KSEH is a Spanish-language

Soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

radio station branded as ''La Suavecita 94.5

It is owned by

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several o ...

and broadcasts a 50,000 watt signal located on the frequency of 94.5 FM to the

Imperial Valley , photo = Salton Sea from Space.jpg , photo_caption = The Imperial Valley below the Salton Sea. The US-Mexican border runs diagonally across the lower left of the image. , map_image = Newriverwatershed-1-.jpg , map_caption = Map of Imperial ...

, Yuma,

Mexicali Mexicali (; ) is the capital city of the Mexican state of Baja California. The city, seat of the Mexicali Municipality, has a population of 689,775, according to the 2010 census, while the Calexico–Mexicali metropolitan area is home to 1,000,0 ...

and San Luis Rio Colorado areas. The city of license is

Brawley, California Brawley (formerly, Braly) is a city in the Imperial Valley and within Imperial County, southern California, United States. The population was 24,953 at the 2010 census, up from 22,052 in 2000. The town has a significant cattle and feed indust ...

History

This station received its construction permit in 1987, and began program testing in 1988. The station was given the callsign KHYT during construction. It signed on with a country format with the call sign KWES and branded "K-West" in the summer of 1988; it would only adopt the call sign "KWST" in 1990 when the famous L.A. based station

KWST KWST (1430 kHz) is a commercial AM radio station licensed to El Centro, California. It is owned by Entravision Communications and leased to El Sembrador Ministries, broadcasting to the Imperial Valley and Mexicali, Baja California. KWST is pow ...

ceased operations and became

KPWR KPWR (105.9 FM) – branded as ''Power 106'' – is a commercial radio station in Los Angeles, California, broadcasting to the Greater Los Angeles area. KPWR is owned and operated by Meruelo Group and airs a Rhythmic Hot AC format. KPWR's studi ...

. This station was formed by Brawley Broadcasting Company, a local broadcaster. In 1998, it was announced that the station was put up for sale. It was acquired by Entravision later that year, with the sale being consummated on September 28. In 2001, KWST changed languages, its call sign became KSEH, and it became a full-time Spanish-language outlet. For a number of years prior to 2018, it was an Adult Hits station branded as Jose 94.5, In January 2018, the station flipped to a Soft AC format as La Suavecita, roughly translated as "the little soft one". Its music is softer, workplace-grade and sometimes down-tempo compared to other

Latin pop Latin pop (in Spanish and in Portuguese: Pop latino) is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating in Spanish-speaking musicians, Lati ...

stations in the area.

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Works Cited

External links

Jose 94.5 Facebook
SEH SEH Brawley, California Imperial County, California Entravision Communications stations {{California-radio-station-stub