Keith Edwin Bertschin (born 25 August 1956) is an English former professional
football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
player and coach.
A
striker, Bertschin began his professional career with
Ipswich Town (1973–1977), before playing for
Birmingham City
Birmingham City Football Club is a professional football club based in Birmingham, England. Formed in 1875 as Small Heath Alliance, it was renamed Small Heath in 1888, Birmingham in 1905, and Birmingham City in 1943. The team compete in the ...
(1977–1981),
Norwich City
Norwich City Football Club is a professional football club based in Norwich, Norfolk, England. The club competes in the Championship, the second tier of English football. The club was founded in 1902. Since 1935, Norwich have played their h ...
(1981–1982; 1982–1984),
Stoke City (1984–1987),
Sunderland
Sunderland () is a port City status in the United Kingdom, city and metropolitan borough in Tyne and Wear, England. It is a port at the mouth of the River Wear on the North Sea, approximately south-east of Newcastle upon Tyne. It is the most p ...
(1987–1988),
Walsall
Walsall (, or ; locally ) is a market town and administrative centre of the Metropolitan Borough of Walsall, in the West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is located ...
(1988–1990),
Chester City (1990–1991) and
Aldershot
Aldershot ( ) is a town in the Rushmoor district, Hampshire, England. It lies on heathland in the extreme north-east corner of the county, south-west of London. The town has a population of 37,131, while the Farnborough/Aldershot built-up are ...
(1991–1992). He also played
non-League football
Non-League football describes association football, football leagues played outside the top leagues of a country. Usually, it describes leagues which are not fully professional. The term is primarily used for football in England, where it is ...
and had a short spell playing in the United States with the
Jacksonville Tea Men
The Jacksonville Tea Men was a soccer team based in Jacksonville, Florida, United States. Overall, the Tea Men played a total of four years in Jacksonville, first in the major league-level North American Soccer League (NASL) from 1980–1982, ...
in 1982.
Playing career
Bertschin was born in
Enfield and began his career with
Barnet before joining
Ipswich Town in 1973. He scored seven times for England's Youth team in nine appearances. He made a perfect start to professional football scoring on his debut scoring the winning goal in a 2–1 victory over
Arsenal
An arsenal is a place where arms and ammunition are made, maintained and repaired, stored, or issued, in any combination, whether privately or publicly owned. Arsenal and armoury (British English) or armory (American English) are mostly ...
in April 1976. He scored again two days later against
West Ham United
West Ham United Football Club is a professional Association football, football club based in Stratford, London, Stratford, East London, England. The club competes in the Premier League, the top tier of English football league system, English f ...
. He became a full member of the squad in
1976–77 scoring six goals in 30 appearances as Ipswich finished in 3rd position. Bertschin joined
Birmingham City
Birmingham City Football Club is a professional football club based in Birmingham, England. Formed in 1875 as Small Heath Alliance, it was renamed Small Heath in 1888, Birmingham in 1905, and Birmingham City in 1943. The team compete in the ...
in July 1977 for a fee of £135,000. He spent four seasons at
St Andrew's making 143 appearances scoring 41 goals and helped the club gain promotion in
1979–80. Bertschin joined
Norwich City
Norwich City Football Club is a professional football club based in Norwich, Norfolk, England. The club competes in the Championship, the second tier of English football. The club was founded in 1902. Since 1935, Norwich have played their h ...
in August 1981 and helped the Canaries gain promotion to the First Division in
1981–82. He scored twice against his old club Birmingham in a 5–1 victory earning Norwich their first victory of the
1982–83 season. He spent the summer of 1982 playing in the United States for
Jacksonville Tea Men
The Jacksonville Tea Men was a soccer team based in Jacksonville, Florida, United States. Overall, the Tea Men played a total of four years in Jacksonville, first in the major league-level North American Soccer League (NASL) from 1980–1982, ...
.
Bertschin left
Carrow Road
Carrow Road is a association football, football stadium in Norwich, Norfolk, England, and is the home of EFL Championship club Norwich City F.C., Norwich City. The stadium is east of the city, near Norwich railway station and the River Wensum.
...
in November 1984 to join
Stoke City.
Stoke were rock bottom of the table when Bertschin joined in
1984–85 and he could do little to prevent the side failing to an embarrassing relegation which saw Stoke go down with a then record low points tally. In
1985–86 had a fine season top-scoring with 23 goals, 19 coming in the league and he won the
player of the year award
Several sports leagues honour their best player with an award called Player of the Year. In the United States, this type of award is usually called a Most Valuable Player award.
Association football
In association football, this award is held on b ...
.
Unfortunately for Stoke he was their only consistent goalscorer and the side finished in a mid-table position of 10th.
He scored eight goals in 27 appearances in
1986–87 before he was sold to
Sunderland
Sunderland () is a port City status in the United Kingdom, city and metropolitan borough in Tyne and Wear, England. It is a port at the mouth of the River Wear on the North Sea, approximately south-east of Newcastle upon Tyne. It is the most p ...
in March 1987.
He couldn't prevent Sunderland being relegated but played a major role in
1987–88 which saw the Black Cats win the
Third Division title. Bertschin ended his professional career at
Walsall
Walsall (, or ; locally ) is a market town and administrative centre of the Metropolitan Borough of Walsall, in the West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is located ...
,
Chester City and
Aldershot
Aldershot ( ) is a town in the Rushmoor district, Hampshire, England. It lies on heathland in the extreme north-east corner of the county, south-west of London. The town has a population of 37,131, while the Farnborough/Aldershot built-up are ...
before dropping into non-league football.
Bertschin played for
Solihull Borough,
Evesham United and was a member of the
Barry Town team which won the
Welsh Cup
The FAW Welsh Cup (), currently known as the JD Welsh Cup for sponsorship reasons, is a knock-out football competition contested annually by teams in the Welsh football league system. It is considered the most prestigious of the cup competitions ...
in 1994 with a 2–1 victory against
Cardiff City
Cardiff City Football Club () is a professional association football club based in Cardiff, Wales. It currently competes in , the third tier of the English football league system in the 2025–26 season following relegation. Founded in 1899 a ...
. He then went on to play for
Worcester City
Worcester City Football Club is an English Association football, football club based in Worcester, England, Worcester, Worcestershire. The club play in the Southern Football League Premier Division Central, the seventh tier of English football. ...
,
Hednesford Town
Hednesford Town Football Club is a football club based in Hednesford, Staffordshire, England. They are currently members of the and play at Keys Park. They won the FA Trophy in 2004.
History
The club was established in 1880 as a merger of t ...
,
Tamworth and finally
Stafford Rangers.
Coaching career
After retiring from playing, he worked as an agent for a number of players before his appointment to the coaching staff at Birmingham City. In November 2007, when Birmingham manager
Steve Bruce
Stephen Roger Bruce (born 31 December 1960) is an English professional Manager (association football), football manager and former Association football, player who was a centre-back in a twenty-year playing career. He is currently the head coa ...
left to join
Wigan Athletic
Wigan Athletic Football Club is a professional association football club based in Wigan, Greater Manchester, England. The team competes in the EFL League One, the third level of the English football league system.
Founded in 1932, they have p ...
, Bertschin and other members of Birmingham's backroom staff accompanied him. In June 2009, when Bruce moved on to Sunderland, Bertschin again followed. On 29 June 2012 it was announced that Bertschin had taken up the post of first team coach at
Hull City. On 2 August 2016, the club sacked Bertschin from his position of first team coach.
Bertschin took temporary charge of
Solihull Moors on 9 November 2016 following the departure of
Marcus Bignot. He was then assistant manager at Solihull and was then appointed first-team coach of the Solihull Moors Ladies team.
Career statistics
Honours
; Birmingham City
*
Football League Second Division
The Football League Second Division was the second level division in the English football league system between 1892 and 1992. Following the foundation of the FA Premier League, the Football League divisions were renumbered and the third tier ...
third-place promotion:
1979–80
; Norwich City
*
Football League Second Division
The Football League Second Division was the second level division in the English football league system between 1892 and 1992. Following the foundation of the FA Premier League, the Football League divisions were renumbered and the third tier ...
third-place promotion:
1981–82
; Stoke City
*
Stoke City player of the year:
1986
The year 1986 was designated as the International Year of Peace by the United Nations.
Events January
* January 1
** Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles.
** Spain and Portugal en ...
; Sunderland
*
Football League Third Division
The Football League Third Division was the third tier of the English football league system in 1920–21 Football League, 1920–21 and again from 1958–59 Football League, 1958 until 1991–92 Football League, 1992. When the FA Premier League ...
champions:
1987–88
References
;General
*
*
*
*
;Specific
External links
Career information at ex-canaries.co.uk
{{DEFAULTSORT:Bertschin, Keith
1956 births
Living people
Footballers from the London Borough of Enfield
People from Enfield, London
English men's footballers
England men's under-21 international footballers
Men's association football forwards
Barnet F.C. players
Ipswich Town F.C. players
Birmingham City F.C. players
North American Soccer League (1968–1984) players
Norwich City F.C. players
Jacksonville Tea Men players
Stoke City F.C. players
Sunderland A.F.C. players
Walsall F.C. players
Chester City F.C. players
Aldershot F.C. players
Solihull Borough F.C. players
Evesham United F.C. players
Barry Town United F.C. players
Worcester City F.C. players
Hednesford Town F.C. players
Tamworth F.C. players
Stafford Rangers F.C. players
English Football League players
Sunderland A.F.C. non-playing staff
Hull City A.F.C. non-playing staff
English expatriate sportspeople in the United States
Expatriate men's soccer players in the United States
English expatriate men's footballers