MacExpo London was a

trade show A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...

dedicated to the

Apple Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software ...

and

iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...

which was held annually in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

at the

Olympia Exhibition Centre Olympia London, sometimes referred to as the Olympia Exhibition Centre, is an exhibition centre, event space and conference centre in West Kensington, in the London Borough of Hammersmith and Fulham, London, England. A range of international ...

from 2002 to 2007.Apple trade show returns to UK in 2012
/ref> It was a major part of Apple's calendar.

Background

In 2004, Macworld UK, part of the IDG UK division of IDG, created two Macworld Conference events on its own: one standalone conference, and one conference adjoining the MacExpo trade show in London. In 2005, the show attracted 25,000 visitors and 185 exhibitors. Many large corporations attended the show including

Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...

, Adobe Systems, Quark, Inc. and others. Apple Inc. also attended each year with a large booth. MacExpo included product demonstrations, special offers, speeches and more. Unlike the larger and more influential MacWorld Conference & Expo held annually in January in

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...

, then-CEO

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...

did not attend MacExpo for keynote speeches; However, MacExpo remained the largest annual event for the Macintosh and related Apple products in many countries in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...

. In 2011, the IT retail industry site PCR announced that it would run a conference called ''AppleExpo'' in May 2012 at

Earls Court Exhibition Centre Earls Court Exhibition Centre was a major international exhibition and events venue just west of central London. At its peak it is said to have generated a £2 billion turnover for the economy. It replaced exhibition and entertainment grounds, ...

, London.

References

Macintosh platform Computer-related trade shows Apple Inc. conferences {{Mac-stub