack In computing, a denial-of-service attack (DoS attack) is a cyberattack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host co ...
s against sites hosting the leaked emails. The e-mails also revealed direction by MediaDefender founder Randy Saaf to have developer Ben Ebert attempt to eliminate the information about MiiVi from MediaDefender's
English Wikipedia The English Wikipedia is the primary English-language edition of Wikipedia, an online encyclopedia. It was created by Jimmy Wales and Larry Sanger on 15 January 2001, as Wikipedia's first edition. English Wikipedia is hosted alongside o ...
entry.Leaked Media Defender e-mails reveal secret government project
/ref> Ebert responds in an email on the same day saying, "I will attempt to get all to miivi removed from wiki. I should easily be able to get It contested. We'll see if I can get rid of it."


Leaked phone conversation

On September 16, 2007, MediaDefender-Defenders released a 25-minute excerpt of a phone conversation between the New York Attorney General's office and MediaDefender as a torrent on The Pirate Bay. MediaDefender-Defenders claims in information released with the phone conversation that they have infiltrated the "internals" of the company.


Leaked source code

On September 20, 2007, MediaDefender-Defenders released the source code of TrapperKeeper, MediaDefender's decoy systems on The Pirate Bay. A large chunk of MediaDefender's
software Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital comput ...
was available by Bittorrent.


Revision3 controversy

Revision3 Revision3 was a San Francisco, California, San Francisco–based Multi-channel network, multi-channel television network that created, produced and distributed streaming television shows on niche topics. Founded in 2005, it operated as a subsidia ...
is an Internet television network which distributes video content legally through various means, including the BitTorrent protocol. During the
Memorial Day Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who died while serving in the United States Armed Forces. It is observed on the last Monday of May. It i ...
weekend in 2008, Revision3 came under a
Denial of Service In computing, a denial-of-service attack (DoS attack) is a cyberattack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host co ...
attack originating from MediaDefender IP addresses. The attack left the company's service inaccessible until mid-Tuesday the following week. Revision3 CEO Jim Louderback accused MediaDefender of injecting its decoy files into Revision3's BitTorrent service through a
vulnerability Vulnerability refers to "the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally." The understanding of social and environmental vulnerability, as a methodological approach, involves ...
, then automatically perpetrating the attack after Revision3 increased security. Randy Saaf defended MediaDefender's actions by stating "Our systems were targeting a tracker not even knowing it was Revision3's tracker", adding that the denial-of-service attack resulted when "Revision3 changed some configurations" to their
BitTorrent tracker A BitTorrent tracker is a special type of server that assists in the communication between peers using the BitTorrent protocol. In peer-to-peer file sharing, a software client on an end-user PC requests a file, and portions of the requested ...
.


See also

* Copyright social conflict *
Cyberterrorism Cyberterrorism is the use of the Internet to conduct violent acts that result in, or threaten, the loss of life or significant bodily harm, in order to achieve political or ideological gains through threat or intimidation. Emerging alongside th ...
* BayTSP *
Streisand effect The Streisand effect is an unintended consequences, unintended consequence of attempts to hide, remove, or Censorship, censor information, where the effort instead increases public awareness of the information. The term was coined in 2005 by ...
* Torrent poisoning


References


External links


MediaDefender's Official Website

Net2EZ owned by Media Defender


- Arstechnica
"MPAA Caught Uploading Fake Torrents"
— ''TorrentFreak'' (IP addresses of fake torrents traced back to MediaDefender)
"Anti-Piracy Gang Launches their own Video Download Site to Trap People"
— ''TorrentFreak'' (The domain registration of a fake video upload/download service called ''miivi'' has been traced to MediaDefender.)
Torrent Freak article about the 9/14/2007 Media Defender internal email leak


* ttp://torrentfreak.com/mediadefender-anti-piracy-tools-leaked-070920/ Post of a list of leaked Programs.
Torrentfreak's article on Media defender problems
{{DEFAULTSORT:Mediadefender Copyright enforcement companies Cybercrime Defunct online companies of the United States