MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include

customer experience Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase st ...

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

, creative, media, technology, user experience (UX) and strategy. It is part of the

MullenLowe Group MullenLowe Global, formerly MullenLowe Group, is a marketing communications Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & S ...

global network, which is owned by global agency network

Interpublic Group The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB (advertising agency), FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Spe ...

(IPG).

History

Profero launched on 25 March 1998 by brothers Daryl and Wayne Arnold. During the same year Profero acquired

Sky (UK and Ireland) Sky UK Limited (formerly British Sky Broadcasting Limited (BSkyB)), trading as Sky, is a British broadcaster and telecommunications company that provides television, broadband internet, fixed line and mobile telephone services to consumers a ...

as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day. Since 1998 ''Profero Group'' have produced over 4,000 campaigns for clients including M&S, COI and

Western Union The Western Union Company is an American multinational financial services corporation headquartered in Denver, Denver, Colorado. Founded in 1851 as the New York and Mississippi Valley Printing Telegraph Company in Rochester, New York, the co ...

, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first

digital Digital usually refers to something using discrete digits, often binary digits. Businesses *Digital bank, a form of financial institution *Digital Equipment Corporation (DEC) or Digital, a computer company *Digital Research (DR or DRI), a software ...

agency to join the

Institute of Practitioners in Advertising The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. History F ...

, a move that led to further development of the company and the opening of additional regional offices. From 2000 to 2010 Profero opened offices across the world to develop their global offering (

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, and

Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...

). Profero were responsible for the concept behind Factory Shanghai in Shanghai, China. In July 2012, Profero’s acquired New York City-based Hispanic agency Vox Collective, its second expansion in America, seen as a move to increase the Profero Group's influence across Latin American markets. On 21 January 2014, Profero was acquired by Lowe & Partners, and began operating globally as MullenLowe Profero. On 7 March 2017, MullenLowe appointed Razorfish’s Vincent Digonnet as APAC CEO. In December, Profero co-founder and group head Wayne Arnold departed the company. With the announcement, Aaron Reitkopf was appointed Global Chairman. In April 2018, MullenLowe Group CEO UK Dale Gall left the company, and was replaced by Jeremy Hine. In April 2020, MullenLowe Profero parent MullenLowe Group merged its MullenLowe Open agency into MullenLowe Profero. In June, the company announced that APAC CEO Digonnet was retiring, and that the division would be jointly led by previous MullenLowe Group Southeast Asia CEO Paul Soon and MullenLowe Profero in Tokyo CEO James Hollow.

References

External links

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Alchemy Leads LLC
{{Authority control Information technology management Advertising agencies of the United Kingdom Marketing companies established in 1998 1998 establishments in the United Kingdom