KVWE (102.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is an FM

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

format. Licensed to

Amarillo, Texas Amarillo ( ; Spanish language, Spanish for "yellow") is a city in the U.S. state of Texas and the county seat of Potter County, Texas, Potter County, though most of the southern half of the city extends into Randall County, Texas, Randall County ...

, United States, it serves the Amarillo area. The station is owned by

Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...

. Its studios are located on Olsen Boulevard near Western Avenue in southwest Amarillo, and its transmitter is located near Farm to Market Road 1719 and

Loop 335 Loop or LOOP may refer to: Brands and enterprises * Loop (mobile), a Bulgarian virtual network operator and co-founder of Loop Live * Loop, clothing, a company founded by Carlos Vasquez in the 1990s and worn by Digable Planets * Loop Mobile, an ...

in northwest Amarillo. Originally KRGN-FM, it was sold by

Family Life Radio Family Life Radio is a network of Christian radio stations in the United States, broadcasting Contemporary Christian music, as well as Christian talk and teaching programs. The network is based in Tucson, Arizona, with its flagship station as ...

to Midessa Broadcasting for $700,000. Then renamed to KEYU-FM, it was previously owned by

Drewry Communications The Drewry Communications Group was a media company based in Lawton, Oklahoma, wholly owned and operated by the Drewry family. The company was run by Robert Drewry (as the company's president), Bill Drewry (as its chief executive officer), and ...

. On August 10, 2015,

Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama, Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom ...

announced that it would purchase Drewry Communications for $160 million. The deal was completed on December 1, 2015. KEYU-FM, along with KTXC in Lamesa were Raycom's only radio stations since the company sold WMC AM- FM in

Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...

Infinity Broadcasting Corporation Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus ...

in 2000. On May 16, 2019,

Gray Television Gray Media, Inc., doing business as Gray Television, is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 statio ...

agreed to sell KEYU-FM to

for $250,000. On July 11, 2019, Alpha flipped the station from Spanish adult hits (as "Mundo FM") to an English-language

rhythmic CHR Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hits. ...

format as "WE 102.9", and changed the call letters to KVWE. On August 11, 2022, Alpha announced they would flip KVWE to

sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

under the name "Panhandle Sports Star" on August 15, and affiliate with

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

References

External links

VWE (FM) Alpha Media radio stations Radio stations established in 1987 1987 establishments in Texas ESPN Radio stations Sports in Amarillo, Texas {{Texas-radio-station-stub