Mark Jonathan Pincus (born February 13, 1966) is an American Internet
entrepreneur
Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones.
An entreprene ...
known as the founder of
Zynga
Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
, a mobile social gaming company. Pincus also founded the startups Freeloader, Inc.,
Tribe Networks, and
Support.com.
Pincus was the CEO of Zynga until July 2013, then again from 2015 to 2016.
Pincus was named 2009 "CEO of the Year" at
The Crunchies technology awards and a year later was named Founder of the Year at the 2010 ceremony. Zynga is considered to be the pioneer of the social gaming industry.
In 2011, Zynga went public with a $1 billion
initial public offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
.
Pincus co-founded Reinvent Capital in 2018, an investment firm, with
Reid Hoffman
Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily ...
and hedge fund manager Michael Thompson. He co-created the
Stanford Graduate School of Business
The Stanford Graduate School of Business is the Postgraduate education, graduate business school of Stanford University, a Private university, private research university in Stanford, California. For several years it has been the most selective ...
course on Product Management with Professor Amir Goldberg.
Early life and education
Pincus' family lives in the
Lincoln Park
Lincoln Park is a park along Lake Michigan on the North Side of Chicago, Illinois. Named after US president Abraham Lincoln, it is the city's largest public park and stretches for from Grand Avenue (500 N), on the south, to near Ardmore Avenu ...
neighborhood of
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
. He is the son of Donna (née Forman) and Theodore Pincus,
[Chicago Sun Times: "Ted Pincus, PR specialist, Sun-Times columnist, dies" BY DAVID ROEDER]
September 30, 2011 and is
Jewish
Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
. His father was a business columnist and public relations adviser to CEOs and politicians, and his mother was an artist and
architect
An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
.
Pincus attended
Francis W. Parker School from kindergarten through 12th grade and graduated in 1984. He graduated ''summa cum laude'' with a
Bachelor of Science
A Bachelor of Science (BS, BSc, B.S., B.Sc., SB, or ScB; from the Latin ') is a bachelor's degree that is awarded for programs that generally last three to five years.
The first university to admit a student to the degree of Bachelor of Scienc ...
degree in
Economics
Economics () is a behavioral science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services.
Economics focuses on the behaviour and interac ...
from the
Wharton School
The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...
of the
University of Pennsylvania
The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...
earned in 1988 and an
MBA
A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...
from
Harvard Business School
Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
, where he founded the Communications Club with
Sherry Coutu.
Career
Financial services
Before he became an entrepreneur, Pincus worked in venture capital and financial services for six years. After graduating from Wharton, Pincus spent two years working as an analyst in the New Media Group at
Lazard Freres & Co. After that time, he moved to Hong Kong, where he was a Vice President for Asian Capital Partners for two years.
He returned to the United States in order to attend Harvard Business School (HBS) where he was a contemporary of
Chris Hohn,
Guy Spier and
Chris Shumway.
He graduated in 1993 and also spent a summer as an associate for
Bain & Co. in 1992.
After Pincus graduated from Harvard Business School, he took a job as a manager of corporate development at
Tele-Communications, Inc., which is now AT&T Cable. A year later, he joined Columbia Capital as vice president, where he led investments in new media and software startups in Washington, D.C. for a year.
Entrepreneur
Freeloader
In 1995, Pincus founded his first startup, Freeloader, Inc. Freeloader was backed by
Fred Wilson and
Softbank
is a Japanese multinational Investment company, investment holding company headquartered in Minato, Tokyo, that focuses on investment management. The group primarily invests in companies operating in technology that offer goods and services ...
. The company was acquired seven months after its launch by Individual, Inc., for $38 million.
Sean Parker
Sean Parker (born December 3, 1979) is an American entrepreneur and philanthropist, most notable for co-founding the file-sharing computer service Napster, and was the first president of the social networking website Facebook. He also co-foun ...
worked as a summer intern at Freeloader when he was 14 years old. He later went on to co-found
Napster
Napster was an American proprietary peer-to-peer (P2P) file sharing application primarily associated with digital audio file distribution. Founded by Shawn Fanning and Sean Parker, the platform originally launched on June 1, 1999. Audio shared ...
, and Pincus became Napster's first investor with an investment of $100,000.
Support.com
He then started his second company, Support.com, in August 1997. As Chairman and CEO, Pincus built the company into a leading provider of help desk automation software. The company went public in July 2000 at a $1.5 billion valuation. In 2002, the company changed its name from Support.com to SupportSoft, Inc.
Tribe.net
In 2003, at age 37, Pincus founded his third startup, Tribe.net, an early social network.
Tribe.net partnered with major local newspapers and was backed by
The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
,
Knight Ridder
Knight Ridder was an American media company, specializing in newspaper and Internet publishing. It was bought by McClatchy on June 27, 2006, allowing the latter to become the second largest newspaper publisher in the United States at the time ...
Digital, and
Mayfield Fund
Mayfield, also known as Mayfield Fund, is a US-based venture capital firm that focuses on early-stage to growth-stage investments in enterprise and consumer technology companies. Founded in 1969 and based in Menlo Park, California.
History
The ...
and
Guy Spier,. In 2007,
Cisco Systems
Cisco Systems, Inc. (using the trademark Cisco) is an American multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develops, m ...
acquired the core technology of Tribe.net to develop a social networking platform for its digital media services group.
In 2003, Pincus and
Reid Hoffman
Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily ...
purchased the
Six Degrees patent, a broad, sweeping patent that describes a social network service that is the heart of social networks from the extinct Sixdegrees.com company for $700,000. Pincus and Hoffman stated at the time that their objective in buying the patent was to protect innovation in social networking and to prevent large companies from interfering with this. Pincus and Hoffman never enforced the patent.
Investing
Pincus was a founding investor in
Napster
Napster was an American proprietary peer-to-peer (P2P) file sharing application primarily associated with digital audio file distribution. Founded by Shawn Fanning and Sean Parker, the platform originally launched on June 1, 1999. Audio shared ...
,
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
,
Friendster
Friendster was a social networking service originally based in Mountain View, California, founded by Jonathan Abrams and launched in March 2003.Eric Eldon, August 4, 2008.Friendster raises $20 million, nabs a Googler to be CEO" VentureBeat. ...
,
Snapchat
Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...
,
Xiaomi
Xiaomi (; ) is a Chinese multinational corporation and technology company headquartered in Beijing, China. It is best known for consumer electronics software electric vehicles. It is the second-largest manufacturer of smartphones in the worl ...
and
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
.
He was also an early investor in
JD.com,
Brightmail (later acquired by
Symantec for $400m), and Buddy Media (acquired by
Salesforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and ap ...
for $800m). In 2015, Pincus invested in the
nootropics
Nootropics ( or ) (colloquially brain supplements, smart drugs, cognitive enhancers, memory enhancers, or brain boosters) are chemical substances which purportedly improve cognitive functions, such as attention, memory, wakefulness, and self- ...
company HVMN (formerly
Nootrobox), man-made diamond company Diamond Foundry, and in 2014 automated investment service firm Wealthfront.
Zynga
In July 2007 Pincus founded his fourth company, Zynga Inc., named after his deceased
American bulldog
The American bulldog is a large, muscular dog breed, breed of mastiff-type dog. Their ancestors were brought to the British North American colonies where they worked on small farms and ranches.
History
Dog breeds defined to any standard onl ...
Zinga. Zynga developed games on top of social networks such as Facebook,
Myspace
Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
, and
Bebo.
In 2011, Pincus took the company public with a $1 billion IPO. Pincus was CEO of the company from 2007 to 2013. On July 1, 2013, Zynga recruited
Don Mattrick, the former president of Interactive Entertainment Business at
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
, to succeed Pincus as CEO. Pincus remained actively involved in the company as Chairman of the Board and Chief Product Officer, but stepped down from his role as chief product officer to focus on his role as chairman of the board, the company announced in April 2014.
Pincus returned to the role of CEO of Zynga in April 2015. On March 7, 2016, Pincus stepped down as CEO, but continued his association with Zynga as Executive Chairman of the Board with
Frank Gibeau in the role of CEO. In 2018, citing his confidence in Zynga's management, Pincus voluntarily reduced his voting rights in the company from 70% to 10% and stepped back to a non-executive chairman role''.''
Start-ups
In 2014 Pincus started Superlabs, an incubator to develop products. Zynga acquired Superlabs in 2015.
In 2017, Pincus, alongside Reid Hoffman and
Adam Werbach, launched
Win the Future, a movement within the Democratic Party.
Reinvent Capital and SPACs
In 2018, with
Reid Hoffman
Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily ...
and Michael Thompson, Pincus co-founded Reinvent Capital, an investment firm that invests in internet, software, and media companies. Reinvent Capital has made investments in
Zipline
A zip-line, zip line, zip-wire, flying fox, or death slide''Who Really Benefits from Tourism'', Publ. Equations, Karnataka, India, 2010. Working Papers Series. "Canopy Tourism"page 37/ref>Jacques Marais, Lisa De Speville, ''Adventure Racing'', ...
,
goPuff,
Dataminr, Nimble Robotics,
Oscar Health
Oscar Health, Inc. is an American health insurance company, founded in 2012 by Joshua Kushner, Kevin Nazemi and Mario Schlosser, and is headquartered in New York City. The company focuses on the health insurance industry through telemedicine, ...
,
Lyft
Lyft, Inc. is an American company offering ride-hailing services, motorized scooters, and bicycle-sharing systems in the United States and Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand a ...
,
all.Health,
Convoy
A convoy is a group of vehicles, typically motor vehicles or ships, traveling together for mutual support and protection. Often, a convoy is organized with armed defensive support and can help maintain cohesion within a unit. It may also be used ...
,
SpaceX
Space Exploration Technologies Corp., commonly referred to as SpaceX, is an America, American space technology company headquartered at the SpaceX Starbase, Starbase development site in Starbase, Texas. Since its founding in 2002, the compa ...
,
and
Aurora Innovation.
In September 2020, Reinvent launched Reinvent Technology Partners (RTP), a
special purpose acquisition company (SPAC) which raised $690 million in its IPO. In February 2021, RTP announced a merger with
electronic vertical take-off and landing aircraft pioneer
Joby Aviation, valuing the company at $5 billion. Other investors included
Uber Technologies, The
Baupost Group,
BlackRock
BlackRock, Inc. is an American Multinational corporation, multinational investment company. Founded in 1988, initially as an enterprise risk management and fixed income institutional asset manager, BlackRock is the world's largest asset manager ...
,
Fidelity Management & Research, and
Baillie Gifford
Baillie Gifford & Co is a British investment management firm which is wholly owned by partners, all of whom work within the firm. It was founded in Edinburgh, Scotland, in 1908 and still has its headquarters in the city. It has corporate offices ...
.
In November 2020, the group launched its second SPAC, Reinvent Technology Partners Z, which raised $230 million in its IPO. In March 2021, RTPZ announced a merger with insurance technology company
Hippo
The hippopotamus (''Hippopotamus amphibius;'' ; : hippopotamuses), often shortened to hippo (: hippos), further qualified as the common hippopotamus, Nile hippopotamus and river hippopotamus, is a large semiaquatic Mammal, mammal native to su ...
Insurance. Hippo provides home insurance in the United States, and uses artificial intelligence and big data to aggregate and analyze property information.
In February 2021, Pincus and Reinvent partners announced its third SPAC, Reinvent Technology Partners Y, raising $977.5 million in its IPO. In July 2021, RTPY announced a plan to merge with Pittsburgh-based
Aurora Innovation, which is developing Level 4 self-driving technology for trucks and passenger vehicles.
Philanthropy and community service
Presidio Trust
Pincus is a former member of the board of the
Presidio Trust, a federal agency that operates and maintains the Presidio as part of the Golden Gate Recreation Area. He was appointed to the board by
President Obama in 2017.
Zynga.org
In October 2009, Pincus started
Zynga.org, which is "committed to transforming the world through virtual social goods." Zynga.org has since raised more than $20 million
for more than 50 international nonprofits by occasionally selling virtual goods for charitable causes.
[Zynga Will No Longer Take A Cut Of Charitable Donations](_blank)
. Techcrunch.com (2010-11-16). Retrieved on July 9, 2011. During his time at Zynga Pincus created features for several gaming sites that allowed players to donate to the
San Francisco Society for the Prevention of Cruelty to Animals (SPCA); two organizations in
Haiti
Haiti, officially the Republic of Haiti, is a country on the island of Hispaniola in the Caribbean Sea, east of Cuba and Jamaica, and south of the Bahamas. It occupies the western three-eighths of the island, which it shares with the Dominican ...
, FATEM and
Fonkoze, raising $427,000 in less than three weeks in October 2009. In January 2010 Zynga.org had raised $1.5 million in five days for
Haiti Earthquake relief. The money was distributed within just two days. The total Zynga.org raised during 2010 for earthquake relief in Haiti was $3 million. In 2011 they raised an additional $2 million for rescue efforts in Japan after the earthquake and tsunami that devastated the country.
On March 11, 2011, Zynga announced that 100 percent of the proceeds from the purchase of virtual goods from more than seven of its games would go toward Japan's
Save the Children
The Save the Children Fund, commonly known as Save the Children, is an international non-governmental organization. It was founded in the UK in 1919; its goal is to improve the lives of children worldwide.
The organization raises money to imp ...
Earthquake Emergency Fund. During the 2012 holiday season, Zynga.org partnered with
Toys for Tots
Toys for Tots is a program run by the United States Marine Corps Reserve which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. It was founded in 1947 by reservist Major Bill Hendricks.
The Marine T ...
in its largest charitable campaign not related to disaster relief. The campaign raised $745,000, with 100 percent of the purchase price of certain virtual goods going to Toys for Tots.
In 2014, Zynga raised $1 million for
Water.org, a
Kansas City
The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more t ...
,
Missouri
Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
-based charity that funds clean water projects in developing countries.
Zynga match
Zynga announced in June 2020 that they created a $25 million fund to invest in charitable causes and educational organizations that promote diversity and inclusion.
Oakland Undivided Campaign
In May 2020, Pincus donated $700,000 to the
Oakland Unified School District
Oakland Unified School District is a public education school district that operates a total of 80 elementary schools (TK–5), middle schools (6–8), and high schools (9–12). There are also 28 district-authorized charter schools in Oakland, ...
and City of
Oakland
Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, with a population of 440,646 in 2020. A major West Coast port, Oakland is ...
to help meet their $12.5 million goal towards eliminating the prevalent
digital gap that exists in Oakland.
Roden Crater Project
In February 2020, Pincus donated $3 million to
Roden Crater, a large scale Land artwork by
James Turrell
James Turrell (born May 6, 1943) is an American artist known for his work within the Light and Space movement. He is considered the "master of light" often creating art installations that mix natural light with artificial color through openings ...
within a dormant volcano in the Painted Desert region of Northern Arizona. The contributions bring the project closer to completion which the artist hopes to open within the next five years.
Bolinas COVID-19 testing
In April 2020, Pincus, Finnish entrepreneur
Jyri Engeström and biotech executive Cyrus Harmon, organized and financed community-wide COVID-19 testing in their hometown of
Bolinas, California. It was one of the first cases of community-wide testing in the US. Through their efforts Bolinas was able to test every one of its 1,600 residents for COVID-19 for free. Pincus donated the first $100,000 for the initiative, since it was not covered by government funds.
Canal Alliance
Pincus donated over $100,000 to Canal Alliance in June 2020. Canal Alliance works to provide relief from COVID-19 to families in need.
Political views
Pincus describes his views as libertarian.
He co-hosted a fundraiser for
Kamala Harris
Kamala Devi Harris ( ; born October 20, 1964) is an American politician and attorney who served as the 49th vice president of the United States from 2021 to 2025 under President Joe Biden. She is the first female, first African American, and ...
's 2016 Senate campaign and in 2020, along with many other Silicon Valley tech billionaires, gave the legal maximum dollar amount to support
Joe Biden
Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
’s presidential campaign. In July 2024, Pincus wrote that "Biden looks even riskier than Trump," disagreed with calls for Harris to replace Biden on the Democratic ticket, and praised aspects of Donald Trump's presidency.
Personal life
In 2008, Pincus married Alison Gelb, who founded
One Kings Lane, a furniture and home accessories sales website that was sold to
Bed Bath & Beyond in 2016. They have three children, twin girls and a boy, and live in the
Pacific Heights
Pacific Heights (often referred to as Pac Heights) is a wealthy neighborhood in San Francisco, California, United States. It has panoramic views of the Golden Gate Bridge, San Francisco Bay, the Palace of Fine Arts, Alcatraz, Presidio of San Fr ...
neighborhood of
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
. In March 2017, the couple divorced.
Pincus spends his time away from work with his daughters, cycling,
surfing, playing soccer
and doing yoga.
He joined
The Giving Pledge
The Giving Pledge is a charitable campaign, founded by Bill Gates and Warren Buffett, to encourage wealthy people to contribute a majority (i.e. more than 50%) of their wealth to philanthropic causes. , the pledge has had 236 signatories from 28 ...
in 2022, committing to donating most of his wealth.
Why have only 5 billionaires signed up for the Giving Pledge this year?
South China Morning Post October 30, 2022.
References
External links
Mark Pincus Blog
Zynga Corporate Site
Zynga.org Site
{{DEFAULTSORT:Pincus, Mark
Living people
American computer businesspeople
Harvard Business School alumni
Wharton School alumni
1966 births
Bain & Company employees
American technology company founders
20th-century American Jews
American billionaires
American technology chief executives
Zynga people
21st-century American businesspeople
Businesspeople from Chicago
American video game businesspeople
21st-century American Jews
Francis W. Parker School (Chicago) alumni