Li (TV Channel)
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Li (Life Inspired) was a 24-hour Asian lifestyle high-definition television network in Malaysia and Singapore. It launched on 18 August 2009. Before 1st October 2010, Li initially timeshared with another channel,
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on
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channel 706. (which the channel slot was named "Astro Lifestyle HD") Li featured programming focused on lifestyle topics such as food, home, wellness, travel and
style Style, or styles may refer to: Film and television * ''Style'' (2001 film), a Hindi film starring Sharman Joshi, Riya Sen, Sahil Khan and Shilpi Mudgal * ''Style'' (2002 film), a Tamil drama film * ''Style'' (2004 film), a Burmese film * '' ...
. The channel is owned by Li TV International Limited and operated by Li TV Asia Sdn Bhd. Its operational headquarters are located in
Kuala Lumpur, Malaysia Kuala Lumpur (KL), officially the Federal Territory of Kuala Lumpur, is the capital city and a federal territory of Malaysia. It is the largest city in the country, covering an area of with a census population of 2,075,600 . Greater Kuala Lum ...
, with regional offices in Singapore and Hong Kong. The channel was not available in the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
. Star Publications Sdn Bhd served as the airtime sales agent for the channel.


Closure

On 12 July 2017, Li TV officially announced that it would shutdown on October the same year. The channel concluded operations at midnight on 7 October 2017. The decision was attributed to financial losses, totaling US$1.62 million (RM6.96 million) for the financial year ending in 2017, amidst challenges within the media industry.


Programming

The channels airs international content (programmes from Australia, Europe and the United States), as well as Asia content. Li featured six content belts: #Li Ultimate – prime time programmes #Li Body – wellness programmes #Li Savour – food programmes #Li East – Asian programmes #Li Chic – style programmes #Li Space – home programmes


Sources

* {{reflist Television in Malaysia Television stations in Indonesia Television stations in Singapore Defunct television channels Defunct television channels in Singapore Television channels and stations established in 2009 Television channels and stations disestablished in 2017 Mass media in Kuala Lumpur