Logic (stylized as "logic.") is an

electronic cigarette An electronic cigarette (e-cigarette), or vape, is a device that simulates smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As such ...

brand of

Japan Tobacco International JTI - Japan Tobacco International is the international tobacco division of Japan Tobacco (Global Fortune 500), one of the three largest international Big Tobacco product manufacturers. The holding company is JT International SA and headquartere ...

. Logic sells rechargeable and disposable e-cigarettes.

History

Logic Technology Development was founded in 2010 by Eli Alelov and Howard Panes in

Pompano Beach, Florida Pompano Beach ( ) is a city in Broward County, Florida, United States. It is located along the coast of the Atlantic Ocean, just north of Fort Lauderdale, Florida, Fort Lauderdale and 36 miles north of Miami. The nearby Hillsboro Inlet forms part ...

. Panes served as chief operating office of the company. They launched their Logic e-cigarette device on their website in 2011.

Nicotine Nicotine is a natural product, naturally produced alkaloid in the nightshade family of plants (most predominantly in tobacco and ''Duboisia hopwoodii'') and is widely used recreational drug use, recreationally as a stimulant and anxiolytic. As ...

is obtained from a

polyethylene glycol Polyethylene glycol (PEG; ) is a polyether compound derived from petroleum with many applications, from industrial manufacturing to medicine. PEG is also known as polyethylene oxide (PEO) or polyoxyethylene (POE), depending on its molecular wei ...

or propolene glycol

e-liquid An electronic cigarette is a handheld battery-powered vaporizer that simulates smoking, but without tobacco combustion. E-cigarette components include a mouthpiece (drip tip), a cartridge (liquid storage area), a heating element/ atomizer, a m ...

solution, and other chemicals are included such as glycerin and flavorings. The end of the device turns blue when in use. In 2014, Logic Technology Development cited Nielsen in saying that it was the number one e-cigarette company in the United States, although it has also been reported that it was second behind Blu eCigs. In April 2015,

(JTI) agreed to acquire Logic Technology Development. JTI subsequently also rebranded E-lites vapor products (another brand the company acquired before Logic) into Logic.https://www.jt.com/investors/results/annual_report/pdf/2016/annual.fy2016_E_all.pdf Logic products were mainly manufactured in China, although in 2018 JTI opened a factory in Poland for manufacturing Logic as well as the company's

heated tobacco product A heated tobacco product (HTP) is a tobacco product that heats tobacco at a lower temperature than conventional cigarettes. The heat generates an aerosol or smoke to be inhaled from the tobacco, which contains nicotine, a highly addictive chem ...

s. In 2023, the Logic Compact and Logic Pro devices have been discontinued and replaced by a new Logic Vape. The new device has a technology that the company calls MOOV, which consists of device control through intuitive gestures as well as haptic feedback.

Market share

In the first quarter of 2015, Logic Technology Development held a 20% market share in United States convenience stores. Logic held a 12.3% market share in the United States in 2016. It was also ranked number one in Ireland and number three in the UK. By 2019, JTI were selling Logic in many countries such as France, Russia and Greece, and were actively expanding to new markets like Portugal, Kuwait and the UAE. However, its global market share fell by 2021.

Marketing

In a 2013 review of Logic Premium, ''

PCMag ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues . Overview ''PC Magaz ...

'' mentioned:

Regulation

In 2013, Logic's CEO Eli Alelov said that he is not claiming that Logic e-cigarettes are a "health product", but leave the judgment to the public considering it has no smoke or tar. As electronic cigs aren't taxed like regular cigs, Alevov said: "the states hate us, because they're losing money". In March 2021, JTI was forced to stop selling Logic products online in the United States following Congress passing the bill banning

USPS The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or simply the Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal serv ...

from delivering vapor products. In October 2022, the

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...

(FDA) issued marketing denial orders to two Logic

menthol Menthol is an organic compound, specifically a Monoterpene, monoterpenoid, that occurs naturally in the oils of several plants in the Mentha, mint family, such as Mentha arvensis, corn mint and peppermint. It is a white or clear waxy crystallin ...

flavored products, the first time it had done so against a menthol e-cigarette.

References

External links

* {{Electronic cigarettes Electronic cigarette brands