Kelley Blue Book Co., Inc. (KBB) is an American vehicle valuation and automotive research company. Based in

Irvine, California Irvine () is a Planned community, planned city in central Orange County, California, United States, in the Los Angeles metropolitan area. It was named in 1888 for the landowner James Irvine. The Irvine Company started developing the area in the ...

, the company is owned by the Cox Automotive subsidiary of

Cox Enterprises Cox Enterprises, Inc. is an American private company, privately held global conglomerate (company), conglomerate headquartered in Atlanta, Georgia, United States, with approximately 55,000 employees and $21 billion in total revenue. Its major ope ...

History

The company began as the Kelley Kar Company founded by Les Kelley in 1918. Kelley started the company with three Model T Fords. His younger brother, Buster, worked with Kelley as a lot boy. By using data collected from the dealership, Kelley published the company's first Blue Book in 1926, which became a standard guide in automotive trade in determining car value. Kelley Blue Book was formed in 1926, and the Kelley family continued its dealership business in Southern California for several decades. By the 1960s, the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide. Kelley Blue Book guide became the first publication to use mileage to determine a car's value. In 1995, Kelley Blue Book created its company website, which contained tips and pricing information from its hardcopy guide. In December 2010, Kelley Blue Book was purchased by AutoTrader.com. After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc. In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.

Sponsorship

In 2014, Kelley Blue Book signed a two-year agreement with

Hendrick Motorsports Hendrick Motorsports is an American professional auto racing organization that competes in the NASCAR Cup Series. The team was founded in 1984 as All-Star Racing by Rick Hendrick. Hendrick Motorsports has won a NASCAR-record 316 Cup Series ra ...

to be a primary sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS NASCAR Sprint Cup Series team.

Services

The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles and personal watercraft. For both new and used automobiles, Kelley Blue Book provides a ''fair market range'' and ''fair purchase price'', based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change. For new automobiles, Kelley Blue Book also provides information about a car's MSRP and dealer invoice price. For used cars, Kelley Blue Book provides typical listing price, certified pre-owned price, trade-in value and private party value. Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and ''5-year cost to own'' information for new cars.

Recognition

In 2012–2014, Harris Poll recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year. In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.

References

External links