Coby Whitmore - Very personally yours - Kotex 1950

Kotex is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra thin

pads Pads (also called leg guards) are a type of protective equipment used in a number of sports and serve to protect the legs from the impact of a hard ball, puck, or other object of play travelling at high speed which could otherwise cause injuries t ...

, the Security

tampon A tampon is a menstrual product designed to absorb blood and vaginal secretions by insertion into the vagina during menstruation. Unlike a pad, it is placed internally, inside of the vaginal canal. Once inserted correctly, a tampon is held in ...

s, and the Lightdays

pantiliner A pantyliner (also pantiliner, panty liner or panty shield, vaginal cover) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of a woman's panties. Some uses include: absorbency for daily vaginal discharge, ligh ...

s. Most recently, the company has added U by Kotex to its line of menstrual hygiene products. Kotex is owned and managed by

Kimberly-Clark Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand ...

, a consumer products corporation active in more than 80 countries.

History

The modern, commercial, disposable pads seem to have started in the late nineteenth century with the company in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...

, and

Johnson & Johnson Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...

in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

. In the UK, the

Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...

firm of Southall Brothers & Barclay was advertising "sanitary towels" in ''The Family Doctor and Home Medical Adviser'' in the early 1890s. In the United States, Kotex was launched in 1920 by

to make use of leftover cellucotton (wood pulp fiber) from World War One bandages. An employee noted that the pads had a "cotton-like texture" which was abbreviated to "cot-tex" and then made the product name with alternate spelling. Kotex became well known in the 1920s after Kimberly-Clark placed advertisements in the women's magazines ''

Good Housekeeping ''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Hous ...

'' and ''

Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In ...

''. Although some readers were offended by the ads, the products' success led to more advertisements. Kimberly-Clark also promoted Kotex in ''Good Housekeeping'' by using intimate

advice column An advice column is a column in a question and answer format. Typically, a (usually anonymous) reader writes to the media outlet with a problem in the form of a question, and the media outlet provides an answer or response. The responses are wr ...

ist Mary Pauline Callender. Originally sold in a hospital blue box at 12 for 60 cents, Victorian sexual prudishness caused slow acceptance until

Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curr ...

began advertising them in its 1926 catalog, reaching $11 million sales in 1927 in 57 countries. It became one of the first self-service items in American retailing history after it was strategically placed on countertops with a special payment box so that the woman didn't have to ask a clerk for it and touch hands. Tampax appeared in 1936. Belts were needed until the 1970 introduction of Stayfree by Personal Products Co. and New Freedom Pads by Kimberly-Clark. New Freedom is a former brand in the Kotex family. New Freedom was one of the first beltless pads manufactured in the early 1970s.

Product line

In August 2009 Kotex launched a premium sub-brand called Kotex Luxe in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

. It launched U by Kotex Tween, products aimed at girls aged 8–12 in the US in 2011.

Recalls and defects

In September 2012 Kimberly-Clark issued a warning regarding a shipment of rejected Kotex tampons that had been stolen and sold to the public. The company said that the defective products posed only a minor health risk to consumers. In December 2018, Kimberly-Clark issued a recall of U by Kotex Sleek tampons due to findings that the product would sometimes break apart during removal, leaving behind fragments in the body that could require medical attention for removal.

History

Product line

Recalls and defects

Notes

References

Further reading

External links