LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The original product was the first

energy bar Energy bars are supplemental bars containing cereals, micronutrients, and flavor ingredients intended to supply quick food energy. Because most energy bars contain added protein, carbohydrates, dietary fiber, and other nutrients, they may be ma ...

aimed at women. The brand has expanded to cover nutritional drinks,

protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/ fats. Dietary purpose Protein bars are targeted to people who primarily want a convenient source of protein that does not require preparation (unless h ...

s, and LUNAFEST, a women's

film festival A film festival is an organized, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region. Increasingly, film festivals show some films outdoors. Films may be of recent date and, depending up ...

History

LUNA claims to be created in 1999 by Clif Bar & Company’s female employees.Our Story
‘’LUNA Bar Official Website’’.Sanders, Adrienne

''San Francisco Business Times''. September 28, 2007. The bars were formulated to be under 200 calories, to be more appealing to a potential female target audience.

Community outreach

LUNA claims to donate 1% of all product sales to charities that support environmental, social, and cultural needs, mainly to their primary charity, The Breast Cancer Fund.Food Facts
''Clif Bar & Company''.Paquette, Fanny
The LUNA Summit
''Mountain Biking Magazine''. June 2007.

LUNAFEST

In 2000, LUNA established LUNAFEST, a philanthropic traveling film festival with films written and directed by women.Ryan, Megan Eve
Column: Liking LUNAFest
''Ann Arbor Chronicle''. March 25, 2009. Individuals and organizations can register to host a LUNAFEST in their city, with LUNA providing the films and the materials.Green Eyes On: Luna Fest
''

TreeHugger ''TreeHugger'' is a sustainability website that reports on news, and other subjects like eco-friendly design, homes, and gardens. It was rated the top sustainability blog of 2007 by Nielsen Netratings, and was included in Time Magazine's 2009 ...

''. September 15, 2008. Through this fundraising model, the hosting organization can raise funds for the Breast Cancer Fund and the cause or organization of their choice (with 15% of LUNAFEST proceeds supporting the Breast Cancer Fund and the remaining 85% of funds supporting the

nonprofit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

chosen by the host).Wierenga, Jeremiah Robert
Take Me to the Moon
''Boise Weekly''. April 8, 2009. Since 2000, LUNAFEST has raised over $456,000 for the Breast Cancer Fund and $785,000 for other women’s organizations.

Team LUNA Chix

In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched the LUNA Pro Team, a women’s professional

mountain biking Mountain biking is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability and p ...

team.LUNA Chix: Our Story
''LUNA Chix Official Website''. In 2002, they expanded the program to include Team LUNA Chix, a network of women's teams across the country that focus on learning new sports, staying active, and raising money for the Breast Cancer Fund. Although initially focused on

, the LUNA Pro Team and Team LUNA Chix now also include

running Running is a method of terrestrial locomotion allowing humans and other animals to move rapidly on foot. Running is a type of gait characterized by an aerial phase in which all feet are above the ground (though there are exceptions). This is ...

triathlon A triathlon is an endurance multisport race consisting of swimming, cycling, and running over various distances. Triathletes compete for fastest overall completion time, racing each segment sequentially with the time transitioning between the d ...

, and

cycling Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from tw ...

teams. There are over 26 LUNA Chix teams in over 21 cities, with a total 260 members. They were featured in

Fitness Magazine ''Fitness'' is a United States-based women's magazine, focusing on health, exercise, and nutrition. It is owned and published by the Dotdash Meredith. The editor-in-chief of ''Fitness'' is Betty Wong. History ''Fitness'' was launched in 1992, ...

as one of fifteen organizations promoting the fight against breast cancer.

Reception

Various LUNA products has been profiled in ''

Self The self is an individual as the object of that individual’s own reflective consciousness. Since the ''self'' is a reference by a subject to the same subject, this reference is necessarily subjective. The sense of having a self—or ''selfhood ...

'', ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', '' Glamour'', '' Fitness'', ''

Us Weekly ''Us Weekly'' is a weekly celebrity and entertainment magazine based in New York City. ''Us Weekly'' was founded in 1977 by The New York Times Company, who sold it in 1980. It was acquired by Wenner Media in 1986, and sold to American Media Inc ...

'', and received endorsements from

Carrie Underwood Carrie Marie Underwood (born March 10, 1983) is an American singer. She rose to prominence after winning the fourth season of ''American Idol'' in 2005. Her single " Inside Your Heaven" made her the only country artist to debut atop the ''Bil ...

and

Cameron Diaz Cameron Michelle Diaz (born August 30, 1972) is an American actress. With a variety of works in film, she is widely recognised for her work in romantic comedies and animation. Diaz has received various accolades, including nominations for ...

. It was voted the favorite energy bar by FitSugar readers.

Bar varieties

Incomplete list of Luna Bar types: * Blueberry Bliss * Caramel Nut Brownie *

Carrot Cake Carrot cake (also known as passion cake) is cake that contains carrots mixed into the batter. Most modern carrot cake recipes have a white cream cheese frosting. Sometimes nuts such as walnuts or pecans are added into the cake batter, as wel ...

* Chocolate Chunk * Chocolate Cupcake * Chocolate Dipped Coconut * Chocolate Peppermint Stick * Chocolate Raspberry *

Cookie Dough Cookie dough is an un-cooked blend of cookie ingredients. Cookie dough is normally intended to be baked into individual cookies before eating, however edible cookie dough is made to be eaten as is, and usually is made without eggs to make it safer ...

* Cookies ‘n Cream Delight * Honey Salted Peanut * Iced Oatmeal Raisin * LemonZest * Luna Fiber Chocolate Raspberry * Luna Fiber Peanut Butter Strawberry * Luna Fiber Vanilla Blueberry * Luna Protein

Chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civil ...

* Luna Protein Chocolate Cherry Almond * Luna Protein Chocolate Chip Cookie Dough * Luna Protein Chocolate Coconut Almond * Luna Protein Chocolate Peanut Butter * Luna Protein Cookie Dough * Luna Protein Lemon Vanilla * Luna Protein Mint Chocolate Chip *

Mint Chocolate Chip Mint chocolate chip is an ice cream flavor composed of mint ice cream with small chocolate chips. In some cases the liqueur crème de menthe is used to provide the mint flavor, but in most cases peppermint or spearmint flavoring is used. Food co ...

* Nutz Over Chocolate *

Peanut Butter Cookie A peanut butter cookie is a type of cookie that is distinguished for having peanut butter as a principal ingredient. The cookie originated in the United States, its development dating back to the 1910s. History George Washington Carver (1864–1 ...

* Peanut Honey Pretzel * Salted Caramel Nut (Gluten Free) * S’mores * Toasted Nuts 'n Cranberry * Vanilla Almond * White Chocolate Macadamia

References

External links

Official website

LUNAFEST film festival website
{{Energy bars Energy food products Products introduced in 1999 Companies based in California Companies based in Emeryville, California