Kraken (bitcoin Exchange)
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Kraken (legally named Payward, Inc.) is a United States-based
cryptocurrency exchange A cryptocurrency exchange, or a digital currency exchange (DCE), is a business that allows customers to trade cryptocurrencies or digital currencies for other assets, such as conventional fiat money or other digital currencies. Exchanges may acce ...
founded in 2011. It was one of the first
bitcoin Bitcoin (abbreviation: BTC; Currency symbol, sign: ₿) is the first Decentralized application, decentralized cryptocurrency. Based on a free-market ideology, bitcoin was invented in 2008 when an unknown entity published a white paper under ...
exchanges to be listed on
Bloomberg Terminal The Bloomberg Terminal is a computer software system provided by the financial data vendor Bloomberg L.P. that enables professionals in the financial service sector and other industries to access Bloomberg Professional Services through which use ...
. The company has been the subject of several regulatory investigations since 2018, and has agreed to cumulative fines of over $30 million. It was the first cryptocurrency company to obtain a bank charter.


History

Kraken was co-founded in 2011 by Jesse Powell, an alumnus of
California State University, Sacramento California State University, Sacramento (CSUS, Sacramento State, or informally Sac State) is a public university in Sacramento, California, United States. Founded in 1947 as Sacramento State College, it is part of the California State Universit ...
, with Thanh Luu and Michael Gronager. Powell was a consultant for Mt. Gox in resolving a security issue, and began working on Kraken as a replacement, anticipating its death; Gox did collapse in 2014, failing security audits. In September 2013, Kraken was launched, offering
Bitcoin Bitcoin (abbreviation: BTC; Currency symbol, sign: ₿) is the first Decentralized application, decentralized cryptocurrency. Based on a free-market ideology, bitcoin was invented in 2008 when an unknown entity published a white paper under ...
,
Litecoin Litecoin (Abbreviation: LTC; sign: Ł) is a decentralized peer-to-peer cryptocurrency and open-source software project released under the MIT/X11 license. Inspired by Bitcoin, Litecoin was the second cryptocurrency starting in October 2011. In te ...
, and euro trades initially before going on to add additional currencies and margin trading. In March 2014, Kraken received a $5 million Series A investment from Hummingbird Ventures and Bitcoin Opportunity Fund. A month later, Kraken became one of the first bitcoin exchanges to be listed on Bloomberg Terminal. The same year, Kraken was chosen to assist with the investigation of lost bitcoins of Mt. Gox; the bankruptcy trustees relied upon Kraken due to its proven operating history without being breached by hackers. In June 2015, Kraken opened the first
dark pool In finance, a dark pool (also black pool) is a private forum ( alternative trading system or ATS) for trading securities, derivatives, and other financial instruments.Series B round A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the p ...
of investment, led by the SBI Group; the company also acquired Dutch exchange CleverCoin, and Glidera, a
cryptocurrency wallet A cryptocurrency wallet is a device, physical medium, program or an online service which stores the Public-key cryptography, public and/or private keys for cryptocurrency transactions. In addition to this basic function of storing the keys, a cr ...
service. In March 2017, Kraken acquired Cryptowatch, a charting and trading platform. By December 2017, Kraken claimed to be registering up to 50,000 new users a day. In April 2018, Kraken announced closure of its services in Japan due to the rising costs of doing business; the company returned to the Japanese market in 2020. In February 2019, Kraken acquired Crypto Facilities, a British derivatives trading firm. In June 2019, Kraken received $13.5 million from 2,263 individual investors via a
special-purpose vehicle A special-purpose entity (SPE), also called a special-purpose vehicle (SPV) or a financial vehicle corporation (FVC), is a legal entity (usually a limited company of some type or, sometimes, a limited partnership) created to fulfill narrow, speci ...
. In September 2020, Kraken was granted a special purpose depository institution (SPDI) charter in Wyoming, becoming the first cryptocurrency exchange to hold such a charter in the United States. In early 2021, Kraken sought additional funding from investors at a valuation of over $20 billion, with Tribe Capital becoming the company's second largest
institutional investor An institutional investor is an entity that pools money to purchase securities, real property, and other investment assets or originate loans. Institutional investors include commercial banks, central banks, credit unions, government-linked ...
behind Hummingbird Ventures and Arjun Sethi being appointed to the board of directors. In January 2021, Kraken released a
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...
for international users, which became available in the US in June 2021. In September 2022, Dave Ripley then chief operating officer replaced Powell who became chairman of Kraken's board of directors. In November 2022, the company launched a beta version of its
non-fungible token A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain and is used to certify ownership and authenticity. It cannot be copied, substituted, or subdivided. The ownership of an NFT is recorded in the blockchai ...
(NFT) marketplace. In February 2023, Kraken shut down its operations in Japan for the second time, and in the United Arab Emirates, less than a year after securing a license in the region. In June 2023, Kraken's NFT marketplace officially launched out of beta testing, with the option for users to pay for listings via fiat or cryptocurrency. In September 2023, Bloomberg reported that Kraken planned to trade outside cryptocurrency for the first time, by offering trading in US-listed stocks and exchange-traded funds. Kraken gained a foothold in Europe during 2023 by adding virtual asset service provider (VASP) licenses in Ireland, Italy, and Spain. Later that year, the company announced plans to acquire Coin Meester B.V. (BCM), a Netherlands-based crypto exchange, as part of its regional growth strategy. In March 2024, Kraken introduced a dedicated division for institutional clients, Kraken Institutional, target hedge funds and ETF issuers. Shortly after the launch, they also released the Kraken Wallet, a multi-chain crypto wallet supporting eight blockchains. In March 2025, Kraken announced that it would acquire NinjaTrader, a retail futures trading platform, for $1.5 billion in an effort to expand into multiple asset classes and grow its user base.


Controversies


Government regulator investigations

In April 2018, Kraken refused to cooperate with an investigation by the New York Attorney General's Office regarding the measures taken by
cryptocurrency exchange A cryptocurrency exchange, or a digital currency exchange (DCE), is a business that allows customers to trade cryptocurrencies or digital currencies for other assets, such as conventional fiat money or other digital currencies. Exchanges may acce ...
s to protect their customers from
market manipulation In economics and finance, market manipulation occurs when someone intentionally alters the supply or demand of a security to influence its price. This can involve spreading misleading information, executing misleading trades, or manipulating ...
and
money laundering Money laundering is the process of illegally concealing the origin of money obtained from illicit activities (often known as dirty money) such as drug trafficking, sex work, terrorism, corruption, and embezzlement, and converting the funds i ...
, finding the associated expenditure to be bad for business. The report warned that the Kraken might be breaking the law, suggested that customers stay away from it, and referred the platform to
New York State Department of Financial Services The New York State Department of Financial Services (DFS or NYSDFS) is the department of the New York state government responsible for regulating financial services and products, including those subject to the New York insurance, banking and fin ...
for potential violation of local virtual currency regulations. In March 2019, the exchange was investigated by the
Office of Foreign Assets Control The Office of Foreign Assets Control (OFAC) is a financial intelligence and enforcement agency of the United States Department of the Treasury, United States Treasury Department. It administers and enforces economic and trade economic sanctions, ...
for potential violation of sanction-regimes by allowing trade with customers based in Iran; a settlement was reached in November 2022, with Kraken paying a fine of $362,000 in addition to agreeing to "invest an additional $100,000 in certain sanctions compliance controls." In late September 2021, Kraken was ordered to pay a fine of $1.25 million to the
Commodity Futures Trading Commission The Commodity Futures Trading Commission (CFTC) is an Independent agencies of the United States government, independent agency of the US government created in 1974 that regulates the U.S. derivatives markets, which includes futures contract, fut ...
for offering unregistered margin trading. In February 2023, the
Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
(SEC) categorized Kraken's staking service as an illegal sale of securities. The company agreed to a $30 million settlement with the SEC in response to allegations that its crypto-asset staking products broke the regulator's rules; Kraken also agreed to cease selling its staking service in the U.S. In November 2023, the SEC sued Kraken, in the case ''SEC v Payward Inc et al, U.S. District Court, Northern District of California, No. 23-06003.'' The SEC alleged that Kraken had been operating as a securities exchange without registering as such. Kraken was also accused of mixing customer assets with its own funds. Kraken replied that they did not list securities and there is currently no law to support the registration of crypto exchanges.


Identifying Glassdoor reviewers

In May 2019, Kraken filed a motion in California's Marin County Superior Court attempting to identify ten anonymous reviewers on
Glassdoor Glassdoor is an American website where current and former employees anonymously review companies, operated by the company of the same name. In 2018, the company was acquired by the Japanese company Recruit Holdings (owner of Indeed) for US$1. ...
. Kraken wanted to sued them for allegedly breaching their severance contract. The
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an American international non-profit digital rights group based in San Francisco, California. It was founded in 1990 to promote Internet civil liberties. It provides funds for legal defense in court, ...
, saying it represented the anonymous reviewers, claimed in 2020 that identifying the reviewers would harm their
First Amendment First most commonly refers to: * First, the ordinal form of the number 1 First or 1st may also refer to: Acronyms * Faint Images of the Radio Sky at Twenty-Centimeters, an astronomical survey carried out by the Very Large Array * Far Infrared a ...
free-speech rights and have a
chilling effect In a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal sanction. A chilling effect may be caused by legal actions such as the passing of a law, th ...
on the expression of others. In 2022, the court ordered Glassdoor to disclose the real identity of some reviewers.


Work culture and layoffs

In 2019, Powell suggested that parenting was a distraction to being productive and critiqued the economic viability of parental leaves; he went on to question whether choosing to not abide by relevant governmental regulations was a risk worth taking. In June 2022, Powell urged employees in a work meeting to reject the usage of
preferred gender pronoun Preferred gender pronouns (also called personal gender pronouns, often abbreviated as PGP) are the set of pronouns (in English, third-person pronouns) that an individual wants others to use to reflect that person's own gender identity. In Eng ...
s; he then opened a Slack channel to debate whether people should be allowed to choose their gender but not their race or ethnicity. The next day, Kraken released a "culture document" which outlined the
libertarian Libertarianism (from ; or from ) is a political philosophy that holds freedom, personal sovereignty, and liberty as primary values. Many libertarians believe that the concept of freedom is in accord with the Non-Aggression Principle, according ...
values that it asserted were to be obeyed at work. Among other things, employees were prohibited from labelling others' comments as "toxic, hateful, racist", etc., and particular emphasis was assigned on how "offensiveness" was not forbidden. Powell and his fellow executives encouraged employees who disagreed with the policy to quit, and offered four months' severance for those who opted to do so. In November 2022, Kraken laid off about 1,100 employees approximately 30 percent of its workforce. In October 2024, Kraken laid off around 400 employees, accounting for 15% of its workforce, as part of a corporate restructuring which added Arjun Sethi as co-CEO.


Sponsorship


Formula 1

Beginning in March 2023, Kraken has served as the Official Crypto and Web3 Partner of the
Williams Racing Williams Racing, legally known as Williams Grand Prix Engineering Limited and competing as Atlassian Williams Racing, is a British Formula One team and constructor. It was founded by Frank Williams (1942–2021) and Patrick Head. The team w ...
Formula 1 Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
team. In October 2024, the partnership was extended through the 2025 Formula 1 season, featuring enhanced branding on the FW47 car's
halo HALO, halo, halos or haloes may refer to: Most common meanings * Halo (optical phenomenon) * Halo (religious iconography), a ring of light around the image of a head * ''Halo'' (franchise), a sci-fi video game series (2001–2021) Arts and en ...
, as well as on drivers' race suits, helmets, and team apparel. Kraken has helped strengthen fan engagement initiatives, including the Grid Pass digital collectible program and the Rear Wing Takeover contests, which allow fans to design the car's rear wing. Kraken continues as the presenting partner for five fan zones, offering immersive experiences for fans.


Association Football

In July 2024, Kraken announced that the would become the sleeve sponsor for English
Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
club
Tottenham Hotspur Tottenham Hotspur Football Club, commonly referred to as simply Tottenham (, , , ) or Spurs, is a professional Association football, football club based in Tottenham, North London, England. The club itself has stated that it should always ...
and Spanish
La Liga The Campeonato Nacional de Liga de Primera División, commonly known as the Primera División or La Liga, and officially known as LaLiga EA Sports for sponsorship reasons, is a professional association football league in Spain and the highest ...
club
Atlético Madrid Club Atlético de Madrid, S.A.D. (; meaning "Athletic Club of Madrid"), commonly referred to as Atlético Madrid or simply Atlético, is a Spanish professional football club based in Madrid that plays in La Liga. The club play their home game ...
. In August, Kraken announced they would be the sleeve sponsor for German
Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...
club
RB Leipzig RasenBallsport Leipzig e.V. (), commonly known as RB Leipzig or informally as Red Bull Leipzig, is a German professional association football, football club based in Leipzig, Saxony. The club was founded in 2009 by the initiative of the company ...
.


See also

*
Binance Binance Holdings Ltd., branded Binance, is the largest cryptocurrency exchange in terms of daily trading volume of cryptocurrencies. Binance was founded in 2017 by Changpeng Zhao, a developer who had previously created high-frequency trading ...
* Bitfinex *
Coinbase Coinbase Global, Inc. is an American cryptocurrency exchange. It was founded in 2012 by Brian Armstrong and Fred Ehrsam. Coinbase has over 100 million users, and is the largest U.S. based cryptocurrency exchange as well as the world's bigge ...
* Gemini * Mt. Gox


References


External links

*
krakenwallets
{{Cryptocurrency exchanges 2011 establishments in California Bitcoin companies Bitcoin exchanges Companies based in San Francisco Cryptocurrency exchanges