"Lotto" is a song by South Korean–Chinese boy band
Exo
Exo (; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay Zhang, Lay, Baekhyun, Chen (singer), Chen, Chanyeol, ...
, released on August 18, 2016, for the repackaged edition of their third studio album ''
Lotto''. It was released in both Korean and Chinese versions by their label
SM Entertainment
SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
.
Background and release
Produced by
LDN Noise
LDN Noise (pronounced ''London Noise'') is a British songwriting and record production duo based in London, England. Consisting of songwriter Greg Bonnick and DJ Hayden Chapman, the duo has worked with artists such as Nathan Sykes, Nick Jon ...
, "Lotto" is described as "
hip-hop
Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...
" song enhanced by the heavy
Auto-Tune
Auto-Tune is audio processor software released on September 19, 1997, by the American company Antares Audio Technologies. It uses a proprietary device to measure and Pitch correction, correct pitch in music. It operates on different principles ...
with the lyrics about a man feeling so lucky, like he won the lottery after meeting the girl he loves. The song was released on August 18 together with the repackage album. Exo began performing the song on South Korean music TV shows on the following day.
Music video
The Korean and Chinese music videos for "Lotto" were released on August 18, 2016, with choreography by
Shit Kingz.
The music video is described as "
casino
A casino is a facility for gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shops, cruise ships, and other tourist attractions. Some casinos also host live entertainment, such as stand-up comedy, conce ...
themed" and opens with the sound of a slot machine. Apart from Exo performing the song's high-powered choreography, it also shows scenes of the members gambling, watching cockfights, burning piles of money, and other risk-driven activities, before they and a female co-star are taken down by a S.W.A.T. team. The Korean version was the tenth most-watched K-pop music video on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
in 2016. On December 8, 2018, the Korean music video surpassed 100 million views on YouTube.
Promotion
Exo began performing the song on South Korean music television programs on August 19. Member
Kai was absent from promotional activities due to an injury he sustained during the concert tour. "Lotto" was deemed "unfit for broadcast" by
KBS,
MBC and
Mnet, thus was promoted with modified lyrics under the alternative title "Louder" on these TV channels.
Commercial performance
"Lotto" debuted at number two on the Gaon weekly digital chart and at number one on the ''Billboard'' World Digital Songs chart.
The song went on to win first place seven times in total on South Korean weekly music television shows.
Accolades
Charts
Weekly charts
Monthly charts
Sales
Release history
References
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Exo songs
2016 songs
2016 singles
Songs in Korean
Songs in Chinese
SM Entertainment singles
South Korean hip-hop songs
Music videos directed by Shin Hee-won
Songs with lyrics by Jo Yoon-kyung
Song recordings produced by LDN Noise
South Korean contemporary R&B songs