The Larami Corporation was a
toy
A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and p ...
company
A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...
established by David W. Ring in
Philadelphia, Pennsylvania
Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
, in 1959.
It produced licensed toys based on movies and television shows. Often low-quality, these were manufactured in Hong Kong and Japan for sale on grocery store toy aisle racks for under a dollar.
By the 1980s, Larami had a growing
water gun
A water gun (or water pistol, water blaster, or squirt gun) is a type of toy gun designed to shoot jets of water. Similar to water balloons, the primary purpose of the toy is to soak another person in a recreational game such as a water figh ...
product line, and launched the
Super Soaker brand in 1991. In 1995, it was acquired by
Hasbro Inc, which renamed it Larami Inc. before retiring it in 2002.
History
In 1947, David W. Ring and his brother founded Ring Brothers Toy Wholesale, selling toys to retailers out of the back of his car.
Ring founded the Larami Corporation in 1959 after being introduced to toy imports during a trip to Japan earlier that year.
Larami specialized in low-cost, low-quality licensed toys based on popular movies and television shows during the 1960s and 1970s, toy guns, and toy water guns.
[Toynfo ] During the 1980s, Larami expanded its water gun line, licensing designs for a battery-operated water gun from inventor
Alan Amron
Alan Amron (born November 20, 1948) is an American inventor who holds 40 United States patents. Amron invented the Photo Wallet and Battery operated water guns.
He has claimed to be the inventor of the Post-it note Sticky notes, for which he s ...
in 1984. By 1987, Alvin Davis and Myung Song had become co-owners of Larami.
At the 1989
North American International Toy Fair in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, Davis and Song met former Jet Propulsion Lab engineer
Lonnie Johnson. After being impressed by his prototype of a pressurized water-air reservoir, Larami licensed his designs and developed the Power Drencher. In 1991, the Power Drencher line was relaunched as the
Super Soaker.
Talk To Me Products filed suit against Larami in 1993, alleging that the Super Soaker infringed on their 1978 patent for a battery-powered water gun. On March 11, 1993, Talk To Me Products' claims were dismissed, as their patent referred to a water gun "having a chamber therein". Instead, the Super Soaker had a detachable chamber at the top of the water gun.
Larami was acquired by
Hasbro Inc in 1995. Hasbro continued to manufacture Super Soakers under the Larami name until 2002, when Hasbro began marketing the Super Soaker as part of the
Nerf
Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of Foam weapon, foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, an ...
line.
Products
Larami toys were produced based on several movies, television shows, etc.
By the 1980s, Larami Corp. had a growing
water gun
A water gun (or water pistol, water blaster, or squirt gun) is a type of toy gun designed to shoot jets of water. Similar to water balloons, the primary purpose of the toy is to soak another person in a recreational game such as a water figh ...
product line.
It was Larami Corp. that eventually marketed and sold the Power Drencher, rebranded as the
Super Soaker in 1991
which was based on the pressurized water-air reservoir invented and developed by the former Jet Propulsion Engineer Dr. Lonnie Johnson and Larami designer William Raucci.
Movies
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Batman Forever''
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One Hundred and One Dalmatians
''One Hundred and One Dalmatians'' (also known as ''101 Dalmatians'') is a 1961 American Animated film, animated adventure film, adventure comedy film produced by Walt Disney Productions with distribution by Buena Vista Distribution. Adapted fr ...
''
*''
Planet of the Apes
''Planet of the Apes'' is a science fiction media franchise consisting of films, books, television series, comics, and other media about a Apocalyptic and post-apocalyptic fiction, post-apocalyptic world in which humans and intelligent apes c ...
''
*''
Star Wars
''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
''
Television shows
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The A-Team
''The A-Team'' is an American Action television, action television series that ran on NBC from January 23, 1983, to March 8, 1987, about a fictional team of former United States Army Special Forces who work as mercenaries while on the run from ...
''
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The Amazing Chan and the Chan Clan
''The Amazing Chan and the Chan Clan'' (sometimes abbreviated as ''The Amazing Chan Clan'') is an American animated television series produced by Hanna-Barbera Productions, animated by Eric Porter Studios in Australia and broadcast on CBS from ...
''
*''
The Banana Splits
''The Banana Splits'' is an American children's television variety show produced by Hanna-Barbera, Hanna-Barbera Productions and featuring the Banana Splits, a fictional rock band composed of four costumed animal characters in red helmets with ...
''
*''
Batman
Batman is a superhero who appears in American comic books published by DC Comics. Batman was created by the artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on M ...
''
*''
Battlestar Galactica
''Battlestar Galactica'' is an American science fiction media franchise created by Glen A. Larson. It began with the original television series in 1978, and was followed by a short-run sequel series, '' Galactica 1980'', a line of book adaptat ...
''
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The Brady Bunch
''The Brady Bunch'' is an American sitcom created by Sherwood Schwartz that aired five seasons from September 26, 1969, to March 8, 1974, on ABC. The series revolves around a large blended family of six children, with three boys and three gir ...
''
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CHiPs
''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. After the final first-run telecast on NBC in May 1983, the series went into reruns on Sundays fr ...
''
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Deputy Dawg''
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Hawaii Five-0''
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Knight Rider''
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Land of the Lost''
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The Man from U.N.C.L.E.''
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The Mod Squad
''The Mod Squad'' is an American crime drama series, originally broadcast for five seasons on ABC from September 24, 1968, to March 1, 1973. It starred Michael Cole as Peter "Pete" Cochran, Clarence Williams III as Lincoln "Linc" Hayes, Pegg ...
''
[ Heiler, Brian. ''Rack Toys: Cheap, Crazed Playthings''. PlaidStallions, 2012, 88. ]
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Space: 1999''
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Star Trek
''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
''
*''
Underdog
An underdog is a person or group in a competition, usually in sports and creative works, who is largely expected to lose. The party, team, or individual expected to win is called the favorite or wikt:top dog, top dog. In the case where an under ...
''
Battlestar Galactica Cylon Bubble Machine
In 1978, Larami created a
Cylon soap bubble
A soap bubble (commonly referred to as simply a bubble) is an extremely thin soap film, film of soap or detergent and water enclosing air that forms a hollow sphere with an iridescent surface. Soap bubbles usually last for only a few seconds b ...
toy called the Battlestar Galactica Cylon Bubble Machine to coincide with the
television series
A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming plat ...
of the same name.
In the same year, a commercial was also made for the product featuring its use in dispensing "big bunches of bubbles"
and a
jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...
.
The jingle was described in one review as "amazingly goofy with a chorus yelping, 'Battlestar Galacticaaaaaaaaaaaaaaaaaaaaaa ...CYLON BUBBLE MACHINE!'"
and in an interview
Re-imagined Series comics writer
Greg Pak
Greg Pak is an American comic book writer and film director. He is best known for his work on books published by Marvel Comics, including ''X-Men'' (most notably '' X-Treme X-Men''), several titles featuring the Hulk, and Hercules.Truitt, Brian ...
as said "I still periodically find myself humming the tune song
icto the Cylon Bubble Machine commercial."
In a ''
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' article covering ''
Battlestar Galactica
''Battlestar Galactica'' is an American science fiction media franchise created by Glen A. Larson. It began with the original television series in 1978, and was followed by a short-run sequel series, '' Galactica 1980'', a line of book adaptat ...
s influence on
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
, the toy'
Facebook Fan Pageis noted alongside the book ''The Science of Battlestar Galactica''
's.
References
{{reflist
External links
*
Larami Corp at the Battlestar Wiki
Space 1999 Merchandise Guide: Larami
Defunct toy manufacturers
Toy companies of the United States