MTV Flux was a television channel in the

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and

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. The version in the UK and Ireland launched on 6 September 2006. The brand started as a

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on 1 August. It used bandwidth that was originally used to broadcast VH2. There is an MTV 'Flux' channel in

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, which launched in 2007. Unlike VH2, which focused mainly on

indie music Independent music (also commonly known as indie music, or simply indie) is a broad style of music characterized by creative freedoms, low-budgets, and a do-it-yourself approach to music creation, which originated from the liberties afforded by in ...

, MTV Flux broadcast a wider range of music, music videos, and music-related programming, with styles ranging from current chart hits to classic pop/rock songs. The idea of the channel was to give viewers "control" by allowing them to send in video clips to the website and the TV channel if approved by the online community and (for television broadcast).

Shows

The first show broadcast on MTV Flux was ''Up, Up, Down, Down...'' (short for the complete

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which serves as its full official title), an hour-long show, hosted by Colin Griffiths nominally about computer games interspersed with music videos and user-submitted content. Other shows included: *''Fan Clash'': an interactive show where fans of bands compete head-to-head for the coveted 'Snart'. *''Flux Me I'm Famous'': A mixture of shoutouts where members of the public throw to their own flux profiles and advertise themselves, user generated films and music videos. *''The Great MTV Flux Run'' (summer 2007): an interactive sports show hosted by Rob Petit. *''Obsession Session'': Dedicated fans tell all about themselves and the bands they adore. *''Pod Stars'': The zen den where celebrities hang out and do anything in the Flux Pod, an inflatable white enclave. Followed by their music videos.

Website

The now defunct MTV Flux website allowed users to register and create a unique web page in the style of social networking sites like

MySpace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...

. This page also allowed users to create avatars as well as upload pictures and video.

Closure

On 21 January 2008 AGB Nielsen Media Research announced for

BARB Barb or the BARBs or ''variation'' may refer to: People * Barb (name), a list of people and fictional characters with the given name or surname * Barb, a term used by fans of Nicki Minaj to refer to themselves * The Barbs, a band Places * Barb, ...

subscribers that MTV Flux would be rebranded as MTV One +1 on 1 February 2008. MTV Flux ceased at 6am with MTV One +1 launching at 12noon on the same day.

References

External links

MTV Flux
at MTV.co.uk (Archived 3 October 2007)

at MTV Flux Japan MTV channels Defunct music video networks Defunct television channels in the United Kingdom Television channels and stations established in 2006 Television channels and stations disestablished in 2008 {{UK-tv-channel-stub