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Marshall S. Cogan (born 1937) is an American investor and entrepreneur and former financier and trader. Cogan was the founder of United Automotive Group, which he built into one of the largest retailers of cars and trucks in the U.S. As a
private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a typ ...
investor, Cogan acquired a number of businesses in the 1970s and 1980s. He was also a partner of
Cogan, Berlind, Weill & Levitt Cogan, Berlind, Weill & Levitt, originally Carter, Berlind, Potoma & Weill, was an American investment banking and brokerage firm founded in 1960 and acquired by American Express in 1981. In its two decades as an independent firm, Cogan, Berlind ...
an investment banking and brokerage firm that would be instrumental in the consolidation of the financial services industry in the 1970s.


Early life and education

Born to a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family, Cogan graduated from
Harvard College Harvard College is the undergraduate college of Harvard University, an Ivy League research university in Cambridge, Massachusetts. Founded in 1636, Harvard College is the original school of Harvard University, the oldest institution of higher ...
in 1959 and received his MBA from
Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...
. Cogan is also an alumnus and benefactor of the
Boston Latin School The Boston Latin School is a public exam school in Boston, Massachusetts. It was established on April 23, 1635, making it both the oldest public school in the British America and the oldest existing school in the United States. Its curriculum f ...
having graduated in 1955.


Career


Early career

Cogan started his career at CBS and worked at the investment firm, Orvis & Co., before joining the investment banking and brokerage firm of
Carter, Berlind & Weill Cogan, Berlind, Weill & Levitt, originally Carter, Berlind, Potoma & Weill, was an American investment banking and brokerage firm founded in 1960 and acquired by American Express in 1981. In its two decades as an independent firm, Cogan, Berlind ...
as an auto sector
research analyst A financial analyst is a professional, undertaking financial analysis for external or internal clients as a core feature of the job. The role may specifically be titled securities analyst, research analyst, equity analyst, investment analyst, o ...
in 1964. Cogan was soon a partner in the firm and his name replaced the departing Arthur L. Carter in 1968 as the firm was renamed Cogan, Berlind, Weill & Levitt. Among Cogan's partners at CBWL were Sandy Weill, later chairman and CEO of
Citigroup Citigroup Inc. or Citi (Style (visual arts), stylized as citi) is an American multinational investment banking, investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking ...
, Arthur Levitt, later the head of the
Securities and Exchange Commission The U.S. Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street Crash of 1929. The primary purpose of the SEC is to enforce the law against mark ...
and Roger Berlind a noted Broadway producer and long-time member of the board of
Lehman Brothers Lehman Brothers Holdings Inc. ( ) was an American global financial services firm founded in 1847. Before filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Goldman Sachs, Morgan Stanley, a ...
. In August 1973, Marshall Cogan left the firm after disputes with his fellow partners to focus on
leveraged buyout A leveraged buyout (LBO) is one company's acquisition of another company using a significant amount of borrowed money ( leverage) to meet the cost of acquisition. The assets of the company being acquired are often used as collateral for the loa ...
s. Cogan's first deal was the takeover of
General Felt Industries Knoll (previously Knoll Inc., now a subsidiary MillerKnoll, Inc.), is an American company that manufactures office systems, seating, storage systems, tables, desks, textiles, as well as accessories for the home, office, and higher education. ...
(GFI) in 1974 which he completed with fellow investment banker
Stephen Swid Stephen Claar Swid (October 26, 1940 – October 6, 2019) was an American businessman and investor. He served as the chairman and chief executive officer of SESAC, Inc., one of the three performing rights organizations in the US. Swid was also ...
. Cogan would then merge GFI with
Knoll International Knoll (previously Knoll Inc., now a subsidiary MillerKnoll, Inc.), is an American company that manufactures office systems, seating, storage systems, tables, desks, textiles, as well as accessories for the home, office, and higher education. ...
and use Knoll as a
holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
to acquire a series of businesses.Knoll Sells General Felt
New York Times, September 10, 1988
Among Cogan's most notable acquisitions were takeover of the
Sheller-Globe Corporation Sheller-Globe Corporation was a U.S. auto parts manufacturer and industrial conglomerate based in Toledo, Ohio. Formed in 1966 on a heritage of much older companies, Sheller-Globe grew through the acquisition (and divesture) of many other business ...
and later the purchase of the
21 Club The 21 Club, often simply 21, was a traditional American cuisine restaurant and former prohibition-era speakeasy, located at 21 West 52nd Street in New York City. Prior to its closure in 2020, the club had been active for 90 years, and it had ...
. Cogan was unsuccessful in his high profile bids to acquire the
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eig ...
,
Sotheby's Sotheby's () is a British-founded American multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, an ...
and L.F. Rothschild in the buyout boom of the 1980s.


Foamex and United Auto

Cogan began building what would become Foamex International in the mid-1980s after the departure of his long-time partner Stephen Swid. Swid would go on to acquire the music publishing division of CBS Records, later known as
SBK Records SBK Records was a record label, owned by Universal Music Group, that was currently part of the Capitol Music Group, where it is in hibernation. The label was founded in 1988 and during its time in activity existed as part of the EMI Group. Histo ...
. Meanwhile, Cogan bought Foamex Products, a division of Firestone Tire & Rubber.Foamex International Company History
Funding Universe
Over the next few years, Cogan continued to acquire businesses to merge with Foamex, acquiring three regional producers in 1988. Cogan merged General Felt into Foamex and acquired Great Western Foam Co., a major foam producer on the West Coast. In 1993, Cogan created Foamex International bringing together his various businesses and took the company public in December 1993. During the mid-1990s, Foamex grew to become the largest manufacturer and marketer of flexible polyurethane foam and foam products in North America. In 1990, Cogan founded United Automotive Group, today known as Penske Automotive Group. Under Cogan, United Auto was a leading acquirer, consolidator and operator of automobile and truck dealership franchises. Cogan merged his company with Roger Penske's business in May 1999 after Cogan ran into financial difficulties and the company name was changed from United Automotive to Penske Automotive in 2007.


Bankruptcy of Trace International

In July 1999, Cogan's holding company, Trace International Holdings filed for
bankruptcy protection Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...
. Cogan had used Trace International to hold his controlling interests in two publicly listed companies, Foamex International and United Automotive Group. Trace had pledged its stock in the two companies as collateral for certain loans. After declines in the value of Foamex and United Auto Group in 1998 and 1999, Trace became insolvent as the value of its assets fell below the debt it owed. In 2003, Cogan and several directors of Trace would be accused of having drained cash from Trace International. Cogan was found by second circuit court of Delaware not guilty of all charges on June 25, 2005.Fiduciary Duty in the Zone of Insolvency
CFO, August 25, 2005
Trace was a holding company through which Mr. Cogan held his principal investment assets. It was owned 70% by Mr. Cogan and 30% by three investors who were friends of Mr. Cogan. In 1999, Trace ran into serious financial difficulties because a major bank withdrew a $1 billion commitment to finance a restructuring of Trace and its holdings due to events, which had nothing to do with Trace or Mr. Cogan that led to a serious disruption in US financing markets. These financial difficulties caused Trace to file in 1999 for bankruptcy protection under Chapter 11 of the U.S. Bankruptcy Code. At that time, Trace’s principal assets were shares of Foamex International and United Auto Group, both of which were publicly traded U.S. corporations, and shares of CHF Industries. Eventually, a Trustee was appointed for Trace, and he sued Mr. Cogan and the other former directors of Trace. His theory was that Mr. Cogan had treated Trace as a personal holding company (which it was), and had improperly taken money out of Trace in the form of unduly high salary, salaries to his wife and payments to his daughter, loans to Mr. Cogan, his wife and others that had not been repaid and other expenditures for what the Trustee characterized as primarily personal purposes. Significantly, the other shareholders of Trace did not complain. However, the Trustee said that Trace had been in “the zone of insolvency,” (which Mr. Cogan and the other directors vehemently disputed) and that because of that Mr. Cogan and the Trace Board had owed fiduciary duties to Trace’s creditors. In 2003, the U.S. District Court for the Southern District of New York, in a very lengthy opinion, agreed with most of the Trustee’s contentions. For example, it found that Mr. Cogan had received salary over a six-year period totaling $39.6 million, which it said was $6.9 million more than executives with similar responsibilities would have received at other companies. The court also rejected claims by Mr. Cogan that he was entitled to substantial offsets against his obligation to repay the loans he had received from Trace. In 2005, the decision of the District Court was reversed on appeal on the basis that the judge had improperly failed to submit the case to a jury. However, by then, Mr. Cogan had settled the case as to himself. Putting aside the correctness of the factual determinations made by the District Court, including the hotly disputed question of when Trace had entered the zone of insolvency, in 2007, the Supreme Court of Delaware, the laws of which governed the obligations of the directors of Trace, ruled that the fact that a company may be near insolvency (i.e., in a “zone of insolvency”) does not cause the directors of a Delaware corporation to have obligations to creditors. Therefore, the basic legal premise on which the court found Mr. Cogan and others to be liable to Trace or its trustee (other than with regard to borrowed money, for which Mr. Cogan clearly was liable to Trace) turned out not to exist. In 2006, Cogan was named to the board of Ener1, a company that manufactures
lithium-ion batteries A lithium-ion or Li-ion battery is a type of rechargeable battery which uses the reversible reduction of lithium ions to store energy. It is the predominant battery type used in portable consumer electronics and electric vehicles. It also see ...
for plug-in hybrid vehicles.


Other affiliations

Cogan has also served as Chairman and Director of Color Tile, Inc.,
Knoll International Knoll (previously Knoll Inc., now a subsidiary MillerKnoll, Inc.), is an American company that manufactures office systems, seating, storage systems, tables, desks, textiles, as well as accessories for the home, office, and higher education. ...
and
Sheller-Globe Corporation Sheller-Globe Corporation was a U.S. auto parts manufacturer and industrial conglomerate based in Toledo, Ohio. Formed in 1966 on a heritage of much older companies, Sheller-Globe grew through the acquisition (and divesture) of many other business ...
.


References


He's Down but Not Out
New York Times, July 11, 1999 {{DEFAULTSORT:Cogan, Marshall Private equity and venture capital investors American bankers American investors American retail chief executives 20th-century American Jews Harvard College alumni Harvard Business School alumni Boston Latin School alumni Living people 1937 births Penske Corporation 21st-century American Jews