Lava is a heavy-duty hand cleaner in soap bar form manufactured by the WD-40 Company. Unlike typical soap bars, Lava contains ground

pumice Pumice (), called pumicite in its powdered or dust form, is a volcanic rock that consists of extremely vesicular rough-textured volcanic glass, which may or may not contain crystals. It is typically light-colored. Scoria is another vesicula ...

, which gave the soap its name. The soap and pumice combination is intended to scour

tar Tar is a dark brown or black viscous liquid of hydrocarbons and free carbon, obtained from a wide variety of organic materials through destructive distillation. Tar can be produced from coal, wood, petroleum, or peat. "a dark brown or black b ...

, engine grease, paint, dirt, grime, filth, and similar substances from the skin. The original Lava soap (without moisturizers), which was a beige-colored bar, is no longer manufactured.

History

Lava soap was developed in 1893 by the William Waltke Company of

St. Louis St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi and the Missouri rivers. In 2020, the city proper had a populatio ...

. In 1927,

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...

acquired the Lava and Oxydol brands from William Waltke Company. P&G sold the Lava brand to

Block Drug Block Drug Company was a pharmaceutical company based in Jersey City, New Jersey, United States, that specialized in dental care products. Its most popular products included Polident denture cleanser, Poli-Grip denture adhesive, Dentu-Creme dentu ...

in 1995. The WD-40 Company acquired the brand from

in April 1999.

References

External links

Lava Soap Official Website
Former Procter & Gamble brands Products introduced in 1893 Soap brands {{Product-stub