Let Simon Decide was an online

decision-making In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either r ...

system based on decision science that uses complex

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s and a

personality test A personality test is a method of assessing human personality constructs. Most personality assessment instruments (despite being loosely referred to as "personality tests") are in fact introspective (i.e., subjective) self-report questionnaire ( ...

to help people make decisions. It emerged about the same time that Hunch.com launched and the two websites are often compared together. Let Simon Decide was launched on February 21, 2009 and founded by former

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

director Ricardo Solar, designers, writers, MBAs, analysts and

decision making In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either ra ...

experts. The company is located in

Redondo Beach, California Redondo Beach (Spanish for ''round'') is a coastal city in Los Angeles County, California, United States, located in the South Bay (Los Angeles County), South Bay region of the Greater Los Angeles area. It is one of three adjacent Beach Cities, b ...

. Let Simon Decide became available to the public on May 2, 2009 and is for sale in 2015.

Website Features

Let Simon Decide allows users to select from a list of Simon's decisions or to create their own unique decision. Simon's decisions (separated into categories for Education, Lifestyle, Business & Work, Financial,

Leisure Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. Leis ...

, Purchase, Health, and Student) feature lists of factors to consider, possible alternatives, and links to resources that are related to the decision. Users can rate the outcome of their decisions and publish a summary of their decision with the community, as well as browse through the decisions of others.

Simon's Tools

Let Simon Decide currently offers three

tools that take between 5 and 10 minutes to use: My Scores, My Life Match, and My Points of View. My Scores is the most logical, fact-based tool, ideal for decisions where the user faces multiple appealing alternatives and factors. The user is asked to list their alternatives, list the factors that are important to their decision, rank these factors in order of importance, and score each alternative against each factor. My Life Match is the most personal tool and considers the user's goals, current situation,

personality type In psychology, personality type refers to the psychological classification of different types of individuals. Personality types are sometimes distinguished from personality traits, with the latter embodying a smaller grouping of behavioral tenden ...

, and activities, based on the My Life Profile the user has created. My Points of View is the fastest decision tool and prompts the user to consider his/her decision from four different perspectives."Your tools."
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References

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External links

LetSimonDecide.com
official website Online companies of the United States Social information processing Internet properties established in 2009