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Leonardo is an
unincorporated community An unincorporated area is a region that is not governed by a local municipal corporation. Widespread unincorporated communities and areas are a distinguishing feature of the United States and Canada. Most other countries of the world either have ...
and
census-designated place A census-designated place (CDP) is a Place (United States Census Bureau), concentration of population defined by the United States Census Bureau for statistical purposes only. CDPs have been used in each decennial census since 1980 as the count ...
(CDP) within Middletown Township, in Monmouth County,
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
, United States.New Jersey: 2010 - Population and Housing Unit Counts - 2010 Census of Population and Housing (CPH-2-32)
United States Census Bureau The United States Census Bureau (USCB), officially the Bureau of the Census, is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. The Census Bureau is part of t ...
, August 2012. Accessed December 16, 2012.
As of the
2010 United States Census The United States census of 2010 was the twenty-third United States national census. National Census Day, the reference day used for the census, was April 1, 2010. The census was taken via mail-in citizen self-reporting, with enumerators servi ...
, the CDP's population was 2,757.DP-1 - Profile of General Population and Housing Characteristics: 2010 Demographic Profile Data for Leonardo CDP, New Jersey
United States Census Bureau The United States Census Bureau (USCB), officially the Bureau of the Census, is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. The Census Bureau is part of t ...
. Accessed August 7, 2012.
The ZIP code for Leonardo is 07737.


History

Leonardo is named for Henry and James Leonard, the first ironmasters of New Jersey. During World War II, the large dock complex of
Naval Weapons Station Earle Naval Weapons Station Earle is a United States Navy base in Monmouth County, New Jersey, United States. Its distinguishing feature is a pier in Sandy Hook Bay where ammunition can be loaded and unloaded from warships at a safe distance from heavi ...
was built to supply ammunition to the forces. Leonardo is known as the site of the only casualties of the US Nike Missile program. On May 22, 1958, an Ajax missile exploded at the Nike missile base in Leonardo, killing six soldiers and four civilians. Since the
Project Nike Project Nike (Greek: Νίκη, "Victory") was a U.S. Army project, proposed in May 1945 by Bell Laboratories, to develop a line-of-sight anti-aircraft missile system. The project delivered the United States' first operational anti-aircraft mi ...
shutdown in 1974, the Leonardo launch base, designated NY-53, has been redeveloped into single-family home sites.


Geography

Leonardo is located on the south shore of
Raritan Bay Raritan Bay is a bay located at the southern portion of Lower New York Bay between the U.S. states of New York and New Jersey and is part of the New York Bight. The bay is bounded on the northwest by New York's Staten Island, on the west by Per ...
. According to the
United States Census Bureau The United States Census Bureau (USCB), officially the Bureau of the Census, is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. The Census Bureau is part of t ...
, Leonardo had a total area of 0.603 square miles (1.562 km2), including 0.595 square miles (1.540 km2) of land and 0.008 square miles (0.021 km2) of water (1.38%).US Gazetteer files: 2010, 2000, and 1990
,
United States Census Bureau The United States Census Bureau (USCB), officially the Bureau of the Census, is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. The Census Bureau is part of t ...
. Accessed September 4, 2014.


Schools

It is served by the Middletown Township Public School District. Leonardo is home to Bayshore Middle School and Leonardo Elementary School. Bayshore Middle School has a population of 623 students and is ranked the 267th middle school out of 745 in the State of New Jersey. Leonardo Elementary school has a population of 285 students and is ranked 790th out of 1360 elementary schools in New Jersey.


Demographics


Census 2010


Census 2000

As of the
2000 United States Census The United States census of 2000, conducted by the Census Bureau, determined the resident population of the United States on April 1, 2000, to be 281,421,906, an increase of 13.2 percent over the 248,709,873 people enumerated during the 1990 cen ...
there were 2,823 people, 987 households, and 753 families living in the CDP. The
population density Population density (in agriculture: Stock (disambiguation), standing stock or plant density) is a measurement of population per unit land area. It is mostly applied to humans, but sometimes to other living organisms too. It is a key geographical ...
was 1,758.0/km2 (4,523.1/mi2). There were 1,017 housing units at an average density of 633.3/km2 (1,629.5/mi2). The racial makeup of the CDP was 95.85%
White White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White o ...
, 0.53%
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
, 0.25% Native American, 0.50% Asian, 0.11%
Pacific Islander Pacific Islanders, Pasifika, Pasefika, or rarely Pacificers are the peoples of the Pacific Islands. As an ethnic/racial term, it is used to describe the original peoples—inhabitants and diasporas—of any of the three major subregions of O ...
, 0.46% from
other races Other often refers to: * Other (philosophy), a concept in psychology and philosophy Other or The Other may also refer to: Film and television * ''The Other'' (1913 film), a German silent film directed by Max Mack * ''The Other'' (1930 film), a ...
, and 0.89% from two or more races.
Hispanic The term ''Hispanic'' ( es, hispano) refers to people, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to viceroyalties forme ...
or Latino of any race were 4.85% of the population.DP-1 - Profile of General Demographic Characteristics: 2000 from the Census 2000 Summary File 1 (SF 1) 100-Percent Data for Leonardo CDP, New Jersey
,
United States Census Bureau The United States Census Bureau (USCB), officially the Bureau of the Census, is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. The Census Bureau is part of t ...
. Accessed August 8, 2012.
There were 987 households, out of which 35.9% had children under the age of 18 living with them, 61.5% were married couples living together, 10.4% had a female householder with no husband present, and 23.7% were non-families. 19.1% of all households were made up of individuals, and 4.9% had someone living alone who was 65 years of age or older. The average household size was 2.86 and the average family size was 3.31. In the CDP the population was spread out, with 25.9% under the age of 18, 7.7% from 18 to 24, 33.3% from 25 to 44, 24.7% from 45 to 64, and 8.4% who were 65 years of age or older. The median age was 37 years. For every 100 females, there were 100.4 males. For every 100 females age 18 and over, there were 98.8 males. The median income for a household in the CDP was $64,432, and the median income for a family was $66,750. Males had a median income of $49,716 versus $30,400 for females. The
per capita income Per capita income (PCI) or total income measures the average income earned per person in a given area (city, region, country, etc.) in a specified year. It is calculated by dividing the area's total income by its total population. Per capita i ...
for the CDP was $23,422. About 3.4% of families and 4.1% of the population were below the
poverty line The poverty threshold, poverty limit, poverty line or breadline is the minimum level of income deemed adequate in a particular country. The poverty line is usually calculated by estimating the total cost of one year's worth of necessities for t ...
, including 5.7% of those under age 18 and 3.8% of those age 65 or over.


Transportation

New Jersey Transit New Jersey Transit Corporation, branded as NJ Transit, and often shortened to NJT, is a state-owned public transportation system that serves the U.S. state of New Jersey, along with portions of New York State and Pennsylvania. It operates bu ...
offers local bus service on the
834 __NOTOC__ Year 834 ( DCCCXXXIV) was a common year starting on Thursday (link will display the full calendar) of the Julian calendar. Events By place Europe * March 1 – Emperor Louis the Pious is restored as sole ruler of the Fr ...
route.


Notable people

People who were born in, residents of, or otherwise closely associated with Leonardo include: *
Donald De Lue Donald Harcourt De Lue (October 5, 1897, Boston, Massachusetts – August 26, 1988, Leonardo, New Jersey) was an American sculptor, best known for his public monuments. Life and career De Lue studied at the Boston Museum of Fine Arts and la ...
(1897-1988), sculptor. *
Billy Devaney William Joseph Peter Francis Devaney (born March 7, 1955) is a professional American football analyst on ESPN. Prior to that Devaney was a football executive. He was the general manager for the St. Louis Rams of the National Football League from ...
(born 1955), former General Manager of the
St. Louis Rams The St. Louis Rams were a professional American football team of the National Football League (NFL). They played in St. Louis from 1995 to the 2015 season, before moving back to Los Angeles, where the team had played from 1946 to 1994. The arr ...
. * Bill Kunkel (1936-1985), former Major League Baseball pitcher and umpire. * Jeff Kunkel (born 1962) former major-league
shortstop Shortstop, abbreviated SS, is the baseball or softball fielding position between second and third base, which is considered to be among the most demanding defensive positions. Historically the position was assigned to defensive specialists wh ...
. Fictional characters associated with Leonardo: *
Jay and Silent Bob Jay and Silent Bob are fictional characters portrayed by Jason Mewes and Kevin Smith, respectively, in Kevin Smith's View Askewniverse, a fictional universe created and used in most of the films, comics, and television programs written and produ ...
- fictional characters portrayed by
Jason Mewes Jason Edward Mewes (born June 12, 1974) is an American actor, comedian, film producer, and podcaster. He is best known for playing Jay, the vocal half of the duo Jay and Silent Bob, in longtime friend Kevin Smith, Kevin Smith's films. Early lif ...
and
Kevin Smith Kevin Patrick Smith (born August 2, 1970) is an American filmmaker, actor, comedian, comic book writer, author, YouTuber, and podcaster. He came to prominence with the low-budget comedy buddy film '' Clerks'' (1994), which he wrote, directed, ...
, respectively, in Kevin Smith's
View Askewniverse The View Askewniverse is a fictional universe created by writer/director Kevin Smith, featured in several films, comics and a television series; it is named for Smith's production company, View Askew Productions. The characters Jay and Silent ...
(a fictional universe created and used in most films, comics and television by Kevin Smith). *
Randal Graves This is a list of major and recurring characters in Kevin Smith's fictional universe known as the View Askewniverse. ''Clerks'' (1994) Dante Hicks Dante Hicks, played by Brian O'Halloran, is 22 (33 in ''Clerks II, 49 in Clerks III''), works at ...
- a fictional character portrayed by Jeff Anderson, and
Dante Hicks This is a list of major and recurring characters in Kevin Smith's fictional universe known as the View Askewniverse. ''Clerks'' (1994) Dante Hicks Dante Hicks, played by Brian O'Halloran, is 22 (33 in ''Clerks II, 49 in Clerks III''), works at ...
, Randal's friend and counterpart, played by
Brian O'Halloran Brian Christopher O'Halloran (born December 20, 1969) is an American actor, producer, and podcaster best known for playing Dante Hicks in Kevin Smith's debut 1994 film '' Clerks'' and its 2006 and 2022 sequels '' Clerks II'' and '' Clerks III' ...
. Randal Graves and Dante Hicks, along with Jay and Silent Bob, are the main characters in the ViewAskewniverse, and have starred in all but three
Kevin Smith Kevin Patrick Smith (born August 2, 1970) is an American filmmaker, actor, comedian, comic book writer, author, YouTuber, and podcaster. He came to prominence with the low-budget comedy buddy film '' Clerks'' (1994), which he wrote, directed, ...
films.


In media

The community is best known as the site of the Quick Stop convenience store and RST Video store (located at 58 Leonard Avenue, just north of Route 36) that was the main location for the 1994 film ''
Clerks A clerk is someone who works in an office. A retail clerk works in a store. Office holder Clerk(s) may also refer to a person who holds an office, most commonly in a local unit of government, or a court. *Barristers' clerk, a manager and adminis ...
'', directed by
Kevin Smith Kevin Patrick Smith (born August 2, 1970) is an American filmmaker, actor, comedian, comic book writer, author, YouTuber, and podcaster. He came to prominence with the low-budget comedy buddy film '' Clerks'' (1994), which he wrote, directed, ...
, who worked at the store at the time. The same store was also used by Smith in his films ''
Chasing Amy ''Chasing Amy'' is a 1997 American romantic comedy-drama film written and directed by Kevin Smith and starring Ben Affleck, Joey Lauren Adams, and Jason Lee. The film is about a male comic artist (Affleck) who falls in love with a lesbian woman ...
'' (1997), ''
Jay and Silent Bob Strike Back ''Jay and Silent Bob Strike Back'' is a 2001 American satirical stoner buddy comedy film written and directed by Kevin Smith, the fifth to be set in his View Askewniverse, a growing collection of characters and settings that developed out of h ...
'' (2001), ''
Clerks II ''Clerks II'' is a 2006 American comedy film written and directed by Kevin Smith, the sequel to his 1994 film ''Clerks'', and his sixth feature film to be set in the View Askewniverse. The film stars Brian O'Halloran, Jeff Anderson, Rosario Daw ...
'' (2006) and ''
Jay and Silent Bob Reboot ''Jay and Silent Bob Reboot'' is a 2019 American satirical buddy stoner comedy film written, directed, edited by, and starring Kevin Smith. Referring to his 2001 comedy ''Jay and Silent Bob Strike Back'', Smith has described the film as a rema ...
'' (2019), and was part of a deleted scene from his film '' Mallrats'' (1995). The location was also used in Kevin Smith's short-lived television show '' Clerks: The Animated Series'' (2000), which ran for six episodes on ABC before its abrupt cancellation in mid-2000. The program's character Leonardo Leonardo (voiced by actor Alec Baldwin) was named after the town, and several of the characters resided and/or worked in Leonardo. The video store is now closed and only used for storage.Talty, Stephan. "The Clerk, the Girl and the Corduroy Hand Job", ''
Playboy ''Playboy'' is an American men's Lifestyle magazine, lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from H ...
'', Vol. 45, Iss. 12, pg. 150-152+216-220, December 1998.


References

{{Monmouth County, New Jersey Census-designated places in Monmouth County, New Jersey Middletown Township, New Jersey Raritan Bayshore