advertising agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...
located in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
.KraftWorks NYC /ref> KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft. ''NY Times'', 2000-10-05. Retrieved on 2012-06-26. According to the agency's website, KraftWorks' clients have included
Playtex
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex p ...
KraftWorks is well known for their campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, among others.
* Bali Intimates
*
Playtex
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex p ...
*
Elizabeth Arden
Elizabeth Arden (December 31, 1881 – October 18, 1966), also known as Elizabeth N. Graham, was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States.
Backg ...
Cointreau
Cointreau (, , ) is a brand of orange-flavoured triple sec liqueur produced in Saint-Barthélemy-d'Anjou, France. It is consumed as an apéritif and digestif, and is a component of several well-known cocktails. It was originally called Curaça ...
Calvin Klein
Calvin Richard Klein (born November 19, 1942) is an American fashion designer. In 1968, he launched the company that later became Calvin Klein. In addition to clothing, he has also given his name to a range of perfumes, watches, and jewellery. ...
*
Voss
Voss () is a Municipalities of Norway, municipality and a Districts of Norway, traditional district in Vestland Counties of Norway, county, Norway. The administrative center of the municipality is the village of Vossevangen. Other villages inclu ...
*
Vespa
Vespa () is an Italian brand of scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy, to a ...
*Joseph Abboud
* Jantzen
*In 2003, KraftWorks was responsible for Aldo shoes' $5M campaign aimed at international expansion."Kraftworks Touts Aldo In U.S., Europe" ''Ad Week'', 2003-02-07. Retrieved on 2012-09-04.
Additional clients that KraftWorks has partnered with are Ann Taylor,
Barneys New York
Barneys New York is an American brand founded in 1923 by Barney Pressman that operated full-line department stores from 1923 until 2020. Authentic Brands Group acquired Barneys' intellectual property in 2019, and has licensed the brand to Saks F ...
, Boyds Philadelphia,
Britney Spears
Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she has sold over 150 million records worldwide, making her one of the world's best-selling music artists. Cultural impact of Brit ...
,
Celine Dion
Céline Marie Claudette Dion (born 30 March 1968) is a Canadian singer. Referred to as the "Honorific nicknames in popular music, Queen of Power Ballads", Dion's powerful, technically skilled vocals and commercially successful works have had ...
, CK One, Elizabeth Arden Red Door,
Elizabeth Taylor
Dame Elizabeth Rosemond Taylor (February 27, 1932 – March 23, 2011) was an English and American actress. She began her career as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 19 ...
Black Pearls, Joseph Ribkoff, La Prairie,
Lacoste
Lacoste S.A. (; ) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The ...
,
Moët & Chandon
Moët & Chandon (), also known simply as Moët, is a French fine winery and part of the luxury goods company LVMH, LVMH Moët Hennessy Louis Vuitton SE. Moët et Chandon is one of the world's largest champagne producers and a prominent List o ...
, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer
Laird Hamilton
Laird John Hamilton (né Zerfas; born March 2, 1964) is an American big wave surfing, big-wave surfer, co-inventor of tow-in surfing, and an occasional fashion and action-sports model and actor. He is married to Gabrielle Reece, a former professi ...
, Go Smile, International AntiCounterfeiting Coalition,
InStyle
''InStyle'' is an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith, and started originally as a brand extension of ''People (magazine), People'' before carving out its own ide ...
Ralph Lauren
Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...
, Ritani, Robert Marc, Bitten fashion line launched by
Sarah Jessica Parker
Sarah Jessica Parker (born March 25, 1965) is an American actress and television producer. In a career spanning over five decades, she has performed across several productions of both Sarah Jessica Parker filmography, screen and stage. List o ...
, Smart Water,
Speedo
Speedo International Limited is an Australian-British distributor of Swimsuit, swimwear and swim-related accessories based in Nottingham, England.
Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the company is n ...
,
Vespa
Vespa () is an Italian brand of scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy, to a ...
,
Wonderbra
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and maj ...
and the Sun Moon Stars fragrance by
Karl Lagerfeld
Karl Otto Lagerfeld also called Kaiser Karl (; 10 September 1933 – 19 February 2019) was a German fashion designer, photographer, and creative director.
Lagerfeld began his career in fashion in the 1950s, working for several top fashion hous ...