Leboncoin () is a

classified ads Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements use ...

website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

founded in

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

in 2006 by the Norwegian conglomerate

Schibsted Schibsted ASA is an international media group. The company has its headquarters in Oslo, Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The ...

. Its economic model is based on the free service for individuals and the matching of local supply and demand. The operating company is called LBC France.

Operation

Le Bon Coin is a

collaborative consumption Collaborative consumption is the set of those resource circulation systems in which consumers both "obtain" and "provide", temporarily or permanently, valuable resources or service (economics), services through direct interaction with other con ...

platform that essentially puts individuals in France in touch with each other when they want to buy or sell. Its economic model is based on the fact that its service is free for individuals, and the geographical location of supply and demand. The site is accessible without prior registration and optional functions are subject to a fee (visibility options made available according to the "

freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...

" business strategy). Professionals are charged for posting ads and advertisers pay to post their messages on the site's pages. While Leboncoin claims to be a content host, since 2018 the site has been acting as a trusted third party for consumer goods transactions and vacation rentals, becoming an

online payment An e-commerce payment system (or an electronic payment system) facilitates the acceptance of electronic payment for offline transfer, also known as a subcomponent of electronic data interchange (EDI), e-commerce payment systems have become increa ...

intermediary through a partnership with the Dutch company

Adyen Adyen is a Dutch payment company with the status of an acquiring bank that allows businesses to accept e-commerce, mobile, and point-of-sale payments. It is listed on the stock exchange Euronext Amsterdam. Adyen offers merchants online servi ...

, which specializes in electronic payment.

Frequentation

According to a survey conducted by

Médiamétrie Médiamétrie (), established in 1985, is a public limited company specialising in audience measurement and research into audio-visual and digital media usage in France. It is especially well known for its Audimat brand whose name is now part of ...

in October 2012, Leboncoin was the second most popular website in France in terms of time spent by its users, behind

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

and ahead of

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

. At the beginning of 2017, Leboncoin totaled, according to

Le Figaro Magazine ''Le Figaro Magazine'' is a French language weekly news magazine published in Paris, France. The magazine is the weekly supplement of the daily newspaper and has been in circulation since 1978. History The magazine is the first supplement of ...

, a monthly audience of 28 million unique visitors. It is the fourth most visited site in France after Google, Facebook and

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. On February 7, 2021, the site recorded 20.4 million visits during the day. In 2023, the site has between 29 and 30 million unique monthly visitors.{{Cite web , date=January 24, 2024 , title=Comment Le Bon Coin est devenu le numéro 1 des annonces immobilières en France , url=https://www.20minutes.fr/economie/immobilier/4071524-20240124-comment-bon-coin-devenu-numero-1-annonces-immobilieres-france , website=20 Minutes

References

Internet properties established in 2006 French companies established in 2006 Companies based in Paris Online marketplaces of France Classified advertising websites

Operation

Frequentation

See also

References