Mat Franco (born May 10, 1988) is an American
magician
Magician or The Magician may refer to:
Performers
* A practitioner of magic (supernatural)
* A practitioner of magic (illusion)
* Magician (fantasy), a character in a fictional fantasy context
Entertainment
Books
* ''The Magician'', an 18th-ce ...
best known for his personality driven, skill-based sleight of hand magic. He gained fame as the first magician to win ''
America's Got Talent
''America's Got Talent'' (often abbreviated as ''AGT'') is a televised American talent show competition, and is part of the global ''Got Talent'' franchise created by Simon Cowell. The program is produced by Fremantle (as well as distribu ...
'', in the show’s ninth season. Franco went on to produce and star in his own primetime TV specials on NBC, ''Mat Franco’s Got Magic''. In 2015 he created and debuted his live stage show in Las Vegas, ''Mat Franco - Magic Reinvented Nightly'', and he is currently headlining at
The LINQ
The Linq (formerly Flamingo Capri, Imperial Palace and The Quad) is a casino hotel on the Las Vegas Strip in Paradise, Nevada. It is owned and operated by Caesars Entertainment. It opened as the Flamingo Capri in 1959, on property located directly ...
Hotel + Experience at the Mat Franco Theater.
In addition to winning "Best Magic Show" at the Best of Vegas Awards,
Franco's live production was the top-rated magic show in Las Vegas according t
Billboard.comin 2021.
Mat Franco - Magic Reinvented Nightly was awarded Best Show on the Las Vegas Strip again in 2022.
Background
Franco was born in
Johnston, Rhode Island
Johnston is a town in Providence County, Rhode Island, United States. The population was 29,568 at the 2020 census. Johnston is the site of the Clemence Irons House (1691), a stone-ender museum, and the only landfill in Rhode Island. Incorpo ...
. After he saw magic on TV when he was four, he begged his parents to get him a magic set. He then began performing tricks in his kindergarten class. One of his greatest influences and the first assistant was his grandmother, who used to read magic instructions to Mat when he was too young to read for himself. One of Mat's favorite memories is when he and his grandmother tried to figure out a way to make cards appear out of thin air, like a magician they had seen on television. They hung a black curtain in the living room and cut a hole in it. Mat's grandmother hid on the other side and passed cards through the curtain to Mat while his grandfather watched, playing along with that "grandma must have stepped outside for a minute" and that he had no idea how the cards were appearing.
Franco continued studying magic as a child and performed any chance he could. When he was 12, he had saved enough money from local shows to fly to Las Vegas to study performance art with some of his idols, including
Jeff McBride
Jeff McBride (born September 11, 1959), also known as "Magnus", is an American magician and magic instructor. He is known for his sleight of hand skills and specializes in the manipulation of playing cards, coins, and other small objects. His s ...
.
Franco graduated from Johnston High School in 2006 and was captain of the wrestling team his senior year. He would go on to study at the
University of Rhode Island
The University of Rhode Island (URI) is a public land-grant research university with its main campus in Kingston, Rhode Island, United States. It is the flagship public research as well as the land-grant university of the state of Rhode Island ...
, receiving a degree in Business Administration with a minor in Communication Studies.
Early career
In 2003, at age 15, Franco was invited to perform onstage at the
Riviera Hotel and Casino
Riviera (colloquially, "the Riv") was a hotel and casino on the Las Vegas Strip in Winchester, Nevada, which operated from April 1955 to May 2015. It was last owned by the Las Vegas Convention and Visitors Authority, which decided to demolish it ...
in Las Vegas, as part of a show hosted by the
Society of American Magicians
The Society of American Magicians (S.A.M.) is the oldest fraternal magic organization in the world. Its purpose is "to advance, elevate, and preserve magic as a performing art, to promote harmonious fellowship throughout the world of magic, and ...
called "Stars of Tomorrow".
After graduating from college in 2010, Franco performed his one-man show on college campuses throughout the U.S., touring six months out of the year, for four years. He was nominated for "Fastest Rising Star" in 2012, and in 2013 was awarded "Best College Performer" by ''Campus Activities Magazine'' (based in
Prosperity, South Carolina
Prosperity is a town in Newberry County, South Carolina, United States. The population was 1,180 at the 2010 census.
History
Before being named Prosperity, the area was called Frog Level due to its low-lying location and large numbers of frogs li ...
) in their Reader's Choice Awards. He would frequently return to the University of Rhode Island, his alma mater, to perform at student orientations.
Franco was always encouraged by his grandmother, Eleanor Campellone, who told an interviewer, "His mother was always working and he couldn't show her everything -- look mom, look mom. So the grandma was there and I had all the time in the world. I'd spend hours watching his tricks."
''America's Got Talent''
In 2014/2015, Franco achieved mainstream success as the winner of ''
America's Got Talent
''America's Got Talent'' (often abbreviated as ''AGT'') is a televised American talent show competition, and is part of the global ''Got Talent'' franchise created by Simon Cowell. The program is produced by Fremantle (as well as distribu ...
''.
''AGT'' appearances
* June 17, 2014: Audition – In Los Angeles, during Episode 904, Franco used
card manipulation
Card manipulation is the branch of magic that deals with creating effects using sleight of hand techniques involving playing cards. Card manipulation is often used in magical performances, especially in close-up, parlor, and street magic. Some ...
to impress the judges,
Howard Stern
Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, ''The Howard Stern Show'', which gained popularity when it was nationally syndicated on terre ...
,
Heidi Klum
Heidi Klum (; born 1 June 1973) is a German-American model, television host, producer, and businesswoman. She appeared on the cover of the '' Sports Illustrated Swimsuit Issue'' in 1998 and was the first German model to become a Victoria's Secr ...
,
Mel B
Melanie Janine Brown (born 29 May 1975), commonly known as Melanie B or Mel B, is an English singer, songwriter, and television personality. She rose to fame in the 1990s as a member of the girl group Spice Girls, in which she was nicknamed Sc ...
and
Howie Mandel
Howard Michael Mandel (born November 29, 1955) is a Canadian-American comedian, television personality, actor, and producer. Mandel voiced the character Gizmo in the 1984 film '' Gremlins'' and the 1990 sequel '' Gremlins 2: The New Batch''. ...
. With a shuffled deck of cards he told a story that he wrote about America's Got Talent. (The audition was recorded in April in the Dolby Theatre in Los Angeles.) And got a standing ovation.
* July 22, 2014: Judgment Week – In Episode 907, Franco performed a visual interactive card trick where he painted a picture of Howie Mandel on the Judges' desk, using just a deck of cards. This performance earned four Yes votes again.
* August 5, 2014: Quarterfinals – Franco appeared in Episode 911 and used Heidi Klum as his assistant. His tricks with fire and with disappearing and reappearing cards earned him four Yes votes and standing ovations.
* August 6, 2014: Quarterfinals – In Episode 912 in New York, Franco was one among five acts to proceed to the Semifinals.
* September 2, 2014: Semifinals – In Episode 919, Franco was one of twelve acts competing for six opportunities in the Top 12 Finals. After having Howie, Howard, and Heidi choose three random cards (6, 4, and 2), he borrowed Mel B's phone; dropped it into liquid; vanished the phone using a hair dryer; and then moved into the middle of the audience at
Radio City Music Hall
Radio City Music Hall is an entertainment venue and theater at 1260 Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York City. Nicknamed "The Showplace of the Nation", it is the headquarters for th ...
to cut open seat #642, revealing Mel's phone inside the seat cushion.
* September 3, 2014: Semifinals – In episode 920, Franco was Voted through to the Top 12.
* September 9, 2014: Top 12 – In episode 921, Franco performed an interactive trick with the live audience, including the judges, and even the home viewers. He had everyone at home select a card, and using cannon, was able to get the selected card stuck to the ceiling at Radio City Music Hall.
* September 10, 2014: Top 12 Results – in episode 922, Franco was voted through to the Finals, and was declared the last magician standing in the competition.
* September 16, 2014: Finals – In the finale, each performer had to do a reprise of a previous performance. Franco chose to do a twist on his audition, by doing a version of
Cups and Balls
The cups and balls is a performance of magic with innumerable adaptations. Street gambling variations performed by conmen were known as Bunco Booths. A typical cups and balls routine includes many of the most fundamental effects of magic: the b ...
, accompanied by another story that he wrote about the judges. Later on in the episode, Franco performed a large scale trick which included a "human deck" of cards, which consisted of 52 random audience members that Nick Cannon chose, and brought on stage.
* September 17, 2014: Finals Results – Franco appeared as one of six finalists at
Radio City Music Hall
Radio City Music Hall is an entertainment venue and theater at 1260 Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York City. Nicknamed "The Showplace of the Nation", it is the headquarters for th ...
in New York City.
The show, in which Franco used
Rosie O'Donnell
Roseann O'Donnell (born March 21, 1962) is an American comedian, television producer, actress, author, and television personality. She began her comedy career as a teenager and received her breakthrough on the television series '' Star Search'' ...
and
Howard Stern
Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, ''The Howard Stern Show'', which gained popularity when it was nationally syndicated on terre ...
as assistants, aired on television on September 17.
At the conclusion of the finale, Franco was announced as the winner.
After winning season 9 in 2014, Franco was the first guest performer to appear on the AGT season 10. He also “reappeared” later in the season for another performance on the finale episode in 2015. Franco returned for guest performances in 2016 and 2017. Later that year, Franco created a Holiday-themed performance for the AGT Christmas Special. In the season 15 finale, Franco appeared in a comedic segment in which he taught Terry Crews how to perform magic. In 2020, Franco appeared on the show with a special “socially distanced” performance. In 2021, Franco appeared on the season 16 Finale episode with a special collaborative performance. Most recently, Franco was a featured guest on the finale episode of AGT All-Stars in 2023.
Reception
Since Franco's Las Vegas show opening in 2015, it has raked in a slew of accolades and awards including "Best Magic Show" "Best Performance Venue" "Best Production Show" in the Best of Las Vegas Awards sponsored by the Las Vegas Review Journal.
As of 2020, Franco's live production show rates highest (average 4.8 / 5 stars) among all magic shows in Las Vegas according to user reviews on the largest Las Vegas ticketing broker, Vegas.com, as well as Yelp and Trip Advisor.
The ''
Las Vegas Review-Journal
The ''Las Vegas Review-Journal'' is a daily subscription newspaper published in Las Vegas, Nevada, since 1909. It is the largest circulating daily newspaper in Nevada and one of two daily newspapers in the Las Vegas area.
The ''Review-Journal'' ...
'' wrote of Franco's stint on ''America's Got Talent'': "Franco did a crafty job of customizing his prediction-based, sleight-of-hand magic to make maximum use of ''Talent'' judges Howard Stern and Mel B. And he displayed a personality and sense of humor that other magicians were not able to convey in their limited camera time."
It's been said that Franco "specializes in creating customized, interactive presentations for his audiences that allow for spontaneity and improvisation. For Mat, magic isn't about 'tricking' or 'fooling' the audience; it's about connecting with people and bringing smiles to their faces."
Career
Franco began headlining in Las Vegas at LINQ Hotel & Casino on August 5, 2015. The show is titled "Mat Franco: Magic Reinvented Nightly". By 2016 the show was named "Best Magic Show in Las Vegas" by the Las Vegas Review Journal.
Franco has made numerous guest appearances on talk shows, including The The Ellen DeGeneres Show, Access Hollywood, and The Today Show.
Franco returned to Radio City Music Hall as the featured guest performer on ''America's Got Talent'' for the first live broadcast of the show's tenth season (August 12, 2015). He later returned for the season finale.
Franco starred in his own two-hour magic TV special titled ''Mat Franco's Got Magic'' that aired on NBC on September 17, and December 9, 2015.
Franco started to actively post his tricks on his YouTube channel in April 2015. He currently has over 200,000 subscribers to his channel.
In 2016, his Vegas show was awarded "Best Show" on the Las Vegas Strip in the "Las Vegas Weekly Readers' Choice Awards".
In February 2017, Mat Franco returned to his alma mater University of Rhode Island for a show celebrating the university's 125th anniversary.
On July 10, 2017, the LINQ officially renamed the theater the "Mat Franco Theater" and the city of Las Vegas presented Franco with a key to the Las Vegas Strip and declared July 10 "Mat Franco Day."
In 2020, Caesars Entertainment announced signing new deal with Franco, including a 5-year extension of his residency show "Mat Franco - Magic Reinvented Nightly" at the LINQ Hotel + Experience.
References
External links
Official websiteOfficial NBC biography
{{DEFAULTSORT:Franco, Mat
1988 births
Living people
America's Got Talent winners
American magicians
University of Rhode Island alumni