Krishna Subramanian is a serial tech entrepreneur,

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...

and commentator on mobile advertising. He is best known for a being the CEO and Co-Founder of Captiv8 that was acquired by

Publicis Groupe Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, al ...

and a founding employee of

BlueLithium Gurbaksh Singh Chahal (born July 17, 1982) is an Indian-American entrepreneur who has founded, managed, and frequently sold several internet advertising companies. Chahal founded his first advertising network at the age of 16 and two years late ...

, one of the largest online ad network acquired by

Yahoo Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, an ...

in 2007 for $300 million, and Mobclix, a mobile

ad exchange An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven ...

network acquired by

Velti Velti is a mobile marketing company offering its services to mobile operators and brands. The company was founded in 2001, went public in London in 2006 and on NASDAQ in 2011. In 2013 Blackstone, acquired the assets of Velti and the company was t ...

in 2010. Subramanian has also written for

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

The Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

and

Mashable Mashable is a Online newspaper, news website, digital media platform and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004. Early iterations o ...

Career

Burrp!

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities. Burrp! was acquired by

Network 18 Network18 Media & Investments Limited, (d/b/a Network18 Group) is an Indian media conglomerate owned by the Reliance Industries, headed by Mukesh Ambani. Rahul Joshi is the managing director, chief executive officer and group editor-in-chief, a ...

in 2009.

BlueLithium

In January 2004, he became a founding employee of

. BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising

impressions An impression is the overall effect of something. Impression or impressions may also refer to: Biology * Colic impression, a feature of the gall bladder * Duodenal impression, medial to the renal impression * Gastric impression, a feature of th ...

. BlueLithium was acquired by

Yahoo! Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...

in 2007 for $300 million. At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.

Mobclix

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani. Mobclix was a mobile

network, which was acquired by

in 2010. Subramanian became

chief marketing officer A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including adver ...

of Velti in 2011. Subramanian resigned from Velti in October 2013. He was reelected to Mobile Marketing Association’s board of directors the same month.

Captiv8

In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.

acquired influencer platform Captiv8 on May 20th 2025. Founded in 2015, Captiv8 provides influencer marketing software and commerce tools. Its platform claims to cover 95% of creators with more than 5,000 followers across 120 countries, and processes more than 2.5 billion social posts each year.

References

External links

* {{DEFAULTSORT:Subramanian, Krishna Businesspeople from California Living people University of California, Davis alumni Year of birth missing (living people)