KROM (92.9 FM) is a

regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

San Antonio, Texas San Antonio ( ; Spanish for "Anthony of Padua, Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the List of Texas metropolitan areas, third-largest metropolitan area in Texa ...

. It is owned by

Univision Radio Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...

. Its studios are located in Northwest San Antonio, and the transmitter site is in Elmendorf, Texas.

History of 92.9 FM

92.9 FM went on the air as KONO-FM in 1947, becoming KITY in 1960. The station had a middle-of-the-road format for its first 25 years until flipping to country in 1973. The station changed directions in 1973 with a flip to country, and again in 1974 when it adopted an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format as ''"KITY, The Music FM Stereo 93"''. From 1979 to 1990, KITY programmed a "churban" crossover CHR/ urban (rhythmic CHR) format, which was known as "Power 93" after 1986. On September 3, 1990, KITY returned to adult contemporary as KSRR "Star 93". At the time, it was owned by Booth American's West Coast division, Genesis Broadcasting; when all of Booth's Texas stations were divested when Booth merged with Broadcast Alchemy to form Secret Communications, Tichenor Media bought KSRR for $3.8 million. Tichenor, a specialist in Hispanic broadcasting, relaunched KSRR as Spanish AC outlet "Éxitos en Español, KSRR FM 92.9" on March 27, 1993; later that year, it flipped completely to romantic as ''La Romántica'' with new KROM call letters. In 1995, KROM flipped to Regional Mexican as ''Estéreo Latino''. The Tichenor stations (including KROM) were sold to

Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...

in 2003. The station rebranded as Qué Buena in March 2016.

References

External links

KROM official website
* *

ROM Rom, or ROM may refer to: Biomechanics and medicine * Risk of mortality, a medical classification to estimate the likelihood of death for a patient * Rupture of membranes, a term used during pregnancy to describe a rupture of the amniotic sac * ...

Univision Radio Network stations {{Texas-radio-station-stub