The Marketing Executives Networking Group (MENG) is a

non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

professional association A professional association (also called a professional body, professional organization, or professional society) is a group that usually seeks to advocacy, further a particular profession, the interests of individuals and organisations engaged in ...

established in 1995 for

small business Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being ...

consultant A consultant (from "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice or services in an area of specialization (generally to medium or large-size corporations). Cons ...

corporate executive Corporate titles or business titles are given to corporate officers to show what duties and responsibilities they have in the organization. Such titles are used by publicly and privately held for-profit corporations, cooperatives, non-profit org ...

-level

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

managers Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administr ...

leadership Leadership, is defined as the ability of an individual, group, or organization to "", influence, or guide other individuals, teams, or organizations. "Leadership" is a contested term. Specialist literature debates various viewpoints on the co ...

roles at companies and non-profit organizations across many diverse industries and areas of marketing

expertise An expert is somebody who has a broad and deep understanding and competence in terms of knowledge, skill and experience through practice and education in a particular field or area of study. Informally, an expert is someone widely recognized a ...

Organization

Membership

Members are a diverse group from a variety of industries with a focus on marketing. Members are typically: *currently hold, or have held the position of vice president, senior vice president, chief marketing officer, chief operating officer or president *Currently 84% have

Fortune 500 The ''Fortune'' 500 is an annual list compiled and published by ''Fortune (magazine), Fortune'' magazine that ranks 500 of the largest United States Joint-stock company#Closely held corporations and publicly traded corporations, corporations by ...

experience *70% have graduate or post-graduate degrees *Over 50% of members with graduate and post-graduate degrees received them from top-20

Business Schools A business school is a higher education institution or professional school that teaches courses leading to degrees in business administration or management. A business school may also be referred to as school of management, management school, s ...

*Over 21% of members have attended an

Ivy League The Ivy League is an American collegiate List of NCAA conferences, athletic conference of eight Private university, private Research university, research universities in the Northeastern United States. It participates in the National Collegia ...

school

Structure

The organization consists of a

governance Governance is the overall complex system or framework of Process, processes, functions, structures, Social norm, rules, Law, laws and Norms (sociology), norms born out of the Interpersonal relationship, relationships, Social interaction, intera ...

board of directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...

and currently has fourteen (14) local chapters in major cities in the continental

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. Local chapters provide a regional and local forum and opportunity for members to meet, engage and network with other executive-level marketing professionals. A web based forum also provides an exchange point for

special interest group A special interest group (SIG) is a community within a larger organization with a shared interest in advancing a specific area of knowledge, learning or technology where members cooperate to effect or to produce solutions within their particular f ...

s to discuss category-specific news and exchange ideas. Newer forms of social media are also utilized including LinkedIn (with over 1200 members) and Twitter

Service

Members contribute to their industries through textbooks and other books they have authored and

white papers A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. Since the 199 ...

as well. The group also provides outreach through a distinguished lecturer series program and speakers bureau on a variety of marketing topics. A comprehensive online training program in the form of The MENG Webinar Series is offered. Past and current topics have included: Social Media University, Marketing Masters, Career Maximization, and Innovation.

Leadership

Members elect the National Board of Directors every year, including the National Chairman - Richard Guha (2001-2007), Richard Sellers (2007-2011) and Joey Iazzetto (2011-present). Individual chapters each nominate their own Chapter Chair and local leadership.

Research and Education

The organization is perhaps best known for its research including the annual Marketing Trends Survey which captures marketing leaders' perspectives on the coming year and published in leading marketing trade journals such as

Crain Communications Crain Communications Inc. is an American publishing conglomerate based in Detroit, Michigan, United States, with 13 foreign subsidiaries. History Gustavus Dedman "G.D." Crain Jr. ( Gustavus Demetrious Crain Jr.; 1885–1973), previously the ci ...

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

and BtoBonline.com. This survey has been produced and published by MENG, along with Anderson Analytics since 2007. Its findings are often cited as references in

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

and print. The group also partners with others on topics and factors affecting the marketing profession including

employment Employment is a relationship between two party (law), parties Regulation, regulating the provision of paid Labour (human activity), labour services. Usually based on a employment contract, contract, one party, the employer, which might be a cor ...

prospects,

job satisfaction Job satisfaction, employee satisfaction or work satisfaction is a measure of workers' contentment with their job, whether they like the job or individual aspects or facets of jobs, such as nature of work or supervision. Job satisfaction can be me ...

and

executive compensation Executive compensation is composed of both the Salary, financial compensation (executive pay) and other non-financial benefits received by an Senior management, executive from their employing firm in return for their service. It is typically a mix ...

. The Economist (print and online). Pace University, and PM Network (the monthly magazine of the

Project Management Institute The Project Management Institute (PMI, legally Project Management Institute, Inc.) is a U.S.-based not-for-profit professional organization for project management. Overview PMI serves more than five million professionals including over 680,0 ...

) referenced MENG research and its leadership position in the area of augmenting and accelerating traditional market research with a new methodology called

open innovation Open innovation is a term used to promote an Information Age mindset toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs. The benefits and driving forces behind increased openness have b ...

and

crowdsourcing Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digit ...

Honors and awards

The organization is the official marketing partner of the 2009 Edison Best New Product Awards for innovation and advancement in products and services. The first recipients under the new partnership were awarded on 1 April 2009 in a variety of categories and industries.

References

External links

*{{official website, http://www.mengonline.com
Marketing Executives Network Group at LinkedIn
Professional associations based in the United States