Marland Messner
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Douglas Marland (born Marland Messner; May 5, 1934 – March 6, 1993) was an American writer, known for his work as the head writer of several
soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
s.


Career

Marland began his career as an actor, appearing on the
Irna Phillips Irna Phillips (July 1, 1901 – December 23, 1973) was an American scriptwriter, screenwriter, casting agent, and actress who pioneered a style of daytime soap opera in the United States geared specifically toward women. Phillips created, produc ...
series ''
The Brighter Day ''The Brighter Day'' is an American daytime soap opera which aired on CBS from January 4, 1954, to September 28, 1962. Originally created for NBC Radio by Irna Phillips in 1948, the radio and television versions ran simultaneously from 1954&ndas ...
'' and ''
As the World Turns ''As the World Turns'' (often abbreviated as ''ATWT'') is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010. Irna Phillips created ''As the World Turns'' as a sister show to her other so ...
''. He also did odd jobs on the side as a director for small theatre groups. On one such job, staging the DeSylva, Brown, and Henderson musical ''Good News!'', he worked with
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...
dancer Edie Cowan and pianist
Ethan Mordden Ethan Mordden (born 1947) is an American author and musical theater scholar. Biography Mordden was born in Pennsylvania and raised in Venice, Italy, and Long Island, New York. He is a graduate of Friends Academy and the University of Pennsylvan ...
, both of whom went on to professional careers as, respectively, choreographer and writer. Marland began his writing career by authoring some
Nick Carter Nickolas Gene Carter (born January 28, 1980) is an American singer, the lead vocalist of the vocal group Backstreet Boys, and an alleged rapist. As of 2015, he has released three solo albums, '' Now or Never'', '' I'm Taking Off'' and '' All A ...
mysteries, under one of the publisher's standard pseudonyms. He first started writing scripts for soap operas in the 1970s, as a script writer for
Harding Lemay Harding Lemay (March 16, 1922 – May 26, 2018), also known as Pete Lemay, was an American screenwriter and playwright who was the head writer for the soap opera '' Another World''. Career Lemay was head writer of the soap opera ''Another World' ...
on '' Another World''.


Soap operas


''The Doctors''

He was hired by
NBC Daytime NBC Daytime was the daytime programming block of NBC. It historically featured many soap operas, game shows, and talk shows. Its main competitors were CBS Daytime (Paramount) and ABC Daytime (Disney). Game shows were removed from NBC Daytime's ...
in 1976 after then
head writer A head writer is a person who oversees the team of writers on a television or radio series. The title is common in the soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio ...
, Margaret DePriest, left '' The Doctors''. Although Marland's writing received critical acclaim and the show received Daytime Emmys, ratings dropped. During his tenure on ''The Doctors'', a variety of new acting talent were added to the program:
Kathy Bates Kathleen Doyle Bates (born June 28, 1948) is an American actress. Kathy Bates filmography, Her work spans over five decades, and List of awards and nominations received by Kathy Bates, her accolades include an Academy Awards, Academy Award, t ...
(Phyllis),
Glenn Corbett Glenn Corbett (born Glenn Edwin Rothenburg; August 17, 1933 – January 16, 1993)"CORBETT Obituary — Corbett, 59, starred in 'Route 66,' Wayne films." ''San Antonio Express-News'' January 18, 1993. Web. May 29, 2012. Document #0F22314D ...
(Jason Aldrich), Carol Potter (Betsy Match),
Ted Danson Edward Bridge Danson III (born December 29, 1947) is an American actor. He achieved stardom playing the lead character Sam Malone on the NBC sitcom ''Cheers'' (1982–1993), for which he received two Primetime Emmy Awards and two Golden Globe A ...
(Mitch Pierson), and
Jonathan Frakes Jonathan Scott Frakes (born August 19, 1952) is an American actor and director. He is best known for his portrayal of William Riker in the television series ''Star Trek: The Next Generation'' and subsequent films and series. He has also hosted th ...
(Tom Carroll), among other actors. Marland was instrumental in shifting the serial's focus away from Hope Memorial Hospital to the Powers and Aldrich families, as well as the Dancy family, introduced by previous head writers Robert Cenedella and Margaret DePriest.


''General Hospital''

After his job on ''The Doctors'', he was hired by
ABC Daytime ABC Daytime (sometimes shortened to ABC-D or ABCD) is a division responsible for the daytime television programming block on the American Broadcasting Company, ABC Network and syndicated programming. The block has historically encompassed soap o ...
in 1978 to work with
Gloria Monty Gloria Monty (August 12, 1921 – March 30, 2006) was an American television producer working primarily in the field of daytime drama. Education Born Gloria Montemuro in Allenhurst, New Jersey and raised in the West Allenhurst neighborhood of ...
on their serial ''
General Hospital ''General Hospital'' (often abbreviated as ''GH'') is an American daytime television soap opera created by Frank and Doris Hursley which has been broadcast on American Broadcasting Company, ABC since April 1, 1963. Originally a half-hour seria ...
''. At that time, the show was near cancellation. Marland's writing, along with Monty's extensive production changes, helped the show rise in the ratings. Marland was instrumental in pairing the iconic of
Luke Spencer Luke Spencer is a fictional character in the American television soap opera ''General Hospital'', played by Anthony Geary from 1978 until his departure in July 2015. Geary holds the record for most Daytime Emmy wins for Outstanding Lead Actor ...
and
Laura Webber Laura Spencer may refer to: * Laura Spencer (actress) (born 1986), American actress * Laura Spencer (''General Hospital''), a fictional character in the television series ''General Hospital'' * Laura Horton (formerly Spencer), a fictional charact ...
, as well as creating
vixen Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...
nurse
Bobbie Spencer Barbara Jean "Bobbie" Spencer, RN is a fictional character from the ABC soap opera ''General Hospital'', portrayed by Jacklyn Zeman. She debuted in December 1977, after playing Lana McClain on the sister-soap ''One Life to Live''. Zeman went on ...
, and the
Quartermaine family The Quartermaine family is a fictional family from the American Broadcasting Company, ABC soap opera, ''General Hospital''. Created and introduced by Douglas Marland, the wealthy and eccentric family has been a continuous staple on ''General Ho ...
. Although the changes at ''
General Hospital ''General Hospital'' (often abbreviated as ''GH'') is an American daytime television soap opera created by Frank and Doris Hursley which has been broadcast on American Broadcasting Company, ABC since April 1, 1963. Originally a half-hour seria ...
'' were a success, Marland was not interested in moving to Los Angeles, where the show was produced, and didn't like the show's increased pacing by Monty. Marland left the show a year later.


''As the World Turns'' and ''Guiding Light''

Back in New York, he was asked by
CBS Daytime CBS Daytime is the division of the CBS television network that is responsible for the daytime television block programming on the network's late morning and early afternoon schedule. The block has historically encompassed soap operas and game sh ...
to temporarily assume the head writing reins at ''
As the World Turns ''As the World Turns'' (often abbreviated as ''ATWT'') is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010. Irna Phillips created ''As the World Turns'' as a sister show to her other so ...
'', which he did for thirteen weeks. In 1979, he assumed the head writing reins of ''
Guiding Light ''Guiding Light'' (known as ''The Guiding Light'' before 1975) is an American radio and television soap opera. ''Guiding Light'' aired on CBS for 57 years between June 30, 1952, and September 18, 2009, overlapping a 19-year broadcast on radio ...
''. Marland's run on ''GL'' produced popular storylines and characters. One character Marland introduced was Nola Reardon, played by Lisa Brown. The unconventional Nola started as a villainess and became the heroine of the show. Another story was an envelope-pushing story that featured the character of Carrie Todd Marler (played by
Jane Elliot Jane Elliot (born January 17, 1947) is an American actress, best known for her role as Tracy Quartermaine in the ABC daytime soap opera ''General Hospital''. Career Elliot appeared in a number of episodic prime time television series, such as ' ...
). Carrie was diagnosed with
multiple personalities Multiplicity, also called plurality or polypsychism, is an online subculture of people identifying as having or using multiple personalities, or as having multiple people occupying one mind and body. Multiplicity communities mostly exist online ...
, and Marland had barely delved into her psychosis when Elliot's contract was abruptly terminated by
Executive Producer Executive producer (EP) is one of the top positions in the production of media. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights or royalties). In film ...
Allen M. Potter Allen M. Potter (September 5, 1919 – June 5, 1995) was an American television soap opera producer. His longest tenure as Executive Producers for daytime series was for ''The Doctors'' and ''Guiding Light''. He was GL's head writer during ...
in 1982; Marland resigned in protest.


''Loving''

Marland next teamed up with fellow writer
Agnes Nixon Agnes Nixon ( Eckhardt; December 10, 1922 – September 28, 2016) was an American television writer and producer, and the creator of the ABC soap operas ''One Life to Live'', ''All My Children'', as well as '' Loving'' and its spin-off '' The ...
to create '' Loving'', which premiered in June 1983. He served as head writer for the show's first two years. The show was a critical but not commercial success during the time that he wrote it.


''A New Day in Eden''

During the 1982–1983 season, he co-wrote, with James Rosin, a show that he had created, ''A New Day in Eden'' for the cable channel
Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...
. The show was hailed as TV's first "nude" serial, in which many cast members would perform their love scenes without clothes. The show thrived on the taboo, showcasing bodies and a perverse combination of sex and violence, including a deflowering in a barn, a sexual assault in a shower, and one story in which a woman seduced the rival for another man's affections in a lesbian storyline. Despite its controversy and the fact that the cast included Steve Carlson,
Jane Elliot Jane Elliot (born January 17, 1947) is an American actress, best known for her role as Tracy Quartermaine in the ABC daytime soap opera ''General Hospital''. Career Elliot appeared in a number of episodic prime time television series, such as ' ...
(fresh from her run as Tracy on ''GH'' & Carrie on ''GL''), and
Lara Parker Mary Lamar Rickey (October 27, 1938 – October 12, 2023), better known as Lara Parker, was an American actress and writer known for her role as the witch Angelique Bouchard Collins on the ABC-TV serial ''Dark Shadows'', which aired from 1966 to ...
(famous as the witch Angelique on the
cult Cults are social groups which have unusual, and often extreme, religious, spiritual, or philosophical beliefs and rituals. Extreme devotion to a particular person, object, or goal is another characteristic often ascribed to cults. The term ...
''
Dark Shadows ''Dark Shadows'' is an American Gothic fiction, Gothic soap opera that aired weekdays on the American Broadcasting Company, ABC television network from June 27, 1966, to April 2, 1971. The show depicted the lives, loves, trials, and tribulatio ...
'') and that it was produced and sometimes directed by daytime veteran actress
Susan Flannery Susan Flannery (born July 31, 1939) is an American actress and director. She made her screen debut appearing in the 1965 Western film '' Guns of Diablo'' and later appeared in some television series. From 1966 to 1975, Flannery starred as Laura ...
, ''A New Day in Eden'' only lasted 66 episodes.


Return to ''As the World Turns''

Marland was hired in 1985 to return to ''
As the World Turns ''As the World Turns'' (often abbreviated as ''ATWT'') is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010. Irna Phillips created ''As the World Turns'' as a sister show to her other so ...
''. Marland refocused the show and made the Hughes family central to the plot again. He utilized over 30 years of history to create new storylines for core characters
Bob Hughes Robert Hughes Doctor of Medicine, M.D. is a fictional character on the American soap opera ''As the World Turns''. Bob was played by actor Don Hastings from October 1960 until the series' final episode on September 17, 2010. Actors Bobby Alford a ...
and
Kim Hughes Kimberley John Hughes (born 26 January 1954) is a former cricketer who played for Western Australia, Natal and Australia. He captained Australia in 28 Test matches between 1979 and 1984 before captaining a rebel Australian team in a tour of ...
. (One story, where a child previously thought to be dead was found to be alive and living in England, was a dual role played by future
Oscar Oscar, OSCAR, or The Oscar may refer to: People and fictional and mythical characters * Oscar (given name), including lists of people and fictional characters named Oscar, Óscar or Oskar * Oscar (footballer, born 1954), Brazilian footballer ...
-winning actress
Julianne Moore Julie Anne Smith (born December 3, 1960), known professionally as Julianne Moore, is an American actress and children's author. Prolific in film since the early 1990s, she is known for her portrayals of emotionally troubled women in independent ...
.) He was also credited with bringing original cast members
Helen Wagner Helen Losee Wagner (September 3, 1918 – May 1, 2010) was an American actress.HEVESI, DENNIS (May 3, 2010). "Helen Wagner, Longtime Actress on 'As the World Turns,' Dies at 91". ''New York Times''. Retrieved August 13, 2014. Born in Lubbo ...
and
Don MacLaughlin William Donald MacLaughlin (November 24, 1906 – May 28, 1986) was an American actor. The son of a doctor, MacLaughlin was born November 24, 1906, in Webster, Iowa. He studied speech and English at Iowa Wesleyan University, Northwestern Unive ...
back to the center the show as Nancy and Chris Hughes, after they'd been bumped to recurring status in 1982. When McLaughlin (and his character) died in 1986, Marland paired Nancy with Chief of Detectives Dan McClosky, and then chronicled McClosky's subsequent battle with
Alzheimer's Alzheimer's disease (AD) is a neurodegenerative disease and the cause of 60–70% of cases of dementia. The most common early symptom is difficulty in remembering recent events. As the disease advances, symptoms can include problems wit ...
disease. He also reached back to Lisa McColl's 1965 stint on short-lived ''ATWT'' spinoff ''
Our Private World ''Our Private World'' is a 1965 American serial. It was the first primetime spin-off from a daytime soap (''As the World Turns'', the number-one daytime soap opera at the time). Created by Irna Phillips and William J. Bell, it premiered on May 5 ...
'', giving her a son, Scott Eldridge, hitherto unknown to viewers, who tracked her down as an adult. (He was said to have been born during the several-month-long lapse between when'' Private World'' ended and when Lisa resurfaced on ''ATWT'' in mid-1966.) He also introduced a new working-class family, the Snyders, into the storyline and added new dimensions to the wealthy
Lucinda Walsh Lucinda Walsh is a fictional character on the CBS soap opera ''As the World Turns'' (''ATWT''). Elizabeth Hubbard played the role from April 1984 until the show's final episode on September 17, 2010. The character is described as a no-nonsense b ...
(
Elizabeth Hubbard Elizabeth Hubbard (December 22, 1933 – April 8, 2023) was an American actress, recognized for her role as Althea Davis on the NBC daytime soap opera, '' The Doctors'' (1964–1969, 1970-77, 1981–1982), for which she received the Daytime Emmy ...
) by tying the Walshes and Snyders together. This resulted in the pairing of
Lily Walsh Lily Walsh is a fictional character from the CBS daytime soap opera, ''As the World Turns''. Most notably played by Martha Byrne from May 1985 to September 29, 1989 and again from April 1993 to April 22, 2008, the character was originated in June ...
(
Martha Byrne Mary Martha Byrne (born December 23, 1969) is an American actress. She played the role of Lily Walsh Snyder on the soap opera ''As the World Turns'' from 1985 to 1989, then again from 1993 to 2008; as well as, from 2000 to 2003, Lily's twin sis ...
) and
Holden Snyder Holden Snyder is a fictional character on the CBS daytime soap opera ''As the World Turns''. He was portrayed by Jon Hensley from 1985 to 1988, 1990 to 1995 and 1997 until the show's final episode on September 17, 2010. Hensley's character is part ...
(
Jon Hensley Jon Hensley (born August 26, 1965, in Browns Mills, New Jersey) is an American actor, singer and songwriter, best recognized for his portrayal of Holden Snyder on the CBS Daytime television, daytime soap opera ''As the World Turns'', a role he ...
). It was also revealed that Iva Snyder ( Lisa Brown) was the biological mother of Lucinda's adopted daughter Lily. The new Snyder family was based largely on Douglas Marland's own experiences; he grew up on a farm in West Sand Lake, NY. In several interviews, Marland remarked that the character of Seth Snyder was based largely on his own life. Seth was the oldest child, who had been taken on great responsibility in helping to raise his siblings following patriarch Harvey Snyder's death. This event was key to the formation of the Snyder family dynamic, in that Marland was allowed to write a strong and independent yet maternal figure in matriarch
Emma Snyder This is a list of some of the major or minor characters that appear (or have appeared) on the soap opera ''As the World Turns''. A ; Karen Adams : Doe Lang (1968–70) :: Registered nurse. ; Reg Addington : Mark Sullivan (2008–09) ; Bart A ...
(
Kathleen Widdoes Kathleen Effie Widdoes (born March 21, 1939) is an American actress. She is known for playing the role of Emma Snyder on the CBS Daytime soap opera ''As the World Turns'' (1985 to 2010). For her work on ''As the World Turns'', she was nominated ...
). Marland was also responsible for adding the first gay male character on an American soap opera to his story during his tenure, Hank Elliot (Brian Starcher). The story was short-lived (Hank was featured for about 18 months), but groundbreaking; the soap opera became a pioneer for others who wished to put gay male characters, heretofore unseen, on their respective shows. Although the story centered on Hank, it allowed viewers to see another side to long running characters, when those characters reacted to the news that Hank was gay. Hank was written off of the show to take care of his lover Charles, who was dying of
AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...
. Starcher was nominated for a
Soap Opera Digest Award ''The Soap Opera Digest Awards'', originally known as ''The Soapy Awards'' when introduced in 1977, was an awards show held by the daytime television magazine ''Soap Opera Digest''. History 1977–1983 The Soapy Awards were an award presented ...
in 1990. Marland diversified the previously white canvas of ''As the World Turns,'' introducing an Amerasian character as the child of a
Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
vet, and also featuring a story of a mixed-race couple marrying and having a baby (and showing negative reactions to the marriage and birth). Another story featured town matriarch
Nancy Hughes Nancy Hughes McClosky is a fictional character from the CBS Daytime soap opera ''As the World Turns''. Portrayed by Helen Wagner for 54 years from the soap's inception in 1956 until 2010. Nancy served as the core family's and, by extension, the ...
helping a young, illiterate African-American girl (played by singer/actress
Lauryn Hill Lauryn Noelle Hill (born May 26, 1975) is an American musician. She is celebrated as one of the most influential musical artists of her generation. Hill is credited with breaking barriers for female rappers, contributing to the popular music, m ...
), learn to read. Marland also penned a story featuring the character of
Ellie Snyder This is a list of some of the major or minor characters that appear (or have appeared) on the soap opera ''As the World Turns''. A ; Karen Adams : Doe Lang (1968–70) :: Registered nurse. ; Reg Addington : Mark Sullivan (2008–09) ; Bart A ...
having an
abortion Abortion is the early termination of a pregnancy by removal or expulsion of an embryo or fetus. Abortions that occur without intervention are known as miscarriages or "spontaneous abortions", and occur in roughly 30–40% of all pregnan ...
; abortion is a rarity in daytime and this again allowed Marland to write about both sides of a controversial issue. Marland wrote ATWT until his death from complications after abdominal surgery on March 6, 1993.


Marland's Rules

During his tenure at ''As the World Turns'', Marland gave an interview to a soap magazine with his rules on "how NOT to ruin a soap". In the years that followed, and since his death, the rules have been much discussed in the serial press and by Internet soap opera fans

The rules are: * Watch the show. * Learn the history of the show. You would be surprised at the ideas that you can get from the back story of your characters. * Read the fan mail. The very characters that are not thrilling to you may be the audience's favorites. * Be objective. When I came in to (the show), the first thing I said was, what is pleasing the audience? You have to put your own personal likes and dislikes aside and develop the characters that the audience wants to see. * Talk to everyone; writers and actors especially. There may be something in a character's history that will work beautifully for you, and who would know better than the actor who has been playing the role? * Don't change a core character. You can certainly give them edges they didn't have before, or give them a logical reason to change their behavior. But when the audience says, "He would never do that," then you have failed. * Build new characters slowly. Everyone knows that it takes six months to a year for an audience to care about a new character. Tie them in to existing characters. Don't shove them down the viewers' throats. * If you feel staff changes are in order, look within the organization first. P&G (Procter & Gamble) does a lot of promoting from within. Almost all of our producers worked their way up from staff positions, and that means they know the show. * Don't fire anyone for six months. I feel very deeply that you should look at the show's canvas before you do anything. * Good soap opera is good storytelling. It's very simple.


Awards and nominations

Marland won several
Daytime Emmy Awards The Daytime Emmy Awards, or Daytime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the New York-based National Academy of Television Arts and Sciences (NA ...
, including one in 1974-75 as the associate writer for "Another World," and two as head writer for "Guiding Light." He also earned several Emmy nominations as head writer for "As the World Turns"
Daytime Emmy Awards The Daytime Emmy Awards, or Daytime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the New York-based National Academy of Television Arts and Sciences (NA ...
WINS *(1975; Best Writing; ''Another World'') *(1981 & 1982; Best Writing; ''Guiding Light'') *(1993; Lifetime Achievement Award, posthumous) NOMINATIONS *(1986, 1989, 1991 & 1993; Best Writing; ''As the World Turns'')
Writers Guild of America Award The Writers Guild of America Awards is an award for film, television, and radio writing including both fiction and non-fiction categories given by the Writers Guild of America, East and Writers Guild of America West since 1949. Eligibility Th ...
NOMINATIONS *(1990 season; ''As the World Turns'')


Head writing history


References


External links


New York Times, March 7, 1993, Obituaries, "Douglas Marland, 58, a Recipient of Emmies for Television Writing"
{{DEFAULTSORT:Marland, Douglas American male television writers Place of birth missing Place of death missing American soap opera writers Daytime Emmy Award winners 1934 births 1993 deaths 20th-century American screenwriters 20th-century American male writers