Location-based routing is a system of rules to varying degrees of complexity dictating where inbound

telephone call A telephone call is a connection over a telephone network between the called party and the calling party. First telephone call The first telephone call was made on March 10, 1876, by Alexander Graham Bell. Bell demonstrated his ability to " ...

s from various locations are routed to. The location of call origin is normally determined by the outgoing

caller ID Caller identification (Caller ID) is a telephone service, available in analog and digital telephone systems, including voice over IP (VoIP), that transmits a caller's telephone number to the called party's telephone equipment when the call is ...

of the caller but can also be determined by GPS position or

signal In signal processing, a signal is a function that conveys information about a phenomenon. Any quantity that can vary over space or time can be used as a signal to share messages between observers. The '' IEEE Transactions on Signal Processing' ...

triangulation In trigonometry and geometry, triangulation is the process of determining the location of a point by forming triangles to the point from known points. Applications In surveying Specifically in surveying, triangulation involves only angle ...

, the latter being particularly useful for calls coming from

mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive telephone call, calls over a radio freq ...

Uses

Having a

call management Call management is the process of designing and implementing inbound telephone call parameters, which govern the routing of these calls through a network. The process is most prominently utilized by corporations and the call centre industry and ...

system that knows the location of an incoming call allows for a wide range of applications – *

Retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and th ...

chain-outlets can have a single telephone number nationwide and use location-based routing to route callers automatically to their local store. *

Franchises Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television ...

can be set up under a single

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

with each franchisee servicing a particular locale and fielding its calls. *Inbound

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in ...

enquiries can be relayed automatically to the regional

sales manager Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and ...

appropriate for the caller's location.

Granularity

Routing rules can be specified to different sizes of

catchment area In human geography, a catchment area is the area from which a location, such as a city, service or institution, attracts a population that uses its services and economic opportunities. Catchment areas may be defined based on from where people ar ...

. For instance, a different caller route can be defined for each

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, whil ...

that a call could originate from. This would be done using the international dialling codes of the incoming caller ID. On the other hand, specific

landline A landline (land line, land-line, main line, home phone, fixed-line, and wireline) is a telephone connection that uses metal wires or optical fiber telephone line for transmission, as distinguished from a mobile cellular network, which uses ...

area codes A telephone numbering plan is a type of numbering scheme used in telecommunication to assign telephone numbers to subscriber telephones or other telephony endpoints. Telephone numbers are the addresses of participants in a telephone network, re ...

can be programmed in to have their own specific destination. The furthest that can be gone is to program in separate destinations for individual

telephone number A telephone number is a sequence of digits assigned to a landline telephone subscriber station connected to a telephone line or to a wireless electronic telephony device, such as a radio telephone or a mobile telephone, or to other devices f ...

s that call in. Systems can also be programmed to send callers that withhold their caller ID down a specific route, thereby acting as an anonymous call rejection device.

Uses

Granularity

See also