Joe Profit (born August 13, 1949) is a former
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team wit ...
running back for the Atlanta Falcons in the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the majo ...
(NFL). He spent two seasons, plus part of a third, on the Atlanta Falcons before moving to the
New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the league's National Football Conference (NFC) South division. Since 1975, the te ...
. He was selected in the first round with the seventh overall pick in the 1971 NFL Draft. In his three seasons in the NFL, he rushed 133 times for 471 yards and three
touchdowns A touchdown (abbreviated as TD) is a scoring play in gridiron football. Whether running, passing, returning a kickoff or punt, or recovering a turnover, a team scores a touchdown by advancing the ball into the opponent's end zone. In Amer ...
. He spent the 1974 season with the Birmingham Americans and 1975 with the Birmingham Vulcans, both of the World Football League. He played college football at Northeast Louisiana University. Profit ran as a Republican in 2018 for
Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of a ...
Georgia's 4th congressional district Georgia's 4th congressional district is a congressional district in the U.S. state of Georgia (U.S. state), Georgia. The district is currently represented by Democratic Party (United States), Democrat Hank Johnson, though the district's boundar ...
, losing to incumbent Democrat Hank Johnson.

Early life and college career

Joseph Profit was one of nine children born to Simon and Ethel Profit in one of the poorest areas in
America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
, Lake Providence, Louisiana. He graduated from Richwood High School in
Monroe, Louisiana Monroe (historically french: Poste-du-Ouachita) is the eighth-largest city in the U.S. state of Louisiana, and parish seat of Ouachita Parish. With a 2020 census-tabulated population of 47,702, it is the principal city of the Monroe metropol ...
, and afterwards briefly attended Alcorn State before transferring to the University of Louisiana, Monroe. Profit “only played three (football) games as a high school senior.” In those three games he managed to score seven touchdowns. With such success, he received scholarship offers from various schools, including Grambling, Southern and Alcorn. Profit chose Alcorn State. However, due to various reasons, Profit left Alcorn with his sights on the University of Louisiana-Monroe (ULM). While attending ULM, Profit “became the first black athlete to play football in the Gulf States Conference” (now the Sunbelt Conference). He was the Conference's all-time rushing champion with 2,818 yards, 538 carries and he set 10 school records, including most yards in a game. Unanimously, he was chosen as a member of the All–Sunbelt Conference team three years in a row. He also received first-team honors on the 1970 Little All-America college football team. He was, also, named Most Outstanding Running Back in the Senior Bowl and was invited to play in the North–South Shrine Game. According to Atlanta's Journal Sports Writer, Van Scott, during Profit's collegiate career, he scored 19 rushing touchdowns and, at one time, placed 27th in the NCAA College Division rushing statistics. Profit was the first athlete to have his number retired in the school's history.



Profit was drafted in the first round of the 1971 NFL draft by the Atlanta Falcons. He was the first running back in Atlanta Falcons’ history to ever rush for 169 yards on 21 carries and two touchdowns in a single game. NFL Hall of Famer, Norm Van Brocklin, said “Joe was the best running back in the United States of America.” At the time, Profit was the single longest hold out in contract negotiations in Falcons history and the first running back to receive a multi-year six figure contract. After two years with the Falcons, Profit he was traded to the New Orleans Saints. In 1975, he signed with the Birmingham Americans in the World Football League (WFL), where he scored the first touchdown in the league.

Business career

As a businessman, Profit was the first African-American to purchase an International House of Pancakes (IHOP) franchise in Georgia. After selling it, he bought several Burger King Restaurants. In addition, Profit is founder and CEO of Communications International Inc., a telecommunications company. (CII). In 1991, CII was the first minority-owned firm to secure a multimillion-dollar contract to help in the reconstruction of the war-damaged country of Kuwait. Profit serves as president and CEO of Multimedia Digital Broadcast Corporation (MDBC). Founded in 2007, MDBC is a technology and marketing company that provides entertainment and information through a digital media delivery platform. The company specializes in a Proprietary Internet Protocol Television (IPTV) and broadband technologies. It, also, provides marketing, branding, advertising, strategic services and digital broadband content delivery services. Profit is the author of “Fields of Success - Raised Expectations.” It is a biography written to inspire others, especially our youths. For the past ten years, Profit has dedicated a great deal of his time focusing on his national Youth United for Prosperity, (YUP). Profit is the founder of Legends & Kids, a series of literacy workshops in cooperation with public and private schools systems across the nation.

Political career

Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
and George H. W. Bush appointed him to various government advisory boards. He was appointed to the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdic ...
Small Business Advisory Committee (FCC), the International Trade Board Subcommittee for Policy, International Trade Board Subcommittee for Policy,
Federal Reserve Board The Board of Governors of the Federal Reserve System, commonly known as the Federal Reserve Board, is the main governing body of the Federal Reserve System. It is charged with overseeing the Federal Reserve Banks and with helping implement the m ...
, the White House Small Business Advisory Committee, and the U.S. Department of Transportation Advisory Board.

2018 congressional campaign

In 2018, Profit challenged Democratic Congressman Hank Johnson. He won the Republican primary unopposed. He lost to Johnson 79%-21%.The Washington Post

2020 congressional campaign

Profit initially decided to run for the open seat in Georgia's 7th congressional district, but on December 23, 2019 decided to switch races to challenge one-term incumbent Congresswoman Lucy McBath. He was defeated by former Republican congresswoman Karen Handel in the Republican primary election.

Personal life

Profit married his first wife, Deborah Robinson, in 1971 and had four children from that union. In 2008, he married his second wife, Wanda. Presently, Profit and his wife reside in Marietta, Georgia. Profit ran as a Republican for Georgia's 4th district.


{{DEFAULTSORT:Profit, Joe 1949 births American football running backs Atlanta Falcons players Birmingham Americans players Birmingham Vulcans players Living people Louisiana–Monroe Warhawks football players New Orleans Saints players People from Lake Providence, Louisiana Georgia (U.S. state) Republicans Candidates in the 2018 United States elections Candidates in the 2020 United States elections