Kuat (pronounced "kwatch"
[) is a brand of ]guarana
Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and c ...
beverage sold by The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...
in Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
. Kuat was introduced in Brazil in 1997 to compete with the leading guarana beverage, Guaraná Antarctica
Guaraná Antarctica is a guaraná-flavoured soft drink, originating in Brazil. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista. The drink is produced in four countries: Portugal, Brazil, Argentina and Jap ...
, which was stealing market share from Coca-Cola's cola products.[
In Brazil, Kuat is available in a diet version (Kuat Zero) and a green-tea infused version (Kuat Eko).
Kuat was briefly sold in Norway starting in 2003 under the name SanSão.]
In 2002, Coca-Cola announced plans to test market Kuat in the United States.
See also
* Guaraná Antarctica
Guaraná Antarctica is a guaraná-flavoured soft drink, originating in Brazil. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista. The drink is produced in four countries: Portugal, Brazil, Argentina and Jap ...
* Sanduíche-iche – a meme used in a Kuat advertizing campaign
References
External links
*
Kuat
published by Coca-Cola Brasil
Coca-Cola brands
Brazilian brands
Guarana sodas
Products introduced in 2006
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