(), formerly known as (), is a daily newspaper published in

Santiago, Chile Santiago (, ; ), also known as Santiago de Chile (), is the capital and largest city of Chile and one of the largest cities in the Americas. It is located in the country's central valley and is the center of the Santiago Metropolitan Regi ...

and owned by Copesa. It is s closest competitor. is part of Periódicos Asociados Latinoamericanos ( Latin American Newspaper Association), an organization of fourteen leading newspapers in

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...

History

The newspaper ''La Tercera'' was founded on July 7, 1950, by the Picó Cañas family. Initially known as ''La Tercera de la Hora'', it served as the evening edition of the now defunct newspaper ''La Hora''. In the 1950s, it transitioned from being associated with ''La Hora'' and transformed into a morning paper. While initially affiliated with the Radical Party, ''La Tercera'' ended this association in 1965, becoming more politically independent and disconnected from any party, government system, or religious affiliation. During the early 1970s, the newspaper strongly opposed

Salvador Allende Salvador Guillermo Allende Gossens (26 June 1908 – 11 September 1973) was a Chilean socialist politician who served as the 28th president of Chile from 1970 until Death of Salvador Allende, his death in 1973 Chilean coup d'état, 1973. As a ...

's government and supported the September 11 military coup in 1973, as well as General

Augusto Pinochet Augusto José Ramón Pinochet Ugarte (25 November 1915 – 10 December 2006) was a Chilean military officer and politician who was the dictator of Military dictatorship of Chile, Chile from 1973 to 1990. From 1973 to 1981, he was the leader ...

's subsequent dictatorship. Alongside ''El Mercurio'' and ''

La Nación ''La Nación'' () is an Argentine daily newspaper. As the country's leading conservative newspaper, ''La Nación''s main competitor is the more liberal ''Clarín (Argentine newspaper), Clarín''. It is regarded as a newspaper of record for Argen ...

'', ''La Tercera'' played a significant role in endorsing these events. Throughout the following decades, it maintained a

tabloid format A tabloid is a newspaper format characterized by its compact size, smaller than a broadsheet. The term originates from the 19th century, when the London-based pharmaceutical company Burroughs Wellcome & Co. used the term to describe compres ...

and employed language that resonated with the middle class. In 2003, ''La Tercera'' underwent changes, adopting the

Berliner format Berliner is a newspaper format with pages normally measuring about . The Berliner format, or "midi", is slightly taller and marginally wider than the Tabloid (newspaper format), tabloid/Compact (newspaper), compact format, and is both narrower ...

and adopting a more formal language. The newspaper also increased its number of pages, aiming to appeal to a higher social stratum. In October 2007, it underwent further changes in layout design, adopting a minimalist appearance. Under the direction of Cristián Bofill, the newspaper specialized in covering political, business, and economic events. In November 2008, the newspaper revamped its website, integrating all Copesa media into a single page called Mediacenter La Tercera. A month later, ''La Tercera'' joined the Strategic Alliances

CNN Chile Cable News Network Chile (known as CNN Chile and abbreviated as CNN CL) is a Chilean pay television news channel and news website launched on 4 December 2008. It was originally a joint venture between VTR Chile and WarnerMedia. The channel is bas ...

, forming an alliance with Radio Bío Bío, local TV channels, UCV TV, and the Network Mapcity Daily Citizen. On August 1, 2010, ''La Tercera'' introduced a new header with red and white lettering, designed by Marcelo Godoy from Chile and Javier Errea from

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

. Starting from November 2, 2010, subscribers were able to access the International Edition of the Spanish newspaper ''

El País (; ) is a Spanish-language daily newspaper in Spain. is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA. It is the second-most circulated daily newspaper in Spain . is the most read newspaper in ...

'' upon payment of an additional fee. The current editor-in-chief of ''La Tercera'' is Juan Pablo Larraín Medina. On July 16, 2017, the newspaper relocated its offices from the historical site at Vicuña Mackenna 1962 (

Ñuñoa Ñuñoa (; from Mapudungun ''Ñuñohue'', "place of yellow flowers") is a communes of Chile, commune located in the Northeastern zone of Santiago, northeastern sector of Santiago de Chile, Santiago, the capital of Chile. Bordered by Providencia, C ...

) to a new building at Apoquindo 4660 ( Las Condes).

References

External links

* * {{DEFAULTSORT:Tercera, La Newspapers published in Chile Newspapers established in 1950 1950 establishments in Chile Mass media in Santiago, Chile Spanish-language newspapers