Maspion Holdings Corporation, also known as the Maspion Group or simply known as Maspion (stylized as MASPION), is a group of autonomous Indonesian conglomerate and

multinational companies A multinational corporation (MNC; also called a multinational enterprise (MNE), transnational enterprise (TNE), transnational corporation (TNC), international corporation, or stateless corporation, is a corporate organization that owns and cont ...

, based in

Surabaya Surabaya is the capital city of East Java Provinces of Indonesia, province and the List of Indonesian cities by population, second-largest city in Indonesia, after Jakarta. Located on the northeastern corner of Java island, on the Madura Strai ...

East Java East Java (, , ) is a Provinces of Indonesia, province of Indonesia located in the easternmost third of Java island. It has a land border only with the province of Central Java to the west; the Java Sea and the Indian Ocean border its northern ...

. It was founded by Alim Husin in 1962. The company employs around 30,000 people (2016) and has 44 subsidiaries. It has production facilities spread across four industrial areas in

Sidoarjo Sidoarjo Regency () is a regency in East Java, Indonesia. It is bordered by Surabaya City and Gresik Regency to the north, by Pasuruan Regency to the south, by Mojokerto Regency to the west, and by the Madura Strait to the east. It has a l ...

and Gresik, East Java, and one factory in

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

and

West Java West Java (, ) is an Indonesian Provinces of Indonesia, province on the western part of the island of Java, with its provincial capital in Bandung. West Java is bordered by the province of Banten and the country's capital region of Jakarta to t ...

History

Maspion was founded in 1962 from a small home industry that produced kitchen equipment, managed by Alim Husin and his partner Gunardi Go. The home business at that time was named UD Logam Djawa. Starting from this small business, the founder started a business that gradually developed into a big industry. This business is developing not only a product that is limited to making kitchen equipment made of aluminum but has expanded to the manufacture of kitchen utensils from plastic. In 1970, Alim Husin's family business progressed so much that he designed a new name and logo under the name Jin Feng (top of gold), and changed the name of the company to MASPION, the

Indonesian language Indonesian (; ) is the official language, official and national language of Indonesia. It is a standard language, standardized variety (linguistics), variety of Malay language, Malay, an Austronesian languages, Austronesian language that has ...

short from ''Mengajak Anda Selalu Percaya Industri Olahan Nasional'' ("Inviting You to Always Trust the National Industry"). This is in line with the establishment of a company labeled Maspion since 1971. Three years later, the company began producing PVC pipes and accessories. With this type of business the company's production is increasingly diverse. Since 1975, Maspion has also begun to develop the home electrical appliances business as well as stainless steel kitchen utensils. Maspion Group in expanding its business cooperates with top-class companies, including

Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...

Marubeni (, OSE: 8002, NSE: 8002) is a '' sōgō shōsha'' (general trading company) headquartered in Otemachi, Chiyoda, Tokyo, Tokyo, Japan. It is one of the largest ''sogo shosha'' and has leading market shares in cereal and paper pulp trading as wel ...

, Komatsu, Sumitomo Metals, Kawasaki Steel, Satachi, Seven Seas Chemicals, and Siam Cement. Besides selling domestically, Maspion products are also exported to the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

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and the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

. Maspion's export value in 1995 reached

US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...

100 million dollars. The company also has a representative office in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

Products and Services

Current * Maxim * Maspion Electronics * Tivoli * Maspion Plastic * Plasticwares * Vanda Melamine * Panda * Maslon * Aubecq * Logam Jawa * Ishizuka * PVC * Meglio * Bank Maspion Former * Uchida (discontinued on 2021 or 2022) * Doff (discontinued)

Sponsorships

In 2022, Maspion Holdings became the official sponsor of the AFF Mitsubishi Electric Cup 2022 chosen by

Mitsubishi Electric is a Japanese Multinational corporation, multinational electronics and electrical equipment manufacturing company headquartered in Tokyo, Japan. The company was established in 1921 as a spin-off from the electrical machinery manufacturing d ...

, along with Gree, Wuling,

Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...

, Tiger Brokers and

Yanmar is a Japanese diesel engine, heavy machinery and agricultural machinery manufacturer founded in Osaka, Japan, in 1912. Yanmar manufactures and sells engines used in a wide range of applications, including seagoing vessels, pleasure boats, cons ...

References

External links

{{Portal, Electronics, Companies, Indonesia
Maspion Group official website

Maspion Electronics official website
Conglomerate companies of Indonesia Indonesian companies established in 1962 Conglomerate companies established in 1962 Indonesian brands Companies based in Surabaya